For the topic you have selected in CLA 1 the objectives you have mentioned a) Make a questionnaire to meet the objectives of the research. b) Mention the level of data (measurement) for each question
1 BUSINESS RESEARCH PROPOSAL GUIDELINES The goal of business research is to solve problems within an organization. Below are the guidelines for the proposal. Please be certain to follow the guidelines carefully. PLEASE NOTE; All written work must be in the correct APA 7 th edition format . Use the provided template. • Never identify a specific person, business, company, corpo ration, or city by name. • Do not refer to yourself in the first person (I, my, etc.), except in the last section (#7) • The paper should be written in the future tense, except the last section • For this paper, you may use the term “data” as a singular or plura l term. Proofread your paper carefully for spelling and grammatical errors, use APA 7th edition formatting . Format: (an abbreviated example is at the end of this document) 1. Statement of Purpose : Write a brief statement about the purpose of your research study. Think in terms of why your company needs this research. You also need to support this statement with why it needs to be done. Ex. The purpose of this study is to determine customer satisfac tion with current Widget s. Determining customer satisfaction with the current Widget s will guide changes in Widget design and production. 2. Description of the Problem : Identify and describe the problem that you have observed in the literature . Your observa tions must be supported by citations. Be specific and thorough in your description. Add data to support your assertions (i.e.: number of wickets that are defective, etc.) . Include 2 - 3 research questions that will be used to guide your study. Ex. Widget sales have decreased by 10% per year between 2015 – 2019 (Jones, 2020). Along with decreased sales, there has been an increase in Widget repairs and returns at a rate of 5% per year during this same period (Smith, 2019) . Other, corporations began producing Widget like products and are increasing their sales base (Harrison & Sanchez, 2018) . Research questions that will be used to investigate this problem are: 1. Is there a correlation between customer satisfaction and decreased sales between 2015 and 2 019? H0 There is no correlation between customer satisfaction and decreased sales between 2015 and 2019. H1 There is a correlation between customer satisfaction and decreased sales between 2015 and 2019. 2. Is there a correlation between customer satisfacti on and increased Widget repairs and returns between 2015 and 2019? 2 H0 There is no correlation between customer satisfaction and increased Widget repairs and returns between 2015 and 2019. H1 There is a correlation between customer satisfaction and increa sed Widget repairs and returns between 2015 and 2019. This is an abbreviated description as an example . Your description should be longer and more detailed. 3. Mini -Literature Review : Summarize peer reviewed sources that pertain to the problem that you will study. For each resource, you must describe how the research is relevant to your study (including specific ideas you might be taking from that research and incorporating into your ow n research design) . You must use at least 6 different resources for the literature review. You are stating what the literature says about the subject. Things to consider for this example : What does the literature say about decreases in sales, increases i n repairs and returns. What does the literature say about their impact on customer satisfaction? What does the literature say about Widget production? 4. Description of your Project - Procedures : *This section is longe st and should be typed with the followin g subsection headings: Setting: Describe the organization (demographics etc.) where the research will take place. Describe the specific department , area or site that is affected . Ex. This study will take place at XYZ corporation. It will be restricted to the Widget development department. Participants: Describe the participants targeted for the study (sample size, demographics, how they will be chosen); this includes information regarding any comparison group if that is part of the study. Remember, do not identify the site or any individuals by name. Participants (exact number, gender, age/department, how they will be selected) Ex. All participants will be past customers of the XYZ corporation. Only customers that have purchased at least 1 Widget between 2013 and 2019 will be invited to participate in this study. Widgets may only be purchased by adults between the ages of 18 – 65. There is no gender, race or religious criteria associated with this study. XYZ corporation has 132,645 customers that purchased Widgets between 2013 and 2019 (Harrison & Boyd, 2020). Instruments: Describe the measures used to collect your data. Specify if each instrument will be designed by you (the researcher) or have been designed by another person/company. If it was researcher -designed, describe 3 the process you will use to develop the instrument . Provide citations to support why you are using the questions you chose. Copies of the actual instrument(s) must be included in the appendix. Chronology: This is where you present a delineation of the precise time frame for implementing the project as we ll as collecting/analyzing all data. Should be a step by step account of how you will recruit participant and implement the instrument. Provide a copy of a simple Gantt chart in the appendix. Data Collection: What qualitative and/or quantitative data will you collect to determine your project’s impact? How will you collect it? Describe any instrument (s) you will use to collect the data such as surveys, interview questions, etc. Draft copies of the researcher -designed instruments must be attached to this proposal as appendices. In the body of the paper, refer to where these items can be found in the appendix. 