Company is Netflix. No Plagiarism. due in 24 hours. around 3 pages. I attached my previous two weeks work.Assignment Content Now that you’ve identified the organization’s SWOT, you need to determine t

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Company is Netflix. No Plagiarism. due in 24 hours. around 3 pages. I attached my previous two weeks work.Assignment Content Now that you’ve identified the organization’s SWOT, you need to determine t 1

Wk 2 – Apply: SWOT Analysis

Selected Organization: Netflix

Complete a SWOT analysis from a global perspective, if applicable.

Strengths

Weaknesses

  • Offer low-cost products that allow all users with the internet to access services.

  • They are always changing to fit in the modern world of technological advancements.

  • The company's services can be ensured on all devices, for instance, laptops and smartphones.

  • No special requirements needed customers to access the company website.

  • Brand awareness in most locations globally.

  • With the new 4K UHD technology, there are problems with a viewing of videos.

  • Other global companies in the industry that have a relatively low cost.

  • Imitable business model

  • Dependence on content producers

  • Internet service providers dependence

Opportunities

Threats

  • The innovation of original movies and series.

  • Expanding offerings and making deals with network providers to ensure more users in the company.

  • The threat of new entrants in the market that also offers a relatively low cost.

  • The threat of new entrants in the market that also offers a relatively low cost.

  • Cybercrime

  • Content piracy

Analysis

Netflix is a public listed organization that offers video streaming services and gaming console online. The online platform has replaced the olden movie rental business with the advancements in technology. Besides, the organization is also involved in developing new content to meet customers' needs and compliment the business. The company has been able to grow into an international company where customers have different plans through their subscription plans.

The company awareness has ensured many users for the organization. The organization has become popular among people and attained the organization over 100 million users and subscribers from 180 different countries (GUPTA, S. & NANDA, N., 2019). The company has been able to create trust with the users and thus earned them customer loyalty, resulting in its growth.

The expansion of businesses comes with an incremental cost to support content development. The Netflix organization has ensured its competitive edge due to content originality but also needs more cost in producing and securing the content. With increased competition for original content development, Netflix used the large customer base as leverage to ensure securing studio executives. This comes along with costs used by the organization, for instance, the organization stated that it expected free cash flow of up to $2.5 billion as it continues to borrow money to venture into TV and movie commissioning. The content rights of originals continue to become more expensive as the subscribers in the organization also increase. To ensure that the consumers are interested, Netflix needs to create more movies to support their growth and productivity.

Netflix organization has opportunities, for instance, product mix expansion. For example, the organization can develop new types of entertainment that could be accessed using smartphones (Bannick, M. S.,& Flaxman, A. D., 2019). Besides, venturing into new markets is another way of expanding the business. The organization could venture into foreign markets, such as China, where it is not currently situated.

The internal factors of the Netflix organization indicate that the company is capable of growing despite the weaknesses it has. The organization's weaknesses set a barrier to attaining global success by the business since other organizations can copy the streaming model utilized by Netflix. The competitive advantage of the organization still ensures the growth of the business, even with the challenges faced by the organization.

Netflix's strategic management seeks to provide new solutions to ensure higher performance levels by the organization despite the competition and other threats faced by the organization. The company is determined to exploit all the growth opportunities it has in the current world of rapid advancements in technology to ensure more users in the organization.


References

Bannick, M. S.,& Flaxman, A. D. (2019). Ensemble modeling in descriptive epidemiology: the burden of disease estimation. International Journal of Epidemiology.

GUPTA, S. & NANDA, N. (2019). CONSUMER MEGATRENDS: RESHAPING THE INDIAN MARKETPLACE. Journal of Critical Reviews, 6(6), 103-114.

Citations

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