Marketing Plan Introduction Assignment For this assignment, you are required to develop a marketing plan for a small business (either real or fictional) and submit a brief introduction (1-2 pages) for

Marketing Plan Introduction Assignment

For this assignment, you are required to develop a marketing plan for a small business (either real or fictional) and submit a brief introduction (1-2 pages) for your chosen business for instructor approval.

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

the required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

For all businesses, the main objective is to maintain a positive relationship with its customers, which is an important step towards maintaining profitability. The phrase "the customer is always right" was developed keeping in mind this relationship and its importance. This policy was intended to make every customer feel that they are privileged to be right even when they’re wrong, which would lead them to be content, and in turn, will help businesses to retain the customers. But nowadays, it is not necessary that retaining a customer will yield more profits for the business.

Not every customer nowadays can be retained; the main reason behind this being that retaining every customer might not mean that the business will be in profit. Some customers might be the reason due to which the business might face losses, and retaining these customers will affect the brand image of the business. Retaining these types of customers might be a problem in the long run, and the costs required for this might be more than the revenues generated by them. Hence, treating these customers to be right might not be rewarding (Fellesson & Salomonson, 2016).

As per the right business ethics, every customer should be treated equally, as they are an important part of the business. However, by the passage of time, it has been found out that not every customer deserves to be treated equally, as some of them might cause damages to the business in some form or another (McDonough, 2018). Also, the belief that the customer is always right sometimes leads to the belief that the fault lies with the business representatives, which is not correct in every case. In every instance, it might not be the fault of the business employees, compared to the customers who make situations tough for them.

Difficult to manage customers can cause harm to the company in many ways.  The money and time invested in them might not have the same value as expected, which is not good for business. The amount of time effort that goes behind satisfying one customer might be diverted towards handling other customers who are not that difficult to work with. This will save time, effort, and money which are invested by the business. However, that does not mean that the business should isolate itself from customer complaints and queries (Chan, 2017).

Since customers are an important part of every business, and the business brand is built on them, it is very much essential to account for the problems faced by them, listen to them and act on it. There should be a reliable communication channel between the business and the customer. To ensure that a customer is not taking more than the required time and utilizing more than the desired resources of the business, it is important that to allot a specific time frame that can be allotted to each customer. Proper methods must be developed to handle difficult customers, and customer executives must be trained in those to enable them in handling these types of customers.