Managing Digital Messages Please read the following to prepare for completing the activity. Bovée, C. L., & Thill, J. V. (2018). Business communication today (14th ed.). Boston, MA: Pearson. Chapt
ENG202 D efau l t W ritt e n Assi gn m ent Gra d i n g Ru b ric 2 0 1 9 Criteria F F D C B A A Possible points 15 0 4 10 11 13 14 15 Analysis of Audience, Purpose, C on t e x t , a n d S ituation : T h e w o rk demonstrates understanding of assignment audience, purpose, context, and situation; and applies that understanding to effectively select appropriate document content, structure, and style. No submission T h e work does not address the understanding of assignment audience, purpose, context, and situation; choices of content, structure, and style are inappropriate for the assignment and the topic. T h e understanding of assignment audience, purpose, context, and situation is inaccurate or not demonstrated; choices of content, structure, and style ar e generally inappropriate for the assignment and the topic. T h e understanding of assignment audience, purpose, context, and situation is limited or only partially demonstrated; choices of content, structure, and style are sometimes appropriate . T h e understanding of assignment audience, purpose, context, and situation is generally accurate and thorough; choices of content, structure, and style are appropriate in many instances . T h e understanding of assignment audience, purpose, context, and situation is accurate and thorough; choices of content, structure, and style are frequently appropriate for the assignment and the topic. T h e w o rk demonstrates an accurate and thorough understanding of assignment audience, purpose, context , and situation ; choices of content, structure, and style are consistently appropriate for the assignment and the topic. Possible points 15 0 4 10 11 1 3 14 15 Content - Focus : T h e w o rk c on tai n s a n a pp r op r iate an d co h e r e n t focus, t h e m e , o r t h e sis that is r e i n f o r ce d t h r o u g h o u t t h e text and based on the audience, purpose, context, and situation . No submission The work has no focus, theme, or thesis. T h e w o r k lacks an appropriate focus, t h e m e , o r t h e sis based on the audience, purpose, context, and situation; there is some attempt to create coh erence. T h e w o r k ’s focus, t h e m e , o r t h e sis is only marginally based on the audience, purpose, context, and situation ; there is partial coherence built upon the focus. T h e w o r k ’s focus, t h e m e , o r t h e sis is partially developed and articulated, although it does not consistently a nd coherently unite the content . T h e w o r k ’s focus, t h e m e , o r t h e sis is mostly developed, clearly ar ticulated, and coherent in uniting the content, based on the audience, purpose, context, and situation . T h e w o r k ’s focus, t h e m e , o r t h e sis is completely developed, clearly ar ticulated, and coherent in uniting the content; the overall focus is appropriate for the audience, purpose, context, and situation . Possible points 1 5 0 4 10 11 13 1 4 15 Content Reflects Critical Thinking and An a l y sis : T h e w o rk d e m on str a tes e f f ec t i v e a n a l y sis, a r g u m e nt a t ion , eva l u a t ion , and c ri t ic a l t h i n k i n g , a s ap p l i ca b le t o t h e a s s i g n me nt audience, purpose, context, and situation . No submission T h e w o rk la c k s a n y substantial a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking , a s a pp l i ca b le t o t h e a s s i g n m e nt . T h e w o rk d e m on str a tes a b a si c , uncritical a t te m p t a t a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking, a s a pp l i ca b le t o t h e a s s i g n m e nt . T h e w o rk i n c on sist e n t l y d e m on str a tes s o m e e f f o rt a t appropriate a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking, a s a pp l i ca b le t o t h e a s s i g n m e nt . T h e w o rk d e m on str a tes a t a n acce p ta b le l eve l t h e c on sist e n t u se o f a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking, a s a pp l i ca b le t o t h e a s s i g n m e nt . T h e w o rk d e m on str a tes, in a t ho r ou g h a n d w e l l - r ea s on e d manner, a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking, a