1) Review the instructor's feedback provided to you in Assignments 1-8.2) Edit and update Assignments 1-8 using the feedback provided to you by the instructor.3) Using a Word document, set up the writ
What is the business?
I have decided to go with the Harley Davidson USA, business.
Explain why you selected this business.
I chose this business because my father, my brother, my uncle, and my husband are all di hard Harley Davidson fans. They would never purchase another bike. During my time in active duty military, I did take the course to get my motorcycle license however, after having children I have not ridden a bike nor purchased one for myself. I do find driving/riding motorcycles very relaxing. I don’t enjoy running but I would compare it to running for those who run to clear their minds. I hope to get back on a bike as the driver once my kids get older.
A brief history of this business.
Harley Davidson, an American motorcycle manufacturer founded by four young men in 1903 out of a small shed in Milwaukee, Wisconsin. In 1906, Harley and the Davidson brothers built their first factory on Chestnut Street (later Juneau Avenue), which is the current location of the Harley-Davidson's corporate headquarters. The first Juneau Avenue plant was a 40 ft × 60 ft (12 m × 18 m) single-story wooden structure. That year the Harley Davidson company produced 50 motorcycles. Together the young men’s modernization and imagination for what was possible on two wheels sparked a transportation revolution and a motorcycle culture that would make Harley-Davidson one of the most recognized and revered brands in the world. It was one of two major American motorcycle manufacturers to survive the Great Depression, along with Indian. The Harley Davidson brand has survived numerous ownership arrangements, subsidiary arrangements, periods of poor economic health and product quality, in addition to intense global competition. It is now one of the world's largest motorcycle manufacturers and an iconic brand widely known for its devoted followers.
Identify and describe the main products (good and/or services).
Harley-Davidson is known for customizing and making chopper motorcycles very popular. The company traditionally marketed heavyweight, air-cooled cruiser motorcycles with engine displacements greater than 700 cc, since then it has broadened its offerings to include more contemporary VRSC (2002) and middle-weight Street (2015) motorcycles. Custom Vehicle Operations (CVO) is a team within Harley-Davidson that produces limited-edition customizations of Harley's stock models. Every year since 1999, the team has selected two to five of the company's base models and added higher-displacement engines, performance upgrades, special-edition paint jobs, more chromed or accented components, audio system upgrades, and electronic accessories to create high-dollar, premium-quality customizations for the factory custom market.
Harley-Davidson manufactures its motorcycles at factories in York, Pennsylvania; Milwaukee, Wisconsin; Kansas City, Missouri (closing); Manaus, Brazil; and Bawal, India. The company markets its products worldwide, and also licenses and markets merchandise under the Harley-Davidson brand, among them apparel, home decor and ornaments, accessories, toys, scale figures of its motorcycles, and video games based on its motorcycle line and the community.
Identify the type of ownership. Note: Publicly traded companies are going to be corporations.
Harley-Davidson established the Harley Owners Group (HOG) in 1983 to build on the loyalty of Harley-Davidson enthusiasts as a means to promote a lifestyle alongside its products. The HOG also opened new revenue streams for the company, with the production of tie-in merchandise offered to club members, numbering more than one million.
CEO: Matthew Levatich (May 1, 2015–)
Parent organizations: Harley Davidson Motor Co Group LLC, Harley-Davidson Motor Company Group, Inc
Subsidiaries: Harley Davidson Financial Services Inc, & more
References
(n.d.). Retrieved May 30, 2020, from https://www.google.com/search?sa=X&rlz=1C1DVJR_enUS789US789&q=harley-davidson+subsidiaries&stick=H4sIAAAAAAAAAOPgE-LQz9U3MM6rNNLSzCi30k_Oz8lJTS7JzM_Tzy9KT8zLrEoEcYqtikuTijNTMhOLMlOLF7HKZCQW5aRW6qYklmWmFOfnKSBLAwB7XAhiVgAAAA&ved=2ahUKEwiKo-TN8tvpAhVyl3IEHby3AuoQ44YBKAIwH3oECBIQBA&biw=1666&bih=989
About Harley-Davidson: Harley-Davidson USA. (n.d.). Retrieved May 29, 2020, from https://www.harley-davidson.com/us/en/about-us/company.html
Harley-Davidson. (2020, May 27). Retrieved May 29, 2020, from https://en.wikipedia.org/wiki/Harley-Davidson
