Assignment Content This week you will consider supporting Great Day Fitness Tracking in the age of big data and the capabilities and potential benefits of using business intelligence. Consider the ov

Running Head: CRM, SCM, AND TPS 0

CRM, SCM, AND TPS

Michael Murdock

CIS/568: Information Systems Concepts

Ezam Mohammed

07/27/20

Introduction

Information technology has played a crucial role in today's business activities. Many businesses today usually have a lot of data that are needed to be stored most securely and confidentially and can easily be accessed since it is readily available. When data are effectively managed then that can always be considered as key organization drivers, the option which a business has of ensuring data security without having unnecessary duplication of data, data redundancy, enabling data backups and consistency with ease of replication has allowed the workflow of many organization to run smoothly on their day to day process of work.

Information systems have allowed many businesses to find a way of handling the internal and external processes that an organization can count daily. By doing so, it can assist the management in making the most appropriate decision that will positively affect the future of the organization. Employees, as well as employers, are also in a position to communicate effectively with the developed information systems that the business is using, the systems put in place in the working process are efficient since the documents which have been stored in different folders are accessed and shared by the employees without them moving physically to get them (Heinrich et al., 2017).

In this paper, we will discuss how Karen, who has minimal experience in information technology systems, can benefit from using the following Informational technology systems in her business. They include; Customer Relationship Management System, Transaction Processing Systems, and Supply Chain Management System, and any other information systems functional areas which can be able to assist her business as a whole which is a Great Day Fitness Tracking.

Customer Relationship Management System (CRM)

For Karen to develop a fitness tracking which very useful, especially in terms of customer relations, a Customer Relationship Management System must always be prepared and incorporated in the work setting. The system will be able to bring a different kind of strategies where the data of customers will be managed and analyzed, so that Karen may be able to find the most appropriate way to practice customer retention, ensure the sales growth are driven forward, and also come up with the best implementation strategy where a system will be personally designed to specifically fit the needs of the client especially in terms of her fitness tracking.

The CRM system will be able to retrieve all forms of data across all platforms so that Karen can keep track of the performance and productivity of the user, after that the information obtained can be used in the problems which affect the client on a personal level. This will her develop a fitness program whose aim will be to ensure the client gets maximum benefit from the program which she would have put in place to assist her client. There normally two types of Customer Relationship Management Systems they include; on the premise CRM system where servers are physically stored inside the premises and the other one is a cloud-based CRM system where the storing of all information are done in the clouds (Sigala, 2018).

If Karen decides to use the on the premise CRM system, then she will be required to purchase the licenses from a business or person who offers cloud services but will also be required to pay an annual cost. Her Great Day Fitness will be in charge of any upgrade that will be needed during that working process. On the other hand, if she opts to use the CRM of a cloud-based, she will be expected to know that the data she will accessing or using will be stored in the virtual server of another company that is off the premise and that she will not have to worry herself of things like maintenance, installation, and service cost. Data security may come up to be a significant concern since the Great Day Fitness will not be in control of the maintenance and data storage. Since the owner of the business does not have more extensive knowledge of information systems, I would recommend that she uses the cloud-based CRM system, which will be more cost-effective, especially to her business.

Supply Chain Management System (SCM)

The SCM has always been in existence for a long time and most used by the retail businesses during their supply chain processes. It usually involves an extensive network of companies, individuals, and technology that are simultaneously connected to ensure advancement in the sales of services and products. An efficient SCM can oversee the company's product lifecycle from where it's purchased from the suppliers, then delivered so that it can be sold and until it reaches the consumer's hands.

An active Supply Chain Management System will be able to decrease the overall cost used by the business hence enabling it to have an increment in the amount of revenue the company acquires. SCM system can benefit Great Day Fitness by ensuring there are analysis and collection of data that will, in turn, be used in estimating and calculating the progress of the customer especially when it comes to their purchase behaviors in things like health product and any other services which the SCM can be able to provide in the future (Giannaki et al., 2019). Karen will be able to practice a just-in-time kind of inventory system where products that are needed will be the once that will be available, therefore reduction of cost, waste, or unnecessary space that would have otherwise been taken by surplus inventory supply.

Transactional Processing System (TPS)

To enable Karen to put up a proper Great Day Fitness Tracking as a consultant I would develop and assist her in implementing a business processing system that will retrieve, modify, and collect the data transactions of the Great Day Fitness Tracking which is a Transactional Processing System. Its aspects include execution, performance measure, reliability, and consistency. Since most of the time, the business will be gathering information from devices of fitness tracking, mobile, and computer devices, it will be crucial for the TPS to implement a processing system that is batch or real-time (Bertaqwa et al., 2020).

In batch processing, the requests are executed at one time without the involvement of the users. This type of information is usually got overtime and then processed at a later date. When the data is obtained on a real-time basis, the results are generally readily and immediately available but not as cost-effective as when using batch processing. Therefore I would recommend Great Day Fitness should use the batch system of processing since it is economical. Backup systems should be implemented most accurately, and if there is a system failure, a recovery process should have been put in place in advance.

Conclusion

Through the implementation of proper technology, Great Day Fitness will benefit immensely, especially if it incorporates the three systems I have highlighted in their working process. The business will be able to have a competitive edge over its competitors since it has adopted the use of modern technology in its working process, the data that Karen will be able to collect from the systems will assist her in developing the most appropriate plans for her clients in terms of fitness program development hence resulting to better services as well as outcomes.

References

Bertaqwa, A. G., Saptawati, G. P., & Widagdo, T. E. (2020). Development of a Generic Transaction Processing System Based on Business Process Metadata. Jurnal Sistem Informasi, 16(1), 1-15.

Giannakis, M., Spanaki, K., & Dubey, R. (2019). A cloud-based supply chain management system: effects on supply chain responsiveness. Journal of Enterprise Information Management.

Heinrich, R., Merkle, P., Henss, J., & Paech, B. (2017). Integrating business process simulation and information system simulation for performance prediction. Software & System Modelling, 16(1), 257-277.

Sigala, M. (2018). Implementing social customer relationship management. International Journal of Contemporary Hospitality Management