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Case 17: The Volkswagen Emissions Scandal

Case Analysis Presentation PPT & Report .

You will have to prepare for the term paper and presentations. You should analyze the given case (The Volkswagen Emissions Scandal) . The cases will be given on a FCFS basis.

Report : More than 3,500 words

Presentation: 12~17 slides

The presentation should includes an overview, strategic issues, their importance, and your plan to solve the issues.

General Outline for Presentation

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The Strategic Management Process

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1. Strategic Profile and Case Analysis Purpose

To present the critical facts from the case that have affected the focal firm’s historical strategic direction and performance
To show how the critical facts lead to a particular focus for your analysis
To state important assumptions about case facts on which your analysis are based

2. Situation Analysis (1)

A. General environmental analysis

To evaluate trends in the 7 segments
To predict the segment to have the most significant influence on your focal firm over the 3-5 years
To explain your reasoning for your predictions

B. Industry analysis

To evaluate the power of the five forces
To determine the attractiveness of an industry

C. Competitor analysis

To gather information about competitors
To analyze each of the primary competitors

- strategy, strategic intent, mission, capabilities, core competencies, and competitive response file.

D. Internal analysis

To assess strengths and weaknesses through a value chain analysis
To analyze the functional activities

3. Identification of Environmental Opportunities and Treats and Firm Strengths and Weakness (SWOT Analysis)

To analyze strengths and weakness and opportunities and threats
To determine how to position the firm

4. Strategy Formulation

To develop 3 to 4 alternative strategies
To demonstrate the feasibility of each alternative
To demonstrate how each alternative takes advantage of the opportunity or avoid against the threat
To evaluate the set to choose the best one

5. Strategic Alternative Implementation

To evaluate all critical implement issues
To consider if the organizational structural change, leadership change, or new control are needed
To present the reason to support your choice for implementation
To check if your implement actions are really good

6. Process Issues

To keep logical consistency
To keep thoroughness and clarity
To be feasible and practicable