Instructions The case studies below provide you with an opportunity to critically analyze events that are taking place in real-life businesses. This helps to develop your critical thinking and researc

ERP system help the company achieve operational excellence The use of ERP would help the company achieve operational excellence. ERP allows for the company to have access to real-time data and monitor revenue. The information provided would allow management to make quick business decisions and remain competitive. A Nasty Ending for Nasty Gal Nasty Gal went into business in 2006 as an eBay store. Sophia Amoruso (influencer) started the business when she was 22 years old. The brand was successful and sold more than $100 million dollars. The company had a major setback in 2013, when their yoga pants showed more than consumers wanted to show, and the company blamed it on the women’s bodies. Nasty Gal also could not keep up with its own growth. The company filed for bankruptcy in 2017. Social media as a marketing and social tool for Nasty Gal was beneficial and problematic Using social media was a good idea. Sophia Amoruso was an attractive influencer that could reach her consumer’s directly and quickly. But with pros there are cons. The founder became an asset and a liability. Once Nasty Gal grew, so did Amoruso’s fame. Employee’s publicly criticized Amoruso management style. In 2015, Amoruso steppeddownandremained anexecutive untilthecompany filedforbankruptcy (MatticeB (2017August 17) Management organizationand 1 1 1 1 1 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 2/9 Source Matches  (42) Amoruso stepped down and remained an executive until the company filed for bankruptcy (Mattice, B. (2017, August 17). Management, organization, and technological issues that contributed to the failure of Nasty Gal Nasty Gal growth became its demise. Amoruso was criticized for her management style, for being more concerned about her brand and lack of focus. The company spent a lot of money on marketing, a large store in Los Aneles and could not keep up with the demands of online orders. Quality suffered and consumers started to explore their competitors.

