PLEASE USE WORKSHEET PROVIDED, make one to two paragraphs long. For this assignment, you will identify the target market for the product/service and conduct research in order to understand the custome

HCM 32 5 M odule Two Shor t Paper Guid elines and Rubric Ove rvi ew: For t his assi gnm ent, you will i dentify the targ et market for the produ ct/service, and condu ct research in order to und erstand the custome r nee ds and com plete a target market profile. Defining your target market will help you to better und erstand t he custom er nee ds and will a ssist you in developing your initiatives for your strategic marketing proposal. Usi ng t he Mo du le Two Short Paper Works heet and t he article What Is a Health Care Marketing Plan? as a guide, develop the target mark et profile for your selec ted healt hcare produ ct or service. Prompt: In the provided worksheet, you will collect information a bout the target market for the produ ct/service using three of the followi ng se gmentations: • Geo graph ic segm entation • Demo graph ic segme ntation • Psychograph ic segm entation • Health risk segmentation • Usa ge segmentation • Payer segmentation • Be nefit segm entation Usi ng t he information you have collec ted on your targ et market, you will a nswer the followi ng qu estion: How are custome r nee ds relevant in marketing your healt hcare produ ct or s ervice? Supp ort your response with s pecif ic examples from your target market profile. Rubri c Guide lines for Sub mi ssion : Your s hort paper must be sub mitted as a completed worksheet. Critical Eleme nts Proficient (100 %) Need s Imp roveme nt (75 %) No t Evide nt (0%) Value Target Market Iden tifies the specific target market for the selected produ ct/service Iden tifies a market for the produ ct/service, bu t does not provide any specific details Does no t iden tify a target market for produ ct/service 20 Segme ntation Descri bes target market using relevant segmen tation categories Descri bes target market using segmen tation categories, bu t do es no t provide sufficien t detail to illustrate relevan ce or und erstand ing of target market Does no t descri be target market using segmen tation categories 35 Custom er Need s Explains how customers’ needs are relevant in marketing a healthcare produ ct/service, and uses examples from target market profile to supp ort response Explains how customers’ needs are relevant in marketing a healthcare produ ct/service, but do es no t use examples from target market profile to supp ort response Does not explain how customers’ nee ds are relevant in marketing a healthcare produ ct/service 35 Articulation of Respon se Sub mission ha s no major errors related to citation s, grammar, spelling, syntax, or organ ization Sub mission ha s major errors related to citation s, grammar, spelling, syntax, or organ ization that negatively impa ct readab ility an d artic ulation of main ideas Sub mission ha s crit ical errors related to citation s, grammar, spelling, syntax, or organ ization that preven t und erstand ing of ideas 10 Total 100%