please see the attached file

The font and color choices were dictated by those used on the website. The graphic in the logo is different from any used on the website, but it follows the same theme - an open book. (A different open book - a photograph - was used on the website top banner.) The open book used in the logo is a much simpler single-color graphic, which is more appropriate for a logo.

The use of the open book graphics includes a couple of ideas. First, a book is an obvious choice to represent reading. Second, an open book, as compared to a closed book, is more inviting and suggests reading a book as opposed to owning a book - it is more interactive.

The color and font choices used in both the logo and the website are less obvious. The font - Berlin Sans - is one that is simple, but more eye-catching than some of the more frequently used sans serif fonts, like Arial and Verdana, at least in part because it is more unusual.

It is fairly casual, but elegant, which seems to make it not without weight, but not too heavy and serious. The logo makes use of only a couple of the colors - dark purple, medium purple and white - included in the website color scheme, for the sake of simplicity. It should be noted that some of the choices and ideas mentioned in this narrative are really reasons assigned after the choices were made. The selections were often more intuitive and made according to what "felt right."