For Milestone One, you will create an introduction for your strategic marketing proposal. Your introduction will include a profile of the organization, a description of the specific product or service

Provide the following information on the organization you selected for the purpose of your final project.

This information will be used to develop your first final project milestone, due in Module Three.

1. Name of Organization: ­University of Kansas Health System

1. Type of Organization (hospital, nursing home, health system, etc.): _Health System

1. Mission/Vision/Values: Discuss the mission, vision, and/or values of the organization identified.

Note: The more information you provide here, the easier it will be to ensure you are aligning your marketing ideas to these aspects throughout the course.

The mission of the organisation is to provide speedy first health care to the people through caring, teaching, healing and supporting the sick. The vision is to offer excellent quality health services to the nation that is affordable thus bringing improved health conditions to the people which will results to better living standards and growth.

1. Scope of Services:

In several occasions they have been classified among the best hospitals in the nation particularly for these particular services namely: Diabetes and endocrinology, Cancer, geriatrics, nephrology, neurology & neurosurgery, ear nose & throat, as well as pulmonology & urology. With dedicated qualified staff, efforts are put to provide good services to their customers and patients.

1. Locations:

Kansas City, KS, Westwood, KS Overland Park, KS, and Shawnee, KS

1. Geographic Service Areas:

Kansas City

1. Marketing Opportunities: Identify a specific product or service and describe the marketing opportunity associated.

They proposed that they shall start to build a facility this year intended for proton therapy. Proton therapy can also be referred to as proton beam therapy, which is a kind of radiation treatment utilized to put an end to tumor cells. As opposed to utilizing x-rays as regular radiation treatment, this kind uses protons to direct beams of high energy that may target tumors extra accurately compared to X-ray radiation.

1. Value of Opportunity: Explain why the problem or opportunity is of value, or important to address. Consider the current status, concerns or issues, and why the opportunity exists.

Cancer is the subsequent driving reason for death worldwide; the financial effect of the disease is huge and is expanding. One characterizing highlight of cancer is the fast production of unusual cells that develop past their standard limits, and which would then be able to attack adjoining portions of the body and spread to different organs, the last procedure is alluded to as metastasizing. Metastases are a significant reason for death from disease. The value of opportunity is that cancer is the leading cause of death in UK and across the United States of America.

1. Alignment with Organizational Objectives: How will your marketing initiative for the product or service align with, and support, the mission and vision of the organization?

Marketing this shall permit the services to be extended to every person with careful attention indicating that all may be provided from this kind of therapy as well as all the aids for individuals who are anguishing from cancer. Proton therapy is specifically suitable for cancers with imperfect treatment choices and to those x-ray radiotherapy offers an intolerable risk to the patient, such as brain or eye tumors, and tumors that are near to the spinal cord.