Case Study Analysis Mr. Dan Cathy, CEO of Chick-fil-A, and his executive team are aware of your skills in strategic analysis. They are asking you to help them assess the situation and to recommend a c
Template on External Assessment
One sentence summary of key components
Name of the Focal industry or strategic group in the industry:
Major competitors in the focal strategic group:
Who are the suppliers (description, with an example if possible):
Who are the buyers (description, with an example if possible):
Examples of the substitutes (if any):
Evaluation of the Five Forces
| Five Forces | High/Moderate/Low | Supporting Bullet Points |
| Intensity of rivalry | ||
| Bargaining power of suppliers | ||
| Bargaining power of buyers | ||
| Threat of new entrants | ||
| Threat of substitutes |
Macro PEST Factors that affect industry profitability (bullet points only)
Political:
Economic:
Social and demographic:
Technological:
