Part A: Your Marketing Plan Overview For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an

D escrib e y o ur hyp oth etic al c o m pan y, it s lo catio n, a n d t h e pro duct it m akes o r th e s erv ic e it p ro vid es, an d in tr o duce t h e co nte n ts o f y o ur m ark etin g p la n . 0.0 0 % D id n ot s u bm it o r did n ot w rit e a n in tr o ductio n to th e c o m pany. D id not s u bm it o r in co m ple te ly describ ed th e hyp oth etic al co m pany, it s lo ca tio n, a nd th e pro duct it m ake s or th e s e rv ic e it p ro vid es, a nd th e co nte nts o f th e m ark e tin g p la n. 75.0 0 % P artia lly w ro te a n in tr o ductio n to th e co m pany. P artia lly describ ed th e hyp oth etic al co m pany, it s lo ca tio n, a nd th e pro duct it m ake s or th e s e rv ic e it p ro vid es, a nd th e co nte nts o f th e m ark e tin g p la n. 85.0 0 % S atis fa cto rily w ro te a n in tr o ductio n to th e c o m pany.

S atis fa cto rily d escrib ed th e hyp oth etic al co m pany, it s lo ca tio n, a nd th e pro duct it m ake s or th e s e rv ic e it p ro vid es, a nd th e c o nte nts o f th e m ark e tin g pla n. 100.0 0 % T horo ughly w ro te a n in tr o ductio n to th e c o m pany.

T horo ughly describ ed th e hyp oth etic al co m pany, it s lo ca tio n, a nd th e pro duct it m ake s or th e s e rv ic e it p ro vid es, a nd th e c o nte nts o f th e m ark e tin g pla n. D evelo p y o ur co m pan y’s m is sio n sta te m en t. 0 .0 0 % D id n ot s u bm it o r did n ot d eve lo p yo ur c o m pany’s m issio n sta te m ent. 7 5.0 0 % P artia lly deve lo ped y o ur co m pany’s m issio n sta te m ent. 8 5.0 0 % S atis fa cto rily d eve lo ped y o ur co m pany’s m issio n sta te m ent. 1 00.0 0 % T horo ughly deve lo ped y o ur co m pany’s m issio n sta te m ent. D ecid e t h e m ain g oals t h at y o u w ould lik e t o a ch ie ve w it h in t h e next y ear ( s h ort t e rm ) an d t h e m ain s g oals t h at y o u w ould lik e t o a ch ie ve w it h in t h e next f iv e y ears ( lo ng te rm ). D ete rm in e t h e m ost a p pro pria te w ays t o m easu re b oth s h ort-te rm a n d lo ngte rm g oals . 0.0 0 % D id n ot s u bm it o r did n ot d ecid e th e m ain g oals to a ch ie ve w ith in th e n ext y e ar (s h ort te rm ) a nd th e m ain s g oals to a ch ie ve w ith in th e n ext fiv e ye ars ( lo ng te rm ). D id n ot su bm it o r in co m ple te ly dete rm ined th e m ost a ppro pria te w ays to m easu re b oth s h ort- te rm a nd lo ng-te rm g oals . 75.0 0 % P artia lly d ecid ed th e m ain g oals to a ch ie ve w ith in th e next y e ar ( s h ort te rm ) a nd th e m ain s g oals to a ch ie ve w ith in th e next fiv e y e ars (lo ng te rm ).

P artia lly dete rm ined th e m ost a ppro pria te w ays to m easu re b oth s h ort- te rm a nd lo ngte rm g oals . 85.0 0 % S atis fa cto rily d ecid ed th e m ain g oals to a ch ie ve w ith in th e n ext y e ar (s h ort te rm ) a nd th e m ain s g oals to a ch ie ve w ith in th e n ext fiv e ye ars ( lo ng te rm ).

S atis fa cto rily d ete rm ined th e m ost a ppro pria te w ays to m easu re b oth s h ort- te rm a nd lo ng-te rm g oals . 100.0 0 % T horo ughly decid ed th e m ain g oals to a ch ie ve w ith in th e n ext y e ar (s h ort te rm ) a nd th e m ain s g oals to a ch ie ve w ith in th e n ext fiv e ye ars ( lo ng te rm ).

T horo ughly dete rm ined th e m ost a ppro pria te w ays to m easu re b oth s h ort- te rm a nd lo ngte rm g oals . Nam e Descrip tio n Rubric D eta il W eig ht 10.0 0% W eig ht 10.0 0% W eig ht 10.0 0% 6/29/2020 MKT500009VA016-1206-001 https://blackboard.strayer .edu/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_878022_1&course_id=_278186_1 2/3 Levels o f A ch ie vem en t C rit e ria U naccep ta b le N eed s Im pro vem en t C om pete n t E xem pla ry D evelo p a n en vir o nm en ta l an aly sis t h at in clu des co m petit iv e, eco nom ic , p olit ic al, le g al, t e ch nolo gic al, a n d s o cio cu lt u ra l fo rc es. 0.0 0 % D id n ot s u bm it o r did n ot d eve lo p an e nvir o nm enta l analy sis th at in clu des co m petit iv e, eco nom ic, polit ical, le gal, te ch nolo gic al, and s o cio cu ltu ra l fo rc e s. 7 5.0 0 % P artia lly deve lo ped a n envir o nm enta l analy sis th at in clu des co m petit iv e, eco nom ic, polit ical, le gal, te ch nolo gic al, a nd so cio cu ltu ra l fo rc e s. 8 5.0 0 % S atis fa cto rily d eve lo ped a n envir o nm enta l analy sis th at in clu des co m petit iv e, eco nom ic, polit ical, le gal, te ch nolo gic al, and so cio cu ltu ra l fo rc e s. 1 00.0 0 % S atis fa cto rily d eve lo ped a n envir o nm enta l analy sis th at in clu des co m petit iv e, eco nom ic, polit ical, le gal, te ch nolo gic al, and so cio cu ltu ra l fo rc e s. D evelo p b oth a S W OT an aly sis a n d n eed s an aly sis f o r y o ur pro duct/s erv ic e. E ach an aly sis s h ould e xam in e t h re e str e n gth s, w eakn esses, o pportu nit ie s, a n d th re ats f o r y o ur co m pan y. 0 .0 0 % D id n ot s u bm it o r did n ot d eve lo p both a S W OT analy sis a nd needs a naly sis fo r th e pro duct/s e rv ic e.

