PLEASE USE WORKSHEET PROVIDED, make one to two paragraphs long. For this assignment, you will identify the target market for the product/service and conduct research in order to understand the custome

HCM 325 Module Two Short Paper Worksheet

Identify the target market for your selected product/service. Consider the following methods by which you can segment and describe your target market. Select the three that are most relevant for your project; conduct research in order to describe your target market in each of the three areas.

Part I. Target Market

1. Identify the specific target market for your selected product/service:

Part II. Target Market Profile: Select three of the following segmentations to describe the target market:

1. Geographic segmentation:

1. Demographic segmentation:

1. Psychographic (lifestyle) segmentation:

1. Health risk segmentation:

1. Usage segmentation:

1. Payer segmentation:

1. Benefit segmentation:

Part III. Use the information from the work completed in Part II to answer the following question:

1. How are customer needs relevant in marketing your healthcare product or service? Support your response with specific examples from your target market profile.