Based on the article posted (Transcend coffee ) and also any other articles related to same topic. need the below recommendations to be written RECOMMENDATIONS Strategy Operations APA STYLE 8 PAGES

Information Technology

By definition, information technology is a set of tools, equipment, knowledge, and skills used to collect, document, process, and transmit information (Parthasarathy, 2009). Meanwhile, the role of computer and telecommunication tools in the industry is clear particularly in coffee industry. This technology is growing rapidly, and the activities and investments, information, and communication technology has many applications in the coffee industry, including the automation of many services and production processes(Anderson, 2013). This has directly affected the number and jobs required by the industry and has led to some kind of ignition. The essence of the industry is to mechanize production, but information technology, while creating more opportunities for machine manufacturing, has also brought machine service.

While transcend coffee products have to be very high quality, those products only stay on the market for a short time and have to be replaced by-products that are tailored to the latest tastes, tastes or needs of customers. Ignoring the customer's wishes or failing to deliver on time can be very costly. The above conditions have made the issue of information very important for transcending coffee company. On the other hand, recent studies suggest that a competitive market-based strategy is gradually evolving and that the strategic outlook for the future competition will be resource-based. In other words, while coffee producers and suppliers companies today see success in adhering to and using the right rules, opportunities, and conditions dictated by the market, a resource-based strategy emphasizes that more profit and success rely on unique benefits and resources(Zammuto et al., 2007).

In the coffee industry's success, resources do not only include capital, land, machinery, and equipment but also will be focusing on information, knowledge management, and special attention to education.The use of information technology in Transcend coffee enables companies to score important points, such as:

- Save money and improve the exchange of information;

- Avoid human error when repetitive or very complex tasks;

- Financial savings due to reduced errors and time to complete tasks;

- Integrating and coordinating multiple tasks in one task;

- Improving organizational efficiency and effectiveness;

- Improvement in middle management and reduction of waste processes by providing more useful information.

Information technology and quality control

Traditionally, quality control in this industry has been performed using manual inspection methods and statistical sampling procedures. Manual methods were generally time-consuming, which is now implemented indirect trade and required highly skilled personnel. In addition, due to sampling, it was possible to provide a defective product to the market(Rouncefield et al., 2016).

What is currently known as quality control with the help of computers is the use of computer capabilities, sensitivities, artificial vision systems, artificial intelligence techniques, and expert systems in inspecting and testing parts. Qualitative grading of green beans is evaluated in stages and in the supply chain. This method has been useful and useful for many years.

Over time, suppliers will know the Transcend company's needs, and their customer's tastes and grading of green beans is done by them for Transcend coffee. Therefore, they provide them this kind of information. So, as a buyer, Transcend coffee knows exactly what to look for when purchasing a specific coffee-like, for example, Kenya AA coffee. Most of the time, when they receive a shipment of green coffee in their warehouse, they will test it quickly, and that's often enough. But the natural process involves making assumptions about green coffee and grading it before shipping.

In order to strengthen the supply chain and create value in this field, Transcend coffee should use of related systems such as supply chain management significantly. The application of information and communication technology on the other side of the organization's value chain, namely marketing and sales, is also more focused on distribution.

Continuous advances in communications and information systems and information technology have created an evolutionary path for the supply chain that Transcend coffee must use it.Currently, executives managers of coffee manufacturing and business companies should use a variety of methods and tools. They should achieve their business goals and plans, which are based on gaining more market share. They will aim to offer better quality products at lower prices and more access. So they should always try to reduce costs, increasing flexibility will achieve a competitive advantage over other competitors. On the other hand, given the prevailing market conditions

Today, which includes increasing customer expectations in terms of price, quality, and variety of products and timely delivery, as well as free flow.Information that has increased customer knowledge and insight into competing products and given the significant advances in production technologies and transportation and ordering systems, as well as direct labor costs, double the pressure on the coffee firm. Accurate and accessible information and timely lead to coordination in various activities of the supply chain as well as accurate and efficient planning in various areas such as demand planning, production, purchasing, and planning of materials and transportation needs. Also, information on strategic planning, which is Transcend coffee ideals in a supply chain includes development to new areas and markets, the creation of new facilities, acquisition success in the marketplace is widely used. Accurate information can maximize operational and planning decisions; it works efficiently, but in some cases, it may cost a lot to get this information and install the information systems that provide that information be massive. Transcend coffee company that have to meet new needs and provide customer satisfaction and survival in the competitive arena of a go back and connect with the supplier in the supply chain and on the other hand move forward and connect with customers to achieve their strategic goals. In this regard, information technology and information systems of supply chain management play a vital role.

