This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service- MY PRODUCT IS A BULLETPROOF VEST.
Running head: PRINCIPLES OF MARKETING MODULE 3 CASE 0
Trident University International
Student Name
Principles of Marketing Module 3 Case
MKT301: Principles of Marketing
Professor’s Name
Date of Submission
Principles of Marketing Module 3 Case
This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.
Communications Channel 1: Digital Marketing
This is the creative week! You will use what you have learned in the last two modules to create an Integrated Marketing Communications Plan for your product/service. In business world, materials like this are presented clients or upper management; be persuasive in your recommendations.
You will report on three communication channels:
Digital Marketing (REQUIRED)
Select two of the following:
Broadcast Advertising (TV, radio)
Print Advertising
Outdoor/Out-of-Home Advertising
Sales Promotion
Direct Marketing (traditional)
Public Relations
Personal Selling
Communications Channel 1: Digital Marketing. Why was it chosen? Explain how it is a good fit for your target market. Advantages/drawbacks (research required)
Detail the media plan: What types of digital marketing will be used? Why.
Communications Channel 2
Communications Channel 2. Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why.
Communications Channel 3
Communications Channel 2. Why was it chosen? Explain how it is a good fit for your target market.
Advantages/drawbacks (research required)
Detail the media plan: What aspects of the marketing communications channel will be used? Why.
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
References
This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