If I were hired as the new chief executive officer (CEO) of Nasty Gal, I would do things differently to avoid bankruptcy If I were hired as the new CEO for Nasty Gal, I would first close the Los Angeles store. I would contact the banks loans where the loans were taken and attempt to work out settlements. I would hire new personnel to improve employee relations. I would return to the basic and focus on quality, introduce new product and online sales. I would replace my IT department and have the website revamped. I would focus only on marketing online and I would make my social media presence limited. Can Cars Drive Themselves–And Should They? Driverless cars (autonomous cars) became available to consumers in 2019. But the idea of a driverless car started in 1925. Inventor Francis Houdina demonstrated a radio-controlled car that he drove through the streets of Manhattan without anyone at the steering wheel (Dormehl & Edelstein, 2019). Cars can drive themselves with assistance from a device called Lidar (Light Detection and Ranging). This device is a rotating laser that can be mounted to the hood and can determine the condition of the car while in motion. Tesla is using Autopilot and Traffic-Aware Cruise Control and Autosteer for their driverless cars. Benefits and disadvantages of automated automobiles. Ethical and social issues presented by automated automobiles. There are benefits and disadvantages of driverless cars. Some of the advantages are a reduction in accidents, comfort, transportation for the handicapped and seniors. But driverless cars are expensive, loss of employment for drivers (Uber), accidents can still occur due to a software error or someone can hack into the car and take control. These leads into the ethical and social issues presented. The car can be hacked, and it must make human decisions. 2 1 The owner is allowing the car to decide when it turns and if it safe too. There have already been accidents where the owner was killed because the car made the wrong decision, or the software failed. These accidents lead people to question, who was legal liable for the accident. Driverless cars are now in movies, online ads and books. The advancement as made an impact on our society. If I were the CEO of a major auto manufacturer, I would invest resources in the development and marketing of automated automobiles If I were the CEO of a major auto manufacturer, I would invest in automated vehicles. Driverless cars are the way of the future and I see the benefits for the disabled and seniors. For safety I would require sensors to be placed in the steering wheel and require the driver’s hands to remain on the steering wheel when the vehicle is in motion. A computer does not replace human based decisions. Anthem Benefits from More Business Intelligence Anthem provides health insurance. The company merged with WellPoint in 2004. WellPoint is owned by Blue Cross Blue Shield. WellPoint changed its name to Anthem in 2014. Anthem is the largest for- profit health care company within Blue Cross Blue Shield. The company has 40 million members and revenue of $104.21 billion dollars. Anthem has 63,900 employees and high turnover employees (Conditt, J. (2019, April 4).\ The problem with the old human resources (HR) system at Anthem The problem with the old human resource system at Anthem was the amount of data and did not have real-time data. The move resulted to business decisions being impacted. The new People Data Central (PDC) portal adopted by Anthem, does improves data analytics capabilities at Anthem The new People Data Central (PDC) replaced the old human resources to resolve the previous issues. PDC allowed easy access from any location. Employee data could be collected, and real-time information was always available. PDC portal help the HR department make better decisions The new PDC allowed the HR department to quickly access, correct and update Information. This provided opportunities for ethical and accurate decisions being made. The new PDC improved Anthem’s reputation. References Baum, D. (2017). Hybrid ERP Infrastructure. Retrieved June 03, 2020, from https://blogs.oracle.com/profit/hybrid-erp-infrastructure Bogomoletc, E. (2019). Carolyn Mae Kim, Social Media Campaigns: Strategies for Public Relations and Marketing. International Journal of Communication, P3012, 4 p. Conditt, J. (2019, April 4). 'Anthem' is proof that crunch can't save AAA games. Retrieved June 03, 2020, from https://www.engadget.com/2019-04-04- anthem-crunch-bioware-ea-game- development.html Dormehl, L., & Edelstein, S. (2019, February 4). 10 Major Milestones in the History of Self- Driving Cars. Retrieved June 3, 2020, from https://www.digitaltrends.com/cars/history- of-self-driving-cars-milestones/ Himmelreich, J. (2018, March 27). The everyday ethical challenges of self-driving cars. Retrieved June 3, 2020, from https://theconversation.com/the-everyday-ethical- challenges-of-self-driving-cars-92710 Laudon, K. C., & Laudon, J. P. (2020). Management information systems: managing the digital firm. Harlow, United Kingdom: Pearson Education. Lantz, T., Stephens, M., & Briscoe, M. (2016). Business Intelligence for the New Era. Hfm (Healthcare Financial Management), 70(1), P1-4. 4p. Mattice, B. (2017, August 17). Avoid This Ending: Inside Nasty Gal’s Massive Crash. Retrieved June 3, 2020, from https://www.shoemoney.com/2017/08/17/avoid-ending-inside-nasty- gals-massive-crash/ Meder, B., Fleischhut, N., Krumnau, N., & Waldmann, M. R. (2018). How Should Autonomous Cars Drive? A Preference for Defaults in Moral Judgments Under Risk and Uncertainty. Risk Analysis, 39(2), 295-314. doi:10.1111/risa.13178 1 3 1 4 1 1 1 1 1 1 1 1 1 1 1 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 3/9 Student paper 93 % Student paper 100 % Student paper 99 % Student paper 88 % Student paper 74 % Student paper 97 % Student paper 100 % 1 Student paper UNIT VI CASE STUDIES 8 Unit VI Case Studies Original source Unit VI Case Studies Unit VI Case Studies 1 Student paper Columbia Southern University Soma Bay Prospers with ERP in the Cloud Soma Bay is a real estate and hotel-based company. The headquarter is in Hurghada, Egypt. The company has more than 2,000 employee’s and revenue of more than $700 million dollars. Original source Columbia Southern University Soma Bay Prospers with ERP in the Cloud Soma Bay is a real estate and hotel-based company The headquarter is in Hurghada, Egypt The company has more than 2,000 employee’s and revenue of more than $700 million dollars 1 Student paper After suffering loss of revenue and operations abilities, Soma Bay was the first company in Egypt to move its JD Edwards software to Oracle Cloud. The problem that Soma Bay encountered Soma Bay made a mistake when they failed to monitor the cost of operations in relations to revenue. That limited their operating abilities. Original source After suffering loss of revenue and operations abilities, Soma Bay was the first company in Egypt to move its JD Edwards software to Oracle Cloud The problem that Soma Bay encountered Soma Bay made a mistake when they failed to monitor the cost of operations in relations That limited their operating abilities 1 Student paper A company needs to have a business model and a budget. Also, operating during a political charged environment, resulting in the removal of President Hosni Mubarak did not help. This impacted Egypt’s economy. Original source A company needs to have a business model and Also, operating during a political charged environment, resulting in the removal of This impacted Egypt’s economy 1 Student paper Also, the company had to manually operate the information in excel and did not have real-time data (Baum, D. Original source Also, the company had to manually operate the information in excel and did 1 Student paper Enterprise resource planning (ERP) system needed to solve the problem For a company to remain competitive they must have access to real-time data. The information made available allows management to make quick decisions.

