simple n short

The most common approach to changing attitudes is through persuasive communication. Please watch the video: "Allstate TV AD: Back to Basics." 

What did Allstate do in this commercial to sway viewers? Analyze and discuss the various techniques Allstate used to change viewers' attitudes. Your discussion must address the following concepts from the chapter:

a) the routes to persuasion

b) the source

c) the message

d) the audience

e) culture.

https://www.youtube.com/watch?v=6HNKqffU3Cc