I am looking for help with my final project . I have attached a the 1. INSTRUCTIONS 2. THE PREVIOUS 1 & 2 MILESTONES THAT I HAVE DONE 3. THE FEEDBACK FROM THE PREVIOUS MILESTONE . Below is the

Feedback for 5-1 Final Project I Milestone Two: Capital Structure and Valuation

In Section III (A): Capital Structure Overall: Good job generally introducing Capital Structures and the various ways to fund the company. Companies fund a business through equity, debt, or combinations thereof. Mangers must manage the optimal percentage of each.

In Section III (B): Capital Structure: Dividend Policy:  You provided general discussion here regarding the company’s dividend policy but did not identify the dividend amounts or ratios. Investors will often ask if a company pays a dividend, and if not, why not? Dividends return profits and capital back to the shareholders. Alternative use for capital in addition to the payout of dividends, is to use retained capital for growth of the company, pay down debt and/or repurchase shares through a buy-back program thus enhancing corporate values.  

In Section III (C):  Capital Structure Relationship: You provided a general analysis in this section. The relationship between capital structure, cost and risk is important as every company has their own capital structure. The relationship between capital structure, cost and risk is important and management needs to be mindful of the relationship on a continual basis. Please make sure to fully fill out the Cost of Capital section and the estimated % of return required by Investors.

In Section III (D): Capital Structure Maximize Value:  It is essential that the company strive to maximize shareholder value which is the primary duty of management. This is starting to change as companies are now embracing a more community focus along with the shareholders.

In Section IV (A): Valuation Current Value:  While you identified a value for the company, you need to identify the company itself. This information can be sourced on many financial resources, and you can compute valuation by multiplying the stock price by the outstanding shares of stock.

In Section IV (B); Valuation Current Assumptions: I did see discussion in this section on the “reasonable” valuation assumptions as required but it was very short. The assumptions going forward given this very unique times, will nearly be impossible. What is your company’s guidance?  We see the vast majority of companies already pulling the forward estimates.  However, I thought you did a good job in this section and provided the “reasonable” valuation assumptions as required. In the Last Section, IV(C): Valuation Current Estimates: You did provide discussion of the current estimate of your company’s value. In addition to the ratios you identified, what and why should management consider EVA, NPV, IRR and MIRR? I noted the required citations supportive of your work. Please make sure to review the attached grading rubric for details.  Thanks, Brian

(Note) The millstone was submitted late, and the mandatory 10% SNHU late penalty has been applied to the final grad

I(A). Describe the Market to which your corporation belongs, identifying the products or services your corporation sells, and the share of the market it has. Good job in this section discussing a summary of the products and markets for Apple. What is the market share of Apple vs. their competitors?   

I(B). Describe the Customer Base of your corporation and the top competitors for this customer base. Be sure to consider what motivates the customers and the challenges the organization faces in retaining the customer base.  Good job in this in generally identifying the base of customers which should include both personal, educational and corporate customers, (Apple customers tend to be one of the most loyal customers of all brands worldwide!). Apple must be aware and respond to what motivates the customer base to Apple. Good job regarding the company challenges. 

I(C). Describe the key inputs and sources of those Inputs used to create the products or services as well as the key. What are the Resources for corporate operation (such as staff, facilities, technologies, etc.) and the extent to which attaining all these resources presents a challenge to the organization? This section should be expanded to include the key inputs which include its employees, researchers and developers, etc.  Also, what production facilities, supply chains and number of stores do they have? These will be the key inputs for Apple which can also include product design, innovation and proprietary Apple technology like Siri. What challenges exist for the company and managers in obtaining these resources?  Customers, investors, competitors, and the personal of the company will demand innovations which in turn drive new products, services and technologies of Apple, Samsung and others. Management must identify and manage the key challenges for the company. Are there any areas for concern?  Who are the top competitors?   Are political pressures and tariffs causing any concerns for Apple?

I(D). Analyze key Market Trends and issues within the industry for potential risks to the organization.  Good job describing the trends for Apple and their product lines.  Apple must keep up with the trends established by their competition and the trends the markets demand. What is the new demand for technology looking like?  How is Apple building out their product lines?

II. Financial History: The next section of your report should focus on the financial history and capital structure of your Organization.

II(A). Quantitatively analyze three years of the corporation’s finances using the provided Excel template. Submit the excel template with your report and may embed pieces of the Excel template into your report to show key financial highlights for the following section. Please note that, for this assignment, you only need to complete the “Financial History” tab in the spreadsheet. You provided the 3 years of corporate finances within the Excel as required.

II(B). Summarize the Financial Highlights you determined from the analysis in the Excel template, explaining the significance of the key ratios for the overall financial health of the organization. Good job in this section discussing key financials for Apple. You identified a few key financials for Apple. Managers must look to the Income Statement, Cash Flow and Balance Sheet for key ratios that help drive and guide management in making financial decisions. We must be concerned with these ratios, the trends and whether the numbers are improving or declining. These ratios again guide management and investors about areas of the company’s strength and areas of concern.