Enterprise Resource Planning (ERP) provides the data needed and allows revenue to be monitored. Original source Enterprise resource planning (ERP) system needed to solve the problem For a company to remain competitive they must have access to real-time data information made available allows management to make quick decisions Planning (ERP) provides the data needed and allows revenue to be monitored 1 Student paper Challenges that this ERP system poses ERP is useful but requires training. Original source Challenges that this ERP system poses ERP is useful but requires training 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 4/9 Student paper 94 % Student paper 100 % Student paper 100 % Student paper 92 % Student paper 94 % Student paper 93 % 1 Student paper If employees are not trained effectively, ERP is not effective. Also, ERP requires expensive maintenance. ERP system help the company achieve operational excellence The use of ERP would help the company achieve operational excellence. Original source trained effectively, ERP is not effective Also, ERP requires expensive maintenance ERP system help the company achieve operational excellence The use of ERP would help the company achieve operational excellence 1 Student paper ERP allows for the company to have access to real-time data and monitor revenue. The information provided would allow management to make quick business decisions and remain competitive. A Nasty Ending for Nasty Gal Nasty Gal went into business in 2006 as an eBay store. Original source ERP allows for the company to have access to real-time data and monitor revenue The information provided would allow management to make quick business decisions and remain competitive A Nasty Ending for Nasty Gal Nasty Gal went into business in 2006 as an eBay store 1 Student paper Sophia Amoruso (influencer) started the business when she was 22 years old. The brand was successful and sold more than $100 million dollars. The company had a major setback in 2013, when their yoga pants showed more than consumers wanted to show, and the company blamed it on the women’s bodies. Nasty Gal also could not keep up with its own growth. Original source Sophia Amoruso (influencer) started the business when she was 22 years old The brand was successful and sold more than $100 million dollars The company had a major setback in 2013, when their yoga pants showed more than consumers wanted to show, and the company blamed it on the women’s bodies Nasty Gal also could not keep up with its own growth 1 Student paper The company filed for bankruptcy in 2017. Social media as a marketing and social tool for Nasty Gal was beneficial and problematic Using social media was a good idea. Sophia Amoruso was an attractive influencer that could reach her consumer’s directly and quickly. Original source The company filed for bankruptcy in 2017 Social media as a marketing and social tool for Nasty Gal was beneficial and problematic Using social media was a good idea Sophia Amoruso was an attractive influencer that 1 Student paper But with pros there are cons. The founder became an asset and a liability.

