Assignment Introduction:Event planning has become an important consideration for any entity wishing to promote its business. Promotional events are now necessary for any organization's marketing plan.

CFSE Assignment – Event Proposal

Sample Structure/ Outline

-----------------------------------------------------------------------------------------------------------

COVER PAGE

------------------------------------------------------------------------------------------------------------

CONTENT PAGE

-----------------------------------------------------------------------------------------------------------

The Dragon Events Pte Ltd is pleased to enclose our proposal for your …………….event

on………………………………………………………………………………………….

I. Our vision and mission of our company is: ……………………………………………………………………………………………………………………………………………………………………………………………

…………………………………………………………………………………………….

----------------------------------------------------------------------------------------------------------

The objectives of the event are:

The concept for your/the event ……………………………………………………………….

………………………………………………………………………………………………..

The unique selling point for this event is/are ………………………………………………..

II. The budget for the event is as attached in Figure 1 in the Appendix. The total cost for dinner will be $ per person.

III. Marketing and promotional plan

IV. The Gantt chart attached in Figure 2 in the appendix display the time line of the

planning and responsibilities.

V. The proposed Floor Plan is as attached in Figure 3 in the Appendix

VI. The menu for food and beverage according to your request are as follows:

VII. We proposed the following activities and games for the evening as follows:

VIII. We are pleased to share with you the resource planning for:

Manpower

…………………………………………………………………

Equipment

Structure

Transport

IX. The proposed Event Programme is as attached in Figure 4 in the appendix.

As you can see the event…………………………………………………………..

……………………………………………………………………………………..

………………………………………………………………………………………

We hope the proposal is agreeable by you and we are happy to discuss further on any amendments that you may have. We look forward to be able host your event.

References