Marketing Plan Introduction Assignment For this assignment, you are required to develop a marketing plan for a small business (either real or fictional) and submit a brief introduction (1-2 pages) for

Marketing Plan Introduction Assignment

For this assignment, you are required to develop a marketing plan for a small business (either real or fictional) and submit a brief introduction (1-2 pages) for your chosen business for instructor approval.

Discuss the notion that firms should stop doing business with customers who constantly generate losses versus the notion that the customer is always right.

the required length for your original posting is 350 words, and your reply should be a minimum of 250 words.

Reply for this discussion:

Many businesses go with the standard that customer is always right and this shows how important the customers are. A Business without customers is just like a group of people pitching a product to deal ears. As a business you always want your customers to feel welcomed and appreciated in return. Many businesses may think they are wealthy but not realising the fact that they can still lose everything without the loyalty and love towards their customers. Customer service is always the top priority for every business. Every business want customers to be satisfied not only with the quality of work but also with the subsequent results throughout your time with the company (Robinson et al, 2020).

Displeasing just one customer can affect the entire business model. Just one field complaint can make a business go downfall and reduces its reputation over the internet and in its hometown. And also the established business may loose its profits. When it comes to new business damage also suffer for not recovering from the damages like this because of how new it is for them things like this can sink your business even with help of a reputation management company (Robinson et al, 2020).

The code of conduct is the art of the business which city include loyalty and love towards the customers Business Ethics features departments within the business establishment should have a uniform code of conduct. The customer is always right strategy sets standard for Customer Service Department that looks for excellence customer service experience are one of the leading causes for the customer loyalty and customer loss because every customer matters. Communication with customers is always necessary because an effective communication can find the best possible solution to any issue for your customers and to you. Admitting and allowing the customer to be right is the midst of disputes and is the smart way to handle business relationships sometimes it is better to look at the big picture and stay focus and let things go. And don’t forget that customers that helped and make your business what it is today. And it is better to strive to create an environment of extra Mile type service (Vikas et al, 2008).

Reference

Robinson, A.G. and Schroeder, D.M., 2020. The idea-driven organization: unlocking the power in bottom-up ideas. Berrett-Koehler Publishers.

Vikas et al. (2008). The Right Way to Manage Unprofitable Customers. Retrieved from, https://hbr.org/2008/04/the-right-way-to-manage-unprofitable-customers