Once Nasty Gal grew, so did Amoruso’s fame. Employee’s publicly criticized Amoruso management style. Original source But with pros there are cons became an asset and a liability Once Nasty Gal grew, so did Amoruso’s fame publicly criticized Amoruso management style 1 Student paper In 2015, Amoruso stepped down and remained an executive until the company filed for bankruptcy (Mattice, B. (2017, August 17). Management, organization, and technological issues that contributed to the failure of Nasty Gal Nasty Gal growth became its demise. Original source an executive until the company filed for bankruptcy (Mattice, B (2017, August 17) Management, organization, and technological issues that contributed to the failure of Nasty Gal Nasty Gal growth became its demise 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 5/9 Student paper 86 % Student paper 84 % Student paper 93 % Student paper 74 % Student paper 91 % Student paper 95 % 1 Student paper Amoruso was criticized for her management style, for being more concerned about her brand and lack of focus. The company spent a lot of money on marketing, a large store in Los Aneles and could not keep up with the demands of online orders. Quality suffered and consumers started to explore their competitors. If I were hired as the new chief executive officer (CEO) of Nasty Gal, I would do things differently to avoid bankruptcy Original source for being more concerned about her brand and lack of focus on marketing, a large store in Los Aneles and could not keep up with the demands of online Quality suffered and consumers started to explore their competitors If I were hired as the new chief executive officer (CEO) of Nasty Gal, I would do things 1 Student paper If I were hired as the new CEO for Nasty Gal, I would first close the Los Angeles store. I would contact the banks loans where the loans were taken and attempt to work out settlements. I would hire new personnel to improve employee relations. I would return to the basic and focus on quality, introduce new product and online sales. Original source If I were hired as the new CEO for Nasty Gal, I would first close the Los Angeles store would contact the banks loans were taken from and attempt to work out settlements new personnel to improve employee relations I would return to the basic and focus on quality, 1 Student paper I would replace my IT department and have the website revamped. I would focus only on marketing online and I would make my social media presence limited. Can Cars Drive Themselves–And Should They? Driverless cars (autonomous cars) became available to consumers in 2019. Original source I would replace my IT department and have the I would focus only on marketing online and I would make my social media Can Cars Drive Themselves–And Should They Driverless cars (autonomous cars) became available to consumers in 2019 1 Student paper But the idea of a driverless car started in 1925. Inventor Francis Houdina demonstrated a radio-controlled car that he drove through the streets of Manhattan without anyone at the steering wheel (Dormehl & Edelstein, 2019). Cars can drive themselves with assistance from a device called Lidar (Light Detection and Ranging). This device is a rotating laser that can be mounted to the hood and can determine the condition of the car while in motion. Original source of a driverless car started in 1925 that he drove through the streets of Manhattan without anyone at the steering wheel (Dormehl, Cars can drive themselves with assistance from a device This device is a rotating laser that can be mounted to 1 Student paper Tesla is using Autopilot and Traffic-Aware Cruise Control and Autosteer for their driverless cars. Benefits and disadvantages of automated automobiles. Original source Traffic-Aware Cruise Control and Autosteer for their driverless cars Benefits and disadvantages of automated automobiles 2 Student paper Ethical and social issues presented by automated automobiles. Original source some ethical and social issues presented by automated automobiles 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 6/9 Student paper 82 % Student paper 83 % Student paper 86 % Student paper 100 % Student paper 90 % Student paper 93 % 1 Student paper There are benefits and disadvantages of driverless cars. Some of the advantages are a reduction in accidents, comfort, transportation for the handicapped and seniors. But driverless cars are expensive, loss of employment for drivers (Uber), accidents can still occur due to a software error or someone can hack into the car and take control. These leads into the ethical and social issues presented. Original source There are benefits and disadvantages of driverless cars reduction in accidents, comfort, transportation for the handicapped and seniors cars are expensive, loss of employment for drivers (Uber), accidents can still occur due to a Ethical and social issues presented by 1 Student paper The car can be hacked, and it must make human decisions. The owner is allowing the car to decide when it turns and if it safe too. There have already been accidents where the owner was killed because the car made the wrong decision, or the software failed. These accidents lead people to question, who was legal liable for the accident. Original source The car can be hacked, and it must make human decisions to decide when it turns and if it safe too killed because the car made the wrong decision, or the software failed people to question, who was legal liable for the accident 1 Student paper Driverless cars are now in movies, online ads and books. The advancement as made an impact on our society. Original source Driverless cars are now in movies, the advancement as made an impact on our society 3 Student paper If I were the CEO of a major auto manufacturer, I would invest resources in the development and marketing of automated automobiles Original source If I were the CEO of a major auto manufacturer, I would invest resources in the development and marketing of automated automobiles 1 Student paper If I were the CEO of a major auto manufacturer, I would invest in automated vehicles. Driverless cars are the way of the future and I see the benefits for the disabled and seniors. For safety I would require sensors to be placed in the steering wheel and require the driver’s hands to remain on the steering wheel when the vehicle is in motion. A computer does not replace human based decisions. Original source If I were the CEO of a major auto manufacturer, I would invest in automated vehicles Driverless cars are the way of the future and I see the benefits for the disabled and seniors safety I would require sensors to be placed in the steering wheel and require the driver’s hands to A computer does not replace human 1 Student paper Anthem Benefits from More Business Intelligence Anthem provides health insurance. The company merged with WellPoint in 2004. WellPoint is owned by Blue Cross Blue Shield. WellPoint changed its name to Anthem in 2014. Original source Anthem Benefits from More Business Intelligence The company merged with WellPoint in 2004 WellPoint is owned by Blue Cross Blue Shield WellPoint changed its name to Anthem in 2014 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 7/9 Student paper 89 % Student paper 73 % Student paper 91 % Student paper 90 % Student paper 100 % Student paper 100 % 1 Student paper Anthem is the largest for-profit health care company within Blue Cross Blue Shield. The company has 40 million members and revenue of $104.21 billion dollars. Anthem has 63,900 employees and high turnover employees (Conditt, J.

