Context: The assessment of this subject supports students in developing their skills and knowledge in topics that include environmental assessment, problem diagnosis, strategy development, and cultura

Date

Start time

Finish time

Total time

Meeting requested by

Conferencing via/Comm.

27/06/2020

9:30

11:00

1.5Hrs.

Mr. Wael Hamade

Email/calls

Virtual meeting via conference by Mr. WAEL HAMADE as a Senior Finance Manager with stakeholders and Manager Nhyma Pakhrin Tamang.

  • Managing the company’s financial system Pro-Go Pty Ltd

  • Overseeing and providing financial advice to managers in relation to company’s financial performance

  • Overseeing the cashflow forecasting

  • Overseeing expenses, budgets, and investments for long term business plans

As a Senior Finance Manager, I am detailing my duties in the Pro-Go company before the official meeting. I am bringing forward negotiations and task distribution beforehand with the General manager to ensure best short and term strategies implemented for short- and long-term success without compromising and ensures minimum loss.

I held meeting with my department of Finance and as a SFM I discussed last 5 financial year with my team and forwarded to the GM. I also sent out a brief of my department meeting to the rest of the mangers to unite one thought of improvement and concerns for Go-pro.

Concluding: Decision to be made in regarding to the company financials, inject more in the innovate and technological department to further enhance our technology. Redesigning the actual camera, raw material used for production, joint venturing/acquisitions is the best entrance into a bigger and wider market share through alliance and licensing.

27/06/2020

9:30

11:am

1.5Hrs.

Nhyma Pakhrin Tamang

Email

After attending, Mr. WEAL HAMADE as an SFM meeting before, I personally really like his strategic concept and idea for pro go company which will help our company to sustain in future and also financially strong. Therefore as an GM, my role is to grow, improve and innovate business in any environment and also I have come up with some more strategies concept and idea to overcome this current decreasing trend of our product in market. They are:

1. Generate interest of customer towards our product and focus in new model to meet changing market trend.

2. Applying value proposition method - dealing cameras with accessories and upgrade product frequently to increase its value.

3. Using lean strategy can help on waste management and reducing total costs which ultimately gives continuous improvement of business.

29/06/2020

12:30

13:15

45 mins

Mr. Wael Hamade

Whatsapp

I discussed 3 main strategies for in my department as senior finance manager but also, I have strong belief and value for long term success, and I can see the profits in areas other department may not. The following I have reviewed

  • Company share market and targeted audience

  • Price range of GoPro Products.

  • Patented technology that yet have not been licensed this is a tactic for a strategy to bring sales up and to enable additional profits and revenues so GoPro can stay ahead of the competitor that can be implemented for long term success. We also went through the technological part of the company to discuss their cost related items and how it can be lowered without maximizing on quality using high end material at an affordable price. A must 5-year plan to be structured on bases of innovation, technological and marketing.

29/06/2020

12:30

13:15

45 mins

Nhyma Pakhrin Tamang

Whatsapp

So Im explain how my strategy are going to help our pro go to sustain in market and improve its growth.

  1. Promoting our brand worldwide by finding new market and new customer, investing more in customer acquisition, hire brand ambassador, start shipping our camera across world by using multiple online platform and more focus on advertisement through media and word of mouth.

  2. Similar to apple, pro go cameras need frequent upgrade to increase its value and more accessories. for example : upgrade lens line-up with EOS R mirror less model like apply upgrade each year.

  3. Using lean strategy helps to improves its profit by reducing costs. By controlling stock in good way, decrease direct and indirect cost of company, find good and affordable suppliers and decrease overhead cost by saving energy.

30/06/2020

12:20

13:00

40 mins

Mr. WaeL Hamade

Whatsapp

In the third meeting we were debating on the following 3 strategies that the whole department and for me as SFM.

  • Establish mission and goals for 5 years plan

  • Key partners

  • Cost structure and revenue stream

Technological side lenses should have additional accessories to bring more products to the market. Long term contributions and profits will assist in balancing incomes as per accessories always hold low cost production high margin of profit that can help reduce company’s loss percentage.

I emphasized on minimizing loss and generating more profits if the SFM can work with the marketing department in some areas including innovative and technological department and IT department where I can be close enough to understanding the progress of all teams and the importance of budget in each department to allocate necessary funds for areas of improvements, production line, and marketing.

  • By doing so, Go Pro will be able to allocate funds into major tangible assets to increase revenues ear 2020-2021 by additional 3% or 4% to maintain as same 2019 financial year growth which is higher than 2018 the lowest financial year.

  • If so, licensing the current technology to Samsung on an average 200+ millions with 0.65cent to 0.99cent =$130m to $300m each year in additional revenues. And that is per technology per patent. Resulting in taking entering the phone market share 17% to 20%.

