NO PLAGARISM!!!!! Please follow ALL instructions.InstructionsAccess the following resource by clicking the link below:North Americans feel better about hotels than ever. The goodwill is unlikely to la

ffi coLUMBTA III' SOUTHERN UNIVERSITY UNIT IISTUDY GUIDE Value Proposition, Consumer Behavior, and Business-to-Business Buying Behavior Course Learning Outcomes for Unit ll Upon completion of this unit, students should be able to: 1. Explain the concept of value proposition. 1.1 Examine how value proposition has evolved over time, changing consumer behavior. Reading Assignment ln order to access the following resources, click the links below. Note: The transcript for each video is available to view and/or print by clicking on the 'Transcipt'tab on the right side of the video page. You are only required to view the following portion of the video below: Segment 10 titled "Analyzing Consumer Behavior" (2:43 in length). Cook, N. (Producer). (2013). The age of big data [Video file]. Retrieved from hitp!;:illibrarvresouces.columbiasoui.rer-n e'jr:,;cq n?au!h=rll\S&Ufl=hitp://fod.infqbase.coryllPoftAlPIa yl !sts.aspx?r,r{l D=273866&xii d =556 83 & o d = 2.i5 5 I 5 You are only required to view the following portion of the video below: Segment 6 titled "Tracking Consumer Behavior" (3:09 in length). Herbert, M. (Producer). (2013). Spnng; Supermarket secrefs fVideo fi[e]. Retrieved from irltps://iibrarvresqurces.Columbiasoutnerrr.edu,oq n?auth=CAS&r"!i'i=http://fod.infoba_se.cqrniPofialPiA yi i sts. aspx?wi D =?73866&xti d = 55 7 6 6 &, o t C = 2 -t ; 5 3 3 ^{orth Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). The Economrsf. Retrieved from .ltBS.i/librarvresoulEes.cq!u$biasouthern, ecu CAS,&url:http:/isearch.proquest.cent.libriify resources.$olumbiascuthern.edui'ablcompiete iocviQrv/'i80595461J/fulltexv!41E8gBg9BFF4/\3QfQ. lleselur{id:3g3JZ ' r, are required to view the video below in full (10:23 in length). S= , en Dimensions (Producer). (2015). Creating your brand proposition [Video file]. -:-s ibraryiesoqrc€s.columbiasouthelrr.ellll:legin?ariilt QAS&url=httpt?lglLi0[obase.pom/PortAlPlg .-;j s i: x ?t d D =273 866 &Xti d = 9 3 349 Course/Unit Learning Outcomes Unit Lesson Video: Ihe Age of Big Data Video: Spnng: Supermarkef Secrets Yideo'. Creating Your Brand Proposition Article: 'North Americans Feel Better About Hotels Than Ever. The Goodwill is Unlikely to Last" Pnnciples of Marketing Unit Lesson Click here to access the Unit ll Lesson presentation. (Click here to access the PDF version of this presentation.) 843201, Principles of Marketing