You will report and write a feature (or profile) story. The topic is about how TIKTOK is the new trend. Your feature will include: a headline, a lead, a nut graph, body, and kicker. You must interview

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Feature Story Assignment

Tik Tok has gained significant popularity worldwide, mainly by capturing populations of the younger generations. Analytics illustrates that demographic cohorts from the millennial to the boomers create short videos and share them with friends via Tik Tok. This online platform has gained increasing popularity across various parts of the world due to the ability to share trending issues and challenges about society. Also, the social media network has realized enormous membership globally due to increased interconnectivity through mobile technology through the twenty-first century. In this regard, Tik Tok has created a platform for individuals, especially influencers, to learn about market trends and influence consumer choices among various industries. Thus, Tik Tok has become a phenomenal global discovery due to its ability to enhance the sharing of visual and audio messages on any topic across an extensive social media network.

Tik Tok has become one of the most popular global social media platforms because it has allowed individuals to create and discover short music videos. In 2019, Tik Tok ranked among the most downloaded application worldwide. This extraordinary social media app has dominated the younger generations as they use the platform to express themselves through comedy, singing, and dancing. Hannah McSorley, a 17-year student, said, "I’m honestly amazed by the following I have" to after collecting thousands of tadpoles that attracted 535,000 followers on her account. Hannah’s ingenious activity on Tik Tok reflects heights that teenagers are willing to go to acquire popularity and following on the platform. In line with this, millions of teenagers spend a significant amount of their time creating videos and sharing them on their accounts to attract followers and enjoy the fandom. Also, the platform allows users to access diverse content from millions of users globally. Tik Tok causes addiction; according to Arshdeep Soni, a 24-year user said, "Sometimes I stay up until two or three in the morning”. Therefore, younger users tend to spend a significant amount of their time on the platform.

Additionally, Tik Tok has gained significant success in the market because marketers and use the platform to create awareness about their products. Influencer marketing uses social media platforms to endorse products or place them in the market. Tik Tok has become a significant influence in the music industry by transforming less known artists into stars. In line with this, influencers create visual content endorsing certain products to reach the market. An overwhelming membership among young adults has enabled marketers to reach various market segments by creating products that appeal to specific users. In line with this Aziz, a 17-year-old American makeup artist praised Tik Tok and said, "We can reach millions across the world”. This revelation demonstrates that emerging social media technologies have revolutionized the world by allowing people to share their ideas with a vast audience. Therefore, Tik Tok has revealed significant benefits, mainly when used to market products and share essential ideas to media users.

Tik Tok has realized significant success globally due to its ability to capitalize on the demographic cohort of young adults. Mainly, the social network platform has gained considerable popularity amongst teenagers and young adults because it has created allowed the sharing of personal ideas and opinions through dancing, comedy, and music. The number of users on the platform has grown as people attempt to catch up with trending news. In this regard, the platform has made media an essential tool for marketers and influencers to endorse and advertise products in various segments. However, this new platform presents a critical challenge in society due to the addictive effects among teenagers and young adults. Therefore, Tik Tok users should observe their social media activity to mitigate the chances of addiction.