PLEASE USE WORKSHEET PROVIDED, answer all questions provided in one to two paragraphs. This journal is your opportunity to conduct some preliminary research on a final project topic: an organization a

Provide the following information on the organization you selected for the purpose of your final project.

This information will be used to develop your first final project milestone, due in Module Three.

1. Name of Organization: ­__________________________________________

1. Type of Organization (hospital, nursing home, health system, etc.): ___________________________________________­­­­­­­

1. Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified.

Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course.

1. Scope of Services:

1. Locations:

1. Geographic Service Areas:

1. Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated.

1. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists.

1. Alignment With Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?