s a pp l i ca b le t o t h e a s s i g n m e nt . T h e w o rk is b u i l t a r ou n d w e l l - c on str u c ted a n a l y sis, a r g u m e n t, eva l u a t ion , and critical thinking, a s a pp l i ca b le t o t h e a s s i g n m e nt . Possible points 15 0 4 10 11 13 14 15 Content Supported by S o u r ce s/ E v i d e n c e : T h e w o rk effectively applies a n a pp r op riate qu an t i ty a n d q u a l i ty o f s ou r ce s, ev i d e n ce , and information to support content, claims, and conclusions , a s a pp r o p riate to t h e topic and a s s i g n m e n t No submission T h e w o rk c on tai n s n o s ou r ce s/ ev i d e n c e , o r s o u r ce s/ ev i d e n c e do n o t m ee t t h e qu a l i ty a nd / o r qu a n t i t y r e qu ire m e n ts f o r t h e a s s i g n me n t . T h e w o rk ex h i b i t s li m i t e d s u cce ss in s e le c t in g s uppo r t in g ev i d e n c e. It str u gg les to m ee t t h e a s s i g n m e n t s p ec i f i c a t ion s i n q u a n t i ty a nd / o r qu a l i ty , as appropriate for the T h e w o rk u s e s a n inadequate s e le c t io n o f s up p o rt i n g ev i d e n c e t h a t m ee t s s o m e ex p ec tati on s f o r qu a n t i t y a nd / o r qu a l i t y , as appropriate for the focus and for the T h e w o rk u s e s a partial s e le c t io n o f ev i d e n c e from sources t h a t f u l l y s up p o rt t h e a s s i g n m e n t in b o th qu a n t i t y a n d qu a l i t y , as appropriate for the focus and for audience, purpose, T h e w o rk u s e s a thorough s e le c t io n o f ev i d e n c e from sources t h a t f u l l y s up p o rt t h e a s s i g n m e n t in b o th qu a n t i t y a n d qu a l i t y , as appropriate for the focus and for the audience, purpose, context, and situation. T h e w o rk u s e s a comprehensive s e le c t io n o f ev i d e n c e f r o m s ou r ce s t h a t f u l l y s uppo rt t h e a s s i g n me n t in b o t h q u a n t i ty a n d q u a l i t y , as appropriate for the focus and for the audience, purpose, context, and situation. ENG202 D efau l t W ritt e n Assi gn m ent Gra d i n g Ru b ric 2 0 1 9 audience, purpose, context, and situation. focus and for the audience, purpose, context, and situation. audience, purpose, context, and situation. context, and situation. Possible points 15 0 4 10 11 13 14 15 S t r u c t u re and Cohesion : T h e w o rk h a s a w e l l - c r a f ted and logical str u c t u re , i n c l ud i n g a n i n t r o d u c t i o n , b o d y , d is c u s s i o n /c on c l u si o n , and subsections a s a pp r o p riate to t h e topic and a s s i g n m e n t audience, purpose, context, and situation . T h e w o rk c on tai n s e ff e c t i v e tra n sit i o n s a n d / o r t o p ic s e n te n ce s t h a t b u i l d up o n t h e ce n tral focus . No submission T h e w o rk s ho w s n o ob v i o u s o r ga n iz a t ion linked to a focus , la ck i n g a c le a r i n tr o du c t i o n , b od y , co n c l u si o n , and subsections . T h e w o rk s ho w s a b a sic a t t e m p t to o r ga n ize t h e m a teri a l, str u gg l in g to d i f f e r e n t i a te t h e i n tr o du c t i o n , b od y , co n c l u si o n , and subsections . T r a n sit ion s o f ten s ho w l i t t le o r n o r e lati on s h i p t o t h e focus . T h e w o rk s ho w s a n acce p ta b le str u c t u re , w i t h a n i d e n t i f ia b le i n tr o du c t i o n , b od y , co n c l u si o n , and subsections . T r a n sit ion s a re s o m e w h a t r e lat e d to t h e focus . T h e w o rk is w e ll str u c t u r e d, w i t h a n a d e qu a te i n tr o du c t i o n , b od y , co n c l u si o n , and subsections . T r a n sit ion s o f ten l i n k to t h e focus . T h e w o rk f o l lo w s a n ea si l y i d e n t i f ia b le str u c t u re, w i t h a c le a r l y a rt i c u lat e d i n tr o du c t i o n , b od y , co n c l u si o n , and subsections . T r a n sit ion s a re a pp r o p riate a n d l in k to t h e focus . T h e w o rk is b u i l t a r ou n d a c le a rly i d e n t i f ia b le and appropriate str u c t u re , w i t h a f u l l y a rt i c u lat e d and logical i n tr o du c t i o n , bod y , c on c l u s io n , and subsections. T r a n sit ion s f u l l y support the focus . Possible points 10 0 5 6 7 8 9 10 