Part I: Locate an online article related to customer retention and customer satisfaction, which provides an example of the importance of these topics in business today. Briefly summarize the article,

Business Plan Part 3

Insert Name of Your Business

Instructions:

Part 3 of your business plan consists of Sections 8 and 12 below, which is consistent with the readings for Module 4.

Note: The numbers are purposefully out of sequence. In Module 5, you will fill in the rest of the information and incorporate all parts of your plan compiled in modules 2-4.

  1. Retain the numbers/headers.

  2. DELETE ALL INSTRUCTIONS, so your business plan is not structured in question and answer format.

  3. Submit YOUR OWN WORK! Do not copy/paste content from the Internet or from a pre-written b-plan. If you do, you will be at risk for plagiarism and the consequences.

  4. When you incorporate outside research, be sure to reference your resources. Either the footnote method or APA (in-text and end Reference) format is required.

After receiving feedback, you will amend and incorporate these segments into your final business plan.

8. Location and Place (distribution) A. Location

Describe your location (address, city, state, major intersections). If possible, include a map in the Appendix section. How will you use your location to create competitive advantage? What will be benefits of the regions and state you choose to operate in? How will the location help you gain customer traffic? What is the reputation of the site you are selecting? What visibility will you have with your chosen site? How will your business location best help you support the needs of your customer?

B. Place (distribution)

Describe which distribution channels you will use to distribute your produce/service. How will this help support your business?

12. Appendices A. Map of Location

Include map of your selected location.

B. Employment Summary

Include an organizational chart or resume.

C. Financial Documents
  1. Key assumptions (Cash budget)

On what assumptions will you be basing your financial statements and business success?

  1. Start-up Costs Summary (Cash budget)

Estimate your initial investment. Consider projecting your company’s start-up costs by including a list of everything you need to start your business. A table format, such as the one below, is the preferred method of presentation.

Item

Cost

Item #1

Item #2

Item# 3

Total Projected Start-up Costs

  1. Projected Income Statement

Use the resources provided to create a projected income statement.

  1. Projected Balance Statement

Use the resources provided to create a projected balance statement.