30/06/2020

12:20

13:05

45 mins

Ms. Nhyma Pakhrin Tamang

Whatsapp

This is my 3 strategies:

1. Generate interest of customer and marketing in new model

2. By dealing cameras with accessories and upgrade product frequently to increase its value

3. Using lean strategy which mainly focus on waste management and reducing total costs.

As my department is GM, my department is seeking to achieve the company’s successes.

AS an GM, my responsibilities towards my company are:

  1. Collaborate with all department of the company like finance, HR, marketing, IT and so on.

  2. to maximize shareholder value and the long-term sustainability of the company.

  3. Focus on company grow, improvement and innovation.

  4. Report to CEO

My main focus on long term growth of this company and profit. Increase prices of our product and service correctly without hampering reduce in sales.

04/07/2020

12:40

13:20

40 mins

WAEL Hamade

WhatsApp call /Email

In today’s meeting we have discussed the following:

  • A strategy framework

  • Best strategy option

  • Challenges and reasons (generalized discussion) to narrow the possibilities

Concluding is that my best strategy to be implemented is.

  • Acquiring the market share for additional 17% to 20% market share but not only in the camera/video capture industry but more market through the phone market share. Resulting in short- and long-term sustainability for brand, patents and strong market share where as company will not suffer financial problems due to alternative incomes generated through extra market presence.

04/07/2020

12:40

13:20

40 mins

Nhyma Pakhrin Tamang

WhatsApp call /Email

After all this meeting I find my 1st strategy is the mission and goal for a 5-year plan. I will be able to incorporate additional 2 strategies into it as a main goal and objective.

Some challenges will face the company but will not affect its financial structure rather than reformation of cost structure, identifying key partners for the market expansion, and the revenue stream should be broaden.

Further discussion ill be identified in the official meeting.

06/07/2020

9:00

9:30

20mins

Mr.WAEL HAMADE

Whatsapp/Emails

In today’s meeting we are to discuss the

  • Short- and long-term issues for the Finance department over the next 5 years terms.

  • Peoples capacity on buying

  • Company probabilities and decisions for proposals in the following official meeting held by all departments with the GM.

There are two ways

Short term strategy mentioned above will lead to and long terms strategies. Our possibilities rely on developing new lenses for other brands and share cost or have it sponsored soley for the IT department, make use of our technology available for others, acquire a joint venture in production line. Through the above-mentioned short-term strategies

06/07/2020

9:00

9:30

30mins

Nhyma Pakhrin Tamang

WhatApp/Email

By implementing this strategy pro go will survive in market and increase its revenue. But we need to always be aware of its short term and long-term issue, in short term it might create huge investment but less in sales but in long run after you get your target market you can increase price and your sales will be slowly increase over a years.

08/07/2020

17:00

17:45

45mins

Mr. WAEL HAMADE

WhatsApp/email

Today as Senior Finance Manager I work diligently with the General Manager. Advising on

As I spoke bout the cost structure, revenue streams, and key resources. I find the most and utmost strategy that can include all 3 in one bucket is the cost structure that enables managing the cost of ground up in the GoPro to highlight additional resources, partners and revenues eventually leads to options as to merging into other market share.

  1. Develop long term business plans based on reports and budgets to minimize financial risk.

  2. Raw material cost multiple factories

  3. Production line cost effective

  4. Range of camera products to suit all budgets

  5. Licensing our patented technology into major cellphone brands.

  6. Provide additional resources to our innovation and creative department to explore possibilities with other tech companies in the aviation department for instance Drones and It departments to improve lenses and integrate smaller lenses into other technologies for many camera lines in the market, cellphones brans, Other lenses for Sony, canon. And laptop range products. Possibilities are their but we are closing doors on ourselves and it is our time to open up because we ran into a wall with keeping technology to ourselves and new competitors like DJI Osmo are merging similar lines into the market and they are not far ahead, including Garmin technology becoming advanced.

In my Final Report I will present my conclusions, my aim and discuss the short- and long-term strategies for GoPro with all stakeholders. We agreed through multiple meeting on the bases of the best interest of the company in maximizing value driven, long term sustainability, improvements in the line of lenses and accessories.

All of the above-mentioned information will be structures into a 5 year mission and goal.

Please review my final report.

08/07/2020

17:00

17:45

45mins

Nhyma Pakhrin Tamang

WhatsApp/Email

After collecting all ideas from all stakeholder now it’s my duty and responsibility to brings together the different functions in the company (HR, Finance, Operations, etc.) and the interests of all the stakeholders and also I am aware to maximise shareholder value and the long-term sustainability of the company.