The case study assignment in this course follows a format that is similar to those used in other Telfer courses. Specifically, students are provided with a case study document that recounts a real man
| Problem Definition and Implications | Unsatisfactory 2.5 points | Satisfactory 3 points | Good 3.5 points | Very Good 4 points | Very Good 4.5 points | Excellent 5 points | SCORE |
| Primary Problem | Primary problem has been concisely and articulately defined. Care has been taken to frame the problem in a way that leads towards specific action in the Alternatives. Avoids unnecessary background information. The choice of Primary Problem is obviously related to, and appropriate given, the Case Study document and materials. | /5 | |||||
| Secondary Problems | Secondary problems are concisely and articulately defined. Care has been taken to frame the problem in a way that leads towards specific action in the Alternatives. Avoids unnecessary background information. Secondary problems are are grounded in the materials provided in the Case Study document and materials. | /5 | |||||
| Implications on the Personnel | Has carefully considered what may happen if the Primary Problem (and to a lesser extent) and Secondary Problems are not solved, with a focus on the impact of these events on the personnel of the organization. The implication on both the employees and managers have been thoroughly considered. Any specific individuals who have been identified in the case who could be uniquely affected (positively and/or negatively) have been discussed in depth. There has been consistent careful consideration of the likelihood of the suggested implications occurring and the range or magnitude of the potential implications. | /5 | |||||
| Implications on the Organization | ION | Has carefully considered what may happen if the Primary Problem (and to a lesser extent) and Secondary Problems are not solved, with a focus on the impact of these events on the the overall organization, with a particular emphasis on the organization's performance and survival (potentially as measured through profits/losses), and the potential ethical/legal consequences that may be faced. The impacts on customers and suppliers, if any, have been carefully considered. The has been consistent careful consideration of the likelihood of the suggested implications occurring and the range or magnitude of the potential implications. | /5 | ||||
| Implications on the Environment | Has carefully considered what may happen if the Primary Problem (and to a lesser extent) and Secondary Problems are not solved, with a focus on any potential impacts of these events on the natural (ecology, biology, climate etc.) and social (individual stakeholders/citizens, the population at large, cultural change etc.) environments. Analysis has covered such issues as carbon footprint of the organization's activities or the potential impacts of changes to the various cultures where the organization may operate. The assignment has consistently and carefully considered the likelihood of the suggested implications occurring and the range or magnitude of the potential implications. | /5 |
| Alternatives | Unsatisfactory 7.5 points | Weak 8 points | Satisfactory 8.5 points | Satisfactory 9 points | Good 9.5 points | Good 10 points | Very Good 10.5 points | Excellent 12.5 points | Score |
| Alternative 1 (out of 12.5) | Alternative clearly solves the identified primary problem, is viable, reasonable, cost conscious and highly creative. Alternative is properly formatted including a number, title, short description (1 or 2 paragraphs) of what's involved, a bullet list of advantages and disadvantages, and a concluding paragraph that analyses the relative strengths and weaknesses of the alternative and arguments in favour of it's adoption. | /12.5 | |||||||
| Alternative 2 (out of 12.5) | Alternative clearly solves the identified primary problem, is viable, reasonable, cost conscious and highly creative. Alternative is properly formatted including a number, title, short description (1 or 2 paragraphs) of what's involved, a bullet list of advantages and disadvantages, and a concluding paragraph that analyses the relative strengths and weaknesses of the alternative and arguments in favour of it's adoption. | /12.5 | |||||||
| Alternative 3 (out of 12.5) | Alternative clearly solves the identified primary problem, is viable, reasonable, cost conscious and highly creative. Alternative is properly formatted including a number, title, short description (1 or 2 paragraphs) of what's involved, a bullet list of advantages and disadvantages, and a concluding paragraph that analyses the relative strengths and weaknesses of the alternative and arguments in favour of it's adoption. | /12.5 | |||||||
| Alternative 4 (out of 12.5) | Alternative clearly solves the identified primary problem, is viable, reasonable, cost conscious and highly creative. Alternative is properly formatted including a number, title, short description (1 or 2 paragraphs) of what's involved, a bullet list of advantages and disadvantages, and a concluding paragraph that analyses the relative strengths and weaknesses of the alternative and arguments in favour of it's adoption. | /12.5 |
| Recommendation | Excellent 5 points | SCORE |
| Clearly indicates which Alternative, or potentially combination of Alternatives, is (are) being chosen. Provides an insightful and persuasive argument in favour of the choice of the selected Alternative over the other Alternatives suggested. Indicates what facts from the case, and from the analysis of the alternative, have influenced the choice of Alternative. | /5 |
| Implementation | Excellent 2.5 points | SCORE |
| Short-Term (0 to 6 months) | Carefully details the actions that need to be taken to realize the outlined plan in the Alternatives section over the Short-Term (0 to 6 months). Considers each of the areas that requires actions (Operations, Marketing, Human Resources, Finance, Accounting, MIS). | /2.5 |
| Medium-Term (6 months to a year) | Carefully details the actions that need to be taken to realize the outlined plan in the Alternatives section over the Medium-Term (6 months to a year). Considers each of the areas that requires actions (Operations, Marketing, Human Resources, Finance, Accounting, MIS). | /2.5 |
| Long-Term (1 to 3 years) | Carefully details the actions that need to be taken to realize the outlined plan in the Alternatives section over the Long-Term (1 to 3 years). Considers each of the areas that requires actions (Operations, Marketing, Human Resources, Finance, Accounting, MIS). | /2.5 |
| Very Long-Term (3 years and beyond) | Carefully details the actions that need to be taken to realize the outlined plan in the Alternatives section over the Very Long-Term (Beyond 3 years). Considers each of the areas that requires actions (Operations, Marketing, Human Resources, Finance, Accounting, MIS). | /2.5 |
| Presentation | Excellent 10 points | SCORE |
| Presentation | Report is exceptionally well produced, without grammatical, spelling or typographical/formatting issues. Language used is concise, articulate and persuasive. Any figures, tables or diagrams have been reproduced in the original (as opposed to being cut and pasted). Executive Summary is included and well-presented. All outlined sections and related formats set out in the Course Outline have been carefully followed. | /10 |