D id n ot s u bm it o r in co m ple te ly exa m ined th re e str e ngth s, w eakn esse s, o pportu nitie s, a nd th re ats fo r th e c o m pany. 7 5.0 0 % P artia lly deve lo ped b oth a S W OT a naly sis a nd n eeds analy sis fo r th e pro duct/s e rv ic e.

P artia lly e xa m ined th re e s tr e ngth s, w eakn esse s, o pportu nitie s, a nd th re ats fo r th e co m pany. 8 5.0 0 % S atis fa cto rily d eve lo ped b oth a S W OT analy sis a nd needs a naly sis fo r th e pro duct/s e rv ic e.

S atis fa cto rily e xa m ined th re e str e ngth s, w eakn esse s, o pportu nitie s, a nd th re ats fo r th e c o m pany. 1 00.0 0 % T horo ughly deve lo ped b oth a S W OT analy sis a nd needs a naly sis fo r th e pro duct/s e rv ic e.

T horo ughly exa m ined th re e str e ngth s, w eakn esse s, o pportu nitie s, a nd th re ats fo r th e c o m pany. C it a tio ns a n d re fe re n ces/in fo rm atio n lit e ra cy/in te g ra tio n o f so urc es. 0.0 0 % L ack o f in -te xt cita tio ns a nd/o r la ck o f r e fe re nce se ctio n. S erio us erro rs in th e in te gra tio n o f so urc e s, s u ch a s in te ntio nal o r accid enta l pla gia ris m . 75.0 0 % In -te xt c ita tio ns and r e fe re nce s are p ro vid ed, b ut th ey a re o nly partia lly fo rm atte d co rre ctly . D oes not m eet th e re quire d n um ber of r e fe re nce s; so m e o r a ll re fe re nce s a re p oor-q ualit y ch oic es. S ourc e s are p artia lly inte gra te d u sin g eff e ctiv e te ch niq ues o f quotin g, para phra sin g, a nd su m mariz in g. 85.0 0 % M ost in -te xt cita tio ns a nd re fe re nce s a re p ro vid ed, a nd th ey a re g enera lly fo rm atte d co rre ctly . M eets n um ber o f re quire d re fe re nce s; a ll re fe re nce s a re h ig h-q ualit y ch oic es.

S ourc e s a re m ostly in te gra te d u sin g eff e ctiv e te ch niq ues o f quotin g, para phra sin g, and su m mariz in g. 100.0 0 % In -te xt c ita tio ns and r e fe re nce s are e rro r fr e e and c o nsis te ntly fo rm atte d co rre ctly .

E xce eds num ber o f re quire d re fe re nce s; a ll re fe re nce s a re h ig h-q ualit y ch oic es.

S ourc e s a re c o nsis te ntly in te gra te d u sin g eff e ctiv e te ch niq ues o f quotin g, para phra sin g, and su m mariz in g. W eig ht 25.0 0% W eig ht 25.0 0% W eig ht 10.0 0% 6/29/2020 MKT500009VA016-1206-001 https://blackboard.strayer .edu/webapps/rubric/do/course/manageRubrics?dispatch=view&context=course&rubricId=_878022_1&course_id=_278186_1 3/3 Levels o f A ch ie vem en t C rit e ria U naccep ta b le N eed s Im pro vem en t C om pete n t E xem pla ry C la rit y , w rit in g m ech an ic s, g ra m mar, a n d f o rm attin g. 0.0 0 % In fo rm atio n is c o nfu sin g to th e re ader a nd fa ils to in clu de re aso ns a nd evid ence th at lo gic ally s u pport id eas. S erio us and p ers is te nt erro rs in g ra m mar, s p ellin g, punctu atio n, o r fo rm attin g. 75.0 0 % In fo rm atio n is p artia lly c le ar w ith m inim al re aso ns and e vid ence th at lo gic ally s u pport id eas. P artia lly fr e e o f e rro rs in g ra m mar, s p ellin g, punctu atio n, o r fo rm attin g. 85.0 0 % In fo rm atio n is m ostly c le ar a nd genera lly su pporte d w ith re aso ns a nd evid ence th at lo gic ally s u pport id eas. M ostly fr e e o f e rro rs in g ra m mar, s p ellin g, punctu atio n, o r fo rm attin g. 100.0 0 % In fo rm atio n is p ro vid ed in a c le ar, c o here nt, a nd c o nsis te nt m anner w ith re aso ns a nd evid ence th at lo gic ally s u pport id eas. E rro rfr e e or a lm ost e rro r- fr e e g ra m mar, s p ellin g, punctu atio n, o r fo rm attin g. P rin tP rin t C lo se W in dowC lo se W in dow W eig ht 10.0 0% V ie w A sso cia te d Ite m s