Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which

1. Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).

2. Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).

3. What types of advertising objectives would you recommend (see table entitled ‘Possible Advertising Objectives” in Chapter 15)? 

4. How could a cloud based CRM tool help this company/organization?

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Figure in Chapter 14 below

Integrated Marketing Communications

Possible Advertising Objectives

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MKTG 210 / E-Text is the book with the required reading Chapter 14, 15

remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source.  Use quotes for direct material taken and cite even if paraphrasing. )