You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy. Campaign Theme Describe a campaign theme that can be applied to

Running head: PRINCIPLES OF MARKETING MODULE 3 SLP 0

Trident University International

Student Name

Principles of Marketing Module 3 SLP

MKT301: Principles of Marketing

Professor’s Name

Date of Submission

Principles of Marketing Module 3 SLP

This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.

Campaign Theme

Professional Application: You are continuing to work with the same product or service you have been using throughout class and you’ll develop a creative strategy.

Describe a campaign theme that can be applied to your product or service. Provide rationale for the theme based on decisions made in earlier assignments. This section of the paper should be ½ page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ad 1

Traditional Media Ad 1 (based on the choices made in this week’s case). Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Traditional Media Ad 2

Traditional Media Ad 2(based on the choices made in this week’s case). Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following.

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be 1 page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Electronic Media

Electronic Media (based on the choices made in this week’s case). Develop the “creative” for one electronic media campaign. Describe the following:

Headline/Tag Line for ad. This must be original and written by you.

At least one paragraph of copy to the used in ad. This must be original and written by you.

Examples of visual or multimedia elements that you would like to see in the chosen ad. You do not have to create graphics; you can link to examples used by other companies. This section of the paper should be ½ page in length. If you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

Conclusion

This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.

Larger Publication Title. Retrieved from https://urladdress

Example:

Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved

from https://www.nativeweb.org/pages/legal/shiva.html

APA end reference for a website – with no author:

Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from

https://www.website-name/ABCDEFG-12345

Example:

Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from

https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/