1. Choose a business you would like to form. 2. What is the business and in what industry? 3. What legal structure of business will you choose and why? 4. Research your industry and find common ratios

A good business must be anchored business opportunity or the market niche that ought to be filled. Considering all the facets that should be considered in developing a business, I decided to start a business in the clothing business that is under the fashion industry. The business objective is to bring modern product to the fashion market, products that will satisfy the needs of the consumer and also bring change to the environment. The fashion brand targets is the female gender with objective to make comfortable apparels. The brand goals is to ensure that women and girls could be comfortable in while carrying out their daily errands. The fashion brand will have clothing style customized to fit indoor and outdoor needs. The business will be focus on using sustainable methods of production using raw materials that create a safe and eco-friendly environment. The products from the company will also be available to consumer at affordable prices and be tailor made to meet the needs of each consumer group segment.

First, the name of the brand is CloSustain which is the integration of the two terms-clothing and sustainability. The name of the brand paints a picture of the motivation of the business is the protection and conservation of the environment. The business idea offers to bring the positive impact to help the environment of the planet, also thinking of our brand, our customers are not only wearing the brand but also helping the environment of the worldwide, which we are needing the most in this hard that we are going through. Fashion sustainability has growth with consumers being more environmentally conscious, consumers after all the changing in the global environment has been more ethical shoppers which makes big brands to think about sustainability and take actions in the fashion industry in favor of eco-friendly alternatives of productions (Kateman, 2019).

My business will be an independent online small business owned by me as a sole proprietorship, I want to have a complete control of the business and make my own decisions. Initially I want to test my idea first and see how it going during the process to became successful business, as I mention sustainability consumers are growing in the market, but the price of the sustainability clothing is still expensive, with my business idea I want to bring the difference and take my own risk to make it less expensive in the market. In fact, I can make my own decisions without consulting anyone else.

References

Kateman, B. (2019, August 3). Ethical Fashion is on the rise. Retrieved from https://techcrunch.com/2019/08/03/ethical-fashion-is-on-the-rise/