In this journal assignment, you will explore your selected product's/service's position in the market in relation to its competitors. Furthermore, you will have the opportunity to reflect on your own

HCM 3 25 M odule Four Journ al Guidelines and Rub ric In this j ournal assi gn ment, yo u will exp lore your sele cted p rodu ct’s/service’s position in t he mark et in relat ion to its com petitors. Fu rthermore, you will have the opp ortu nity to refle ct on your own experie nce with healthcare pro du cts and services in decid ing which competitor you would select as a healt hcare consumer. Use the Modu le Four Journal Worksh eet to outline imp orta nt information abo ut two competitors to the healt hcare produ ct or service yo u sele cted for yo ur final project. Specifical ly, yo u will pro vide the following informati on abo ut each of the two competitors:  Description of the produ ct or service  Stren gths and weakne sses  Po ints of differen ce Usi ng this i nformation, yo u will d iscuss which produ ct or service yo u would purchase as a healthc are consumer. This assi gnm ent will assi st yo u in completing the Market Analysis sec tion of your strategic mark eting pro posal, which yo u wi ll d raft for Mile stone Two. Journal act ivities in th is course are private. O nly the instruc tor can view and comm ent on your assi gnments Rub ric Critical Elements Proficient (100 %) Nee ds Imp rovement (75 %) No t Evident (0%) Value Comp etitor 1: Produc t or Service Describ es the first competitor ’s produ ct or service Produ ct or service described is not a competitor for the produ ct or service selected for the final proje ct Does not descri be the first competitor’s produ ct or service 12 Comp etitor 1: Strengths and Weak nesses Outlines stre ngths an d weaknesses for the competitor’s produ ct or service Outlines stre ngths an d weaknesses for the competitor’s produ ct or service, bu t does not provide enough detail to und erstand competitor’s ma rket position Does not outline stre ngths an d weaknes ses for the competitor’s produ ct or service 14 Comp etitor 1: Points of Difference Descri be s the un iqu e aspects of the produ ct or service that differen tiate it from similar produ cts /services in the market Descri be s un iqu e aspects of the produ ct or service, bu t does not provide enough detail to und erstand how these aspects differen tiate it from similar produ cts /services in the market Does not descri be the un iqu e aspec ts of the produ ct or service 14 Comp etitor 2: Produc t or Service Describ es the second competitor’s produ ct or service Produ ct or service described is not a competitor for the produ ct or service selected for the final proje ct Does not descri be the second competitor’s produ ct or service 12 Comp etitor 2: Strengths and Weak nesses Outlines stre ngths an d weaknesses for the second competitor’s produ ct or service Outlines stre ngths an d weaknesses for the second competitor’s produ ct or service, bu t does not provide enough detail to und erstand competitor’s ma rket position Does not outline stre ngths an d weaknes ses for the second competitor’s produ ct or service 14 Comp etitor 2: Points of Difference Descri be s the un iqu e aspects of the second competitor’s produ ct or service that differen tiate it f rom similar produ cts/services in the market Descri be s un iqu e aspects of the second competitor’s produ ct or service, bu t does not provide enough detail to und erstand how these aspects differen tiate it from similar produ cts /services in the market Does not descri be the un iqu e aspec ts of the second competitor’s produ ct or service 14 Comp etitor Comp arison Selects a produ ct or service from a healthcare consume r perspective and explains why this competitor’s produ ct or service was chosen , using specific examples from rese arch on produ ct or service to supp ort response Selects a produ ct or service from a healthcare consume r perspective, bu t does not explain why Does not select a produ ct or service from a healthcare consum er perspe ctive 20 Total 100%