(2019, April 4).\ The problem with the old human resources (HR) system at Anthem Original source Anthem is the largest for-profit health care company within Blue Cross Blue Shield company has 40 million members and revenue of $104.21 billion dollars employees and a high turnover employees (Conditt, J The problem with the old human resources (HR) system at Anthem 1 Student paper The problem with the old human resource system at Anthem was the amount of data and did not have real- time data. The move resulted to business decisions being impacted. Original source The problem with the old human resource system at Anthem was the amount of data Resulting in business decisions being impacted 4 Student paper The new People Data Central (PDC) portal adopted by Anthem, does improves data analytics capabilities at Anthem Original source What does the new People Data Central (PDC) portal adopted by Anthem do, and how it improves data analytics capabilities at Anthem 1 Student paper The new People Data Central (PDC) replaced the old human resources to resolve the previous issues. PDC allowed easy access from any location. Employee data could be collected, and real-time information was always available. PDC portal help the HR department make better decisions Original source The new People Data Central (PDC) replaced the old human resources to resolve the PDC allowed easy access from any location and real-time information was always available PDC portal help the HR department make better decisions 1 Student paper The new PDC allowed the HR department to quickly access, correct and update Information. This provided opportunities for ethical and accurate decisions being made. The new PDC improved Anthem’s reputation. Original source The new PDC allowed the HR department to quickly access, correct and update information This provided opportunities for ethical and accurate decisions being made The new PDC improved Anthem’s reputation 1 Student paper Hybrid ERP Infrastructure. Retrieved June 03, 2020, from https://blogs.oracle.com/profit/hybrid- erp-infrastructure Original source Hybrid ERP Infrastructure Retrieved June 03, 2020, from https://blogs.oracle.com/profit/hybrid- erp-infrastructure 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 8/9 Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % Student paper 100 % 1 Student paper Carolyn Mae Kim, Social Media Campaigns: Strategies for Public Relations and Marketing. International Journal of Communication, P3012, 4 p. Original source Carolyn Mae Kim, Social Media Campaigns Strategies for Public Relations and Marketing International Journal of Communication, P3012, 4 p 1 Student paper (2019, April 4). Original source (2019, April 4) 1 Student paper is proof that crunch can't save AAA games. Retrieved June 03, 2020, from https://www.engadget.com/2019-04-04- anthem-crunch-bioware-ea-game- development.html Dormehl, L., & Edelstein, S. (2019, February 4). Original source is proof that crunch can't save AAA games Retrieved June 03, 2020, from https://www.engadget.com/2019-04-04- anthem-crunch-bioware-ea-game- development.html Dormehl, L., & Edelstein, S (2019, February 4) 1 Student paper 10 Major Milestones in the History of Self- Driving Cars. Retrieved June 3, 2020, from https://www.digitaltrends.com/cars/histo ry- of-self-driving-cars-milestones/ Himmelreich, J. (2018, March 27). The everyday ethical challenges of self-driving cars. Original source 10 Major Milestones in the History of Self-Driving Cars Retrieved June 3, 2020, from https://www.digitaltrends.com/cars/histo ry-of-self-driving-cars-milestones/ Himmelreich, J (2018, March 27) The everyday ethical challenges of self-driving cars 1 Student paper Retrieved June 3, 2020, from https://theconversation.com/the- everyday-ethical- challenges-of-self- driving-cars-92710 Original source Retrieved June 3, 2020, from https://theconversation.com/the- everyday-ethical-challenges-of-self- driving-cars-92710 1 Student paper C., & Laudon, J. Original source C., & Laudon, J 1 Student paper Management information systems:

managing the digital firm. Harlow, United Kingdom: Original source Management information systems managing the digital firm Harlow, United Kingdom 1 Student paper Lantz, T., Stephens, M., & Briscoe, M. Original source Lantz, T., Stephens, M., & Briscoe, M 1 Student paper Business Intelligence for the New Era.

Hfm (Healthcare Financial Management), 70(1), P1-4. Original source Business Intelligence for the New Era Hfm (Healthcare Financial Management), 70(1), P1-4 8/31/2020 Originality Report https://online.columbiasouthern.edu/webapps/mdb-sa-bb_bb60/originalityReport/ultra?attemptId=99ef756f-6f44-4847-a1f0-873de9e08ecb&course_id= … 9/9 Student paper 100 % Student paper 100 % 1 Student paper (2017, August 17). Avoid This Ending: Inside Nasty Gal’s Massive Crash.

Retrieved June 3, 2020, from https://www.shoemoney.com/2017/08/1 7/avoid-ending-inside-nasty- gals- massive-crash/ Meder, B., Fleischhut, N., Krumnau, N., & Waldmann, M. Original source (2017, August 17) Avoid This Ending Inside Nasty Gal’s Massive Crash Retrieved June 3, 2020, from https://www.shoemoney.com/2017/08/1 7/avoid-ending-inside-nasty-gals- massive-crash/ Meder, B., Fleischhut, N., Krumnau, N., & Waldmann, M 1 Student paper How Should Autonomous Cars Drive? A Preference for Defaults in Moral Judgments Under Risk and Uncertainty.

Risk Analysis, 39(2), 295-314.

doi:10.1111/risa.13178 Original source How Should Autonomous Cars Drive A Preference for Defaults in Moral Judgments Under Risk and Uncertainty Risk Analysis, 39(2), 295-314 doi:10.1111/risa.13178