Change readiness Assessment

Most of the factors that cause changes in the coffee industry are located outside the organization. These include factors such as government decisions, competitors, new technologies, customers, market forces, and society at large. Sometimes change factors come from within the organization. For example, the obsolescence of goods or services, new strategic orientations, declining profitability, or an increase in various workforces are all factors that change the internal factors. To understand the evolution of the organization, it is necessary to first understand the "change" and then to clarify the need to change the program.

Change in Transcend coffee company can be achieved quickly (suddenly and often) or gradually and slowly (gradually). Each of these methods is important because it requires different actions and activities from the leaders and executives of the organization.

Transcend coffee must first evaluate themselves to see if they have the ability and agility to start a strategic transformation and changes, and if they don't, solve the problem before participating in the program, which is probably a complicated task. Their rejection of strategic plans is the best reason for their failure. This setback can have a number of reasons, including their general risk aversion, constant involvement in direct trade work, lack of organizational affiliation among general staff, or trying to change too much in a limited amount of time, lack of business environment awareness and lack of supply change specialist managers. Transcend coffee needs to realize that its organizational transformation in itself is an organizational mindset that must be created to achieve basic strategic plans. This requires them to commit to all aspects of change, to actively manage barriers, and to focus consistently on results.

Organizational change may seem to be difficult, but the dangers of not being able to implement it can mean the destruction of that business. Change management is constantly changing under the influence of external factors, such as the business environment. The requirements of change are so powerful that it is necessary to set and design the solutions correctly and transcend the coffee company, sometimes it is necessary to review them from the beginning (Holzer, 2015). It is easier to create incentives to manage its change in a specific container and area. Everything on paper is understandable. However, when serious issues arise, we realize that the results of change are more difficult and less predictable than we thought. Indeed, the human element is the most overlooked aspect of this type of initiative(Hall, 2017).

Common assessment in transcend company change readiness

Focus on proper process review

There are very few arguments as to why change is needed in Transcend coffee in their business environment. The path of change is full of human mines that make the path dangerous and difficult. Human experience in implementing change has often taken the form of emotional investment. Transcend coffee company change management needs to focus on how effective it is and how it can be implemented, and pay attention to human sensitivities in the same way that it is affected. They need to understand that they can manage the human experience within their organization for their future policies or strategies.

Motivational consistency

Transcend company change management requires changes in both suppliers and employees. For example, employees have an ideal image of what to expect when they are preparing for the next fundamental changes. This expectation, over time, strengthens their relationship with each other. When Transcend coffee changes are implemented, the employee goals and employers' new expectations are not interrelated to lead to renegotiation of the strange contract.

It is important for Transcend coffee managers and leaders to reach the level of their employees so that they can build trust in their company by ensuring that they care about the future and career path of their employees and ultimately remain committed to the mutual interests of employees, employers and also in large scale for suppliers.

Leaders and managers

The biggest problem for Transcend change is maybe their leaders or managers themselves, but they can also be the best key elements in a successful management initiative. In other words, leaders can act as a cap or limit to potential change, or vice versa, and they can also be the main factor in change. When looking at implementing a change management program, the board also needs to properly identify the leaders that are forming the circles of influence within the Transcend coffee organization. These core axes also serve as devices for regulating the organizational behavior environment.

It is essential that Transcend coffee identify, develop, and invest in their leaders in order to effectively implement organizational change because leaders take a humane approach to their team in building trust, integrity, and trust for a smoother transition.

References

Anderson, P. S. (2013). Information and communication technology. In Encyclopedia of Earth Sciences Series. https://doi.org/10.1007/978-1-4020-4399-4_194

Hall, C. (2017). Change Managment. In RICS Training & Events.

Holzer, D. (2015). Change Managment, The BIM Manager’s Handbook. In RICS Training & Events.

Parthasarathy, B. (2009). Information Technology. In International Encyclopedia of Human Geography. https://doi.org/10.1016/B978-008044910-4.00180-2

Rouncefield, M., Slack, R., & Hartswood, M. (2016). Technology. In Ethnomethodology at Work. https://doi.org/10.4324/9781315580586-12

Zammuto, R. F., Griffith, T. L., Majchrzak, A., Dougherty, D. J., & Faraj, S. (2007). Information technology and the changing fabric of organization. Organization Science. https://doi.org/10.1287/orsc.1070.0307