Hello everyone, I have an Assignment for you today. This assignment must beDONE by Tuesday, June 30, 2020, no later than 7 pm. By the way, I need this assignment to be PLAGIARISM FREE & a Spell Check

Personal situational factors might include whether this is a casual pur chase or something that is needed this weekend. How much time does the consumer have for the shopping experience (30 minutes or 3 hours)? Time of day and time of year also have an impact. Time is the consumer’s most valuable resource, and in most cases, it is truly scarce. A consumer’s mood also affects these buying decisions. Think about a time that you felt like going on a shopping spree versus other times whe n you are dragging your body through the mall. Additionally, some people just love to shop, and o thers prefer to get in and get out. What are the motives for shopping? Is it instant status, the thrill of the hunt, or simply the sharing of common interests? As another example, consider the motivations of those who regularly participate in the Black Fri day ritual on the Friday after Thanksgiving. Consumer choices are also affected by the purchase environment that includes the shopping experience, point -of-purchase stimuli, and sales interactions. The shopping experience includes décor, odors, and tempe rature of the store. Think about Abercrombie & Fitch with its distinct décor and smell. They have attached that smell and décor with their brand identity, so their target market actually expects this within the store. W hat about the store’s layout? Is it e asy to navigate and find things, or is the store unorganized and inefficient? Salespeople within a store also play a key role in the consumer buying experience. It is much more than educating the customer because it also involves working with and engaging the customer with the products. Connecting the needs of the customer with the products and services of the store is the ultimate goal. There are eight different environmental experiences provided that could be delivered by the shopping environment , which a re listed below :  arousing,  distressing,  unpleasant,  gloomy,  sleepy,  relaxing,  pleasant, and  exciting. Think about each of these and their relevance to your own personal shopping experiences. Another factor is that of the social surroundings. Are there la rge crowds or just a few leisurely milling people? The store truly takes on a certain personality. The qualities of an environment might include knowledgeable employees, low prices, wide selection, and convenience in shopping, parking, payment, hours, and location. The effective qualities might include friendly employees, colors, lights, music, odors, prestigious brands, and other shoppers. These factors all contribute to a positive experience for the consumer. The final factor related to a consumer’s choic es is that of post -purchase processes. This includes consumer satisfaction, product disposal, and alternative markets. Maintaining the allegiance of the customer for reasons of a return visit as well as positive advertising are paramount. W ith the advent o f the Internet, customers can have a huge impact with respect to negative advertising of poor experiences. Contrasting individual consumer decision -making to organizational decision -making identifies quite a few differences. These organizational buyers p urchase goods and services on behalf of companies for use in the process of manufacturing, distribution, or resale. Many times , this is under the business -to-business (B2B) framework. Groups of individuals, each of which take on a specific role, complete t he organizational decisions. Beginning with the initiator, this individual brings the idea forward, identifying the need. The gatekeeper conducts the information search and controls the flow of information available to the group. The person who attempts to sway the outcome of the decision is the influencer, and the person who actually makes the purchase is the buyer. These individuals work together within the framework of the organization al buying scenario. The decisions that these individuals are making te nd to fall under one of three buying situations as demonstrated in the chart below. Each situation has a differing level of effort that must be exerted by the sales team, coupled with a different level of risk for the company. MAR 3211, Consumer Behavior 4 UNIT x STUDY GUIDE Title Buying Situation Extent of Effort Risk Buyers Involved Straight rebuy Habitual decision - making Low Automatic reorder Modified rebuy Limited problem - solving Low to moderate One or a few New task Extensive problem -solving High Many The decision -making process is influenced by a significant amount of factors. Internal factors such as store layout, website, and salespeople provide some level of influence while outside groups provide another level of influence. Organizational buying behavior also provides a more complex model with m ultiple individuals being involved in the decision -making process. Look at a video that further demonstrates how situational effects influence consumer buying. In this case, a financial crisis and environmental influences are major factors (TED, 2012 ). Th e following video looks at the transformational changes that have had significant impacts . Click the link below to view the video. TED. (2012, August 13). TEDTalks: John Gerzema — The post -crisis consumer [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=4846 5 Click here to access the transcript for the video above. Group and interpersonal influence is a significant force in the consumer buying process. Reference groups are defined as individuals who have significant relevance to a certain consumer group. They are one of the highest influences on final consumer buying behaviors. Group memberships, whether formal or in formal, will sway consumer thinking and ultimately buying. For instance, membership with a ski club might influence ski equipment purchases toward one brand over another. Sometimes this involves a sense of conformity, and other times , this is a result of s imply gaining additional information about a certain brand. An extension of this conformity could be peer pressure. We tend to associate peer pressure with young people who might buy certain clothing as a result of peer pressure. This actually extends long past those teen years whe n you might see an entire family who purchases only Ford automobiles or only Samsung products. Speaking of familial forces, household decision -making can be quite complex. The traditional family structure provides buying practices with young couples having one set of buying practices and older couples having other buying practices , sometimes simply by the amount of resources available. This seemingly simple structure has morphed into a quite complex family structure, leading to a m uch more complicated buying structure. Divorces, remarriages, and combined families have led marketers in circles as they attempt to tie the family cycle to buying patterns. Another force in groups could be the level of power that the group exerts. This so cial power takes on several formats ; see below.  Referent power : The individual admires the group and strives to act like the members.  Legitimate power : The individual is tied to a certain action due to the rules of the group .  Expert power : The individual benefits from the group member’s knowledge or experience.  Reward power : The individual receives some type of reward for aligning with the group behavior.  Coercive power : The individual is influenced through the threat of punishment for noncompliance. An other related trending group power is demonstrat ed by the Groupon company that allows consumers to join groups of consumers interested in the same product or service using the Internet. The more consumers who express interest in the product or service, the greater the savings for everyone in the group. Groupon MAR 3211, Consumer Behavior 5 UNIT x STUDY GUIDE Title started in Chicago but is now available in more than 150 cities in the United States, and the company has expanded globally. Situational and group influences are incredibly stimulating within the re alm of consumer buying behavior. As the marketer continues to work toward understanding these situational factors, the marketer can create situations that appeal to the consumer. Concurrently, as the marketer works toward understanding groups, the marketer can utilize these group influences in promoting the positive aspects of the product and/or service offering. Reference TED . (2012, August 13 ). TEDTalks: John Gerzema — The post -crisis consumer [Video file]. Retrieved from https://libraryresources.columbiasouthern.edu/login?auth=CAS&url=http://fod.infobase.com/PortalPla ylists.aspx?wID=273866&xtid=48465