1. Is there a correlation between customer satisfaction and decreased sales between 2015 and 2019? To investigate this question the researcher will use a 15 -question survey (see appendix B) to collect data on past customer satisfaction, purchases, use of Widgets. The survey will be issued to customers that purchased Widgets between 2013 and 2019 assuming that a decrease in sales may b e due to possible impacts in customer satisfaction during the study year as a result of previous purchases (Johnson, 2016). Surveys will be created using SurveyMonkey and will be issued using customer email. The survey will be available for 12 weeks and cu stomers will receive email reminders every other week throughout the survey period. Once customers have completed the survey the data will automatically be emailed to the researcher. At the end of the 12 -week period the researcher will gather all data and enter it into SPSS for data analysis. There are 132,645 possible participants for this study. Therefore 1,326 must respond for the study to be considered valid. 2. Is there a correlation between customer satisfaction and increased Widget repairs and returns between 2015 and 2019? To investigate this question the researcher will use a 15 -question survey (see Appendix B) to collect data on customer repairs, returns and, satisfaction of service . The survey will be issued to customers that purchased Widgets betw een 2013 and 2019 assuming that a decrease in sales may be due to possible impacts in customer satisfaction during the study year as a result of previous purchases (Johnson, 2016). Surveys will be created using SurveyMonkey and will be issued using custome r email. The survey will be available for 12 weeks and customers will receive email reminders every other week throughout the survey period. Once customers have completed the survey the data will automatically be emailed to the 4 researcher. At the end of th e 12 -week period the researcher will gather all data and enter it into SPSS for data analysis. There are 132,645 possible participants for this study. Therefore 1,326 must respond for the study to be considered valid. Analysis: This is where you describe the quantitative and/or qualitative measures you will use to analyze the data you collected . This section must be organized by research question. (Restate research question #1 and then describe how you will analyze the data for that question. 1. Is there a correlation between customer satisfaction and decreased sales between 2015 and 2019? This question will investigate customer use, satisfaction, and Widget purchases and seeks to determine a correlation. The independent variable is customer sati sfaction and the dependent variable is sales. A Pearson Correlation will be used to determine the correlation between customer satisfaction and sales. Results will be determined through the acceptance or rejection of the null hypothesis using the resulting p-value. If p< .05 the null hypoth esis will be rejected, and the alternate hypothesis will be accepted. I t will be assumed that there is a correlation between customer satisfaction and decreased sales. If p > .05 then the null hypothesis will be accepted, and the alternative hypothesis will be accepted. It will be assumed that there is no correlation between customer satisfaction and decreased sales. 2. Is there a correlation between customer satisfaction and increased Widget repairs and returns between 2015 and 2019? This question will investigate customer repairs, returns and satisfaction and seeks to determine a correlation. The independent variable is customer satisfaction and the dependent variables are service and returns.An ANOVA will be used to determine the correlation between customer satisfaction and service and returns. Results will be determined through the acceptance or rejection of the null hypothesis using the resulting p - value. If p< .05 the null hypothesis will be rejected, and the alte rnative hypothesis will be accepted. It will be assumed that there is a correlation between customer satisfaction and decreased sales. If p > .05 then the null hypothesis will be accepted, and the alternative hypothesis will be rejected. It will be assumed that there is no correlation between customer satisfaction and decreased sales. Again, this is an example. Your analysis may require more detail. 3. References Cite all literature in the body of the paper (with parentheticals) and on the reference page usin g APA (American Psychological Association) format. 4. Appendixes 5 The appendix should include copies of your data collection instruments and Gantt Chart . If you are using a n instrument that is already pre -made, you must cite it in the instruments section and include it in the references . Provide a narrative description of the instrument in the instrument section above. 5. Final Comments In this section only, you may refer to yourself in the first person. This is where you take a step back and reflect on the process of designing research. What did you like about it? What was challenging? How can you use the skills you have learned?