Formatting Conventions and Organizational Design : L e n g th mee ts r e qu ire m e n ts . Formatting follows genre conventions and assignment instructions. Organizational design facilitates easy reading and reinforces audience understanding of meaning through use of typographical cues such as bold, italics, font size, heads, bullets, numbering, etc. Sou r ce s and r e f e r e n ce s a re c i t e d correctly. No submission L e n g th does not mee t r e qu ire m e n ts . Formatting does not follow genre conventions and assignment instructions. Organizational design not evident. Sou r ce s and r e f e r e n ce s a re not c i t e d p e r style s p ec i f i c a t ion s i n t h e a s s i g n m e n t. L e n g th does not mee t r e qu ire m e n ts. Formatting follows some genre conventions and assignment instructions. Organizational design not evident or does not contribute to audience understanding of meaning. Sou r ce s and r e f e r e n ce s a re rarely c i t e d p e r style s p ec i f i c a t ion s . L e n g th does not mee t r e qu ire m e n ts. Formatting inconsistently follows genre conventions and assignment instructions. Organizational design not prevalent or does not contribute to audience understanding of meaning. Sou r ce s and r e f e r e n ce s a re sometimes c i t e d p e r style s p ec i f i c a t ion s . L e n g th generally mee ts r e qu ire m e n ts. Formatting generally follows genre conventions and assignment instructions. Organizational design contributes to audience understanding of meaning. Sou r ce s and r e f e r e n ce s a re typically c i t e d p e r style s p ec i f i c a t ion s . L e n g th mee ts r e qu ire m e n ts . Formatting often follows genre conventions and assignment instructions. Organizational design consistently reinforces audience understanding of meaning. Sou r ce s and r e f e r e n ce s a re c i t e d p e r style s p ec i f i c a t ion s . L e n g th mee ts r e qu ire m e n ts. Formatting follows genre conventions and assignment instructions.Organizational design consistently reinforces audience understanding of meaning. Sou r ce s and r e f e r e n ce s a re completely c i t e d p e r style s p ec i f i c a t ion s . Possible points 10 0 5 6 7 8 9 10 ENG202 D efau l t W ritt e n Assi gn m ent Gra d i n g Ru b ric 2 0 1 9 Style, Word Choice, and Sentence Construction : Work addresses audience and situational needs through message strategies, such as direct or indirect approach, formal and informal tone, word selection , and sentence construction . No submission Work lacks appropriate strategies and uses an ineffective style . Work rarely achieves appropriate strategies and uses an ineffective style . Work is inconsistent in matching strategies such as direct or indirect approaches, formal or informal diction , word choice, and clear sentences, based on the focus and on the writer’s relationship with the reader. Work attempts to match strategies such as direct or indirect approaches, formal or informal di ction , word choice, and clear sentences, based on the focus and on the writer’s relationship with the reader. Work routinely uses direct or indirect approaches, formal or informal diction , word choice, and clear sentence s , based on the focus and on the writer’s relationship with the reader. Work effectively uses direct or indirect approaches, formal or informal diction , word choice, and clear sentence s , based on the focus and on the writer ’s relationship with the reader. Possible points 5 0 1 1 2 3 4 5 W r it i n g M ec h a n i c s and Professional Image : G r a mma r, s p e l l i n g , and punctuation a re c o rr ec t ; and the document has been thoroughly proofread. No submission S i g n i f ic a n t nu m b e r o f e rr o rs in g r a mma r, s p e l l i n g, and punctuation.
Typos occur. Many e rr o rs i n g r a mma r, s p e l l i n g, and punctuation.
Typos occur. So m e e rr o rs i n g r a mma r, s p e l l i n g, and punctuation. Typos occur. No major e rr o rs i n g r a mma r, s p e l l i n g, and punctuation. An occasional typo occurs. Ess e n t i a l l y , n o e rr o rs i n g r a mma r, s p e l l i n g, and punctuation. No typos occur. No e rr o rs i n g r a mma r, s p e l l i n g, and punctuation . No typos occur. COLUMN TOTALS 0 31 63 7 1 84 92 100
