project on seminar strategic management on company "V9 IMMIGRATION CONSULTANCY" i will attach 2 files 1. the guidelines you need to follow 2. the sample project documentation where you need to do lik

Running Head: STRATEGIC PLAN

STRATEGIC PLAN

TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………………………………4

CONSULTANT COMPANY PROFILE……………………………………………………………5

SUNSHINE PHYSIOTHERAPY AND SPORTS CLINC PROFILE……………………………9

THE CURRENT SITUATION……………………………………………………………………14

PROPOSED STRATEGIC PLAN…………………………………………………………....15

Initial Agreement…………………………………………………………………………....15

Identification of Mandates………………………………………………………………20

Mission and Values Analysis………………………………………………………....21

Environmental Assessment……………………………………………………………21

Strategic Issues…………………………………………………………………………....28

Strategic Formulation…………………………………………………………………29

Goal #1……………………………………………………………………………30

Goal #2……………………………………………………………………………35

Goal #3……………………………………………………………………………36

Goal #4……………………………………………………………………………41

Clinic Future…………………………………………………………………………………………43 APPENDICES…………………………………………………………………………………………44

REFERENCES………………………………………………………………………………………46

EXECUTIVE SUMMARY

Sunshine Physiotherapy and Sports Clinic is a well reputed clinic in the British Columbia community. It is a multi-claim to fame specialist co-op who is represented considerable authority in Physiotherapy, Acupuncture and Active recovery and Dr. Nitika, the author/executive and the physiotherapist of the facility, has spearheaded the inside since its authorizing and introduction in 2018. Clinic has a profoundly experienced group of professionals for rewarding agony, wounds and distress related with joints of the body. Breaking down the circumstance inside, clinic remains in a worse than average spot when it goes to its notoriety in view of its amateurish organization and obsolete programming bringing about disillusioning client care administration surveys. In any case, the outside condition shows that the facility has a substandard showcasing system as its prevailing shortcoming. Moreover, the contender examination uncovers a high nearby market pressure since it is circled by contenders who have a progressively considerable patient stream with positive appraisals. Considering a time span of three years, consultants from Preetha will define a key strategy to meet company’s crucial vision.

The significant goal for the consultancy is to concentrate on the territories where the facility is confronting the difficulties and concerning the clinic, those are its inner and external environments. The proposition will begin by partitioning the system into four actions plans that is implementation various marketing strategies, collaborations with different organizations, implementation of client management system and business expansion. In addition, this methodology could lift the brand acknowledgment whether the center additionally chooses to advance the administrations through patient referral programs and to partake in wellbeing fairs in wellness appears, in this manner boosting the certainty with the race of contenders. Preetha made the procedure to manage clinic prescription to arrive at its objective of serving more customers by keeping the experiencing torment and wounds and give alleviation. Thereupon, fulfilling the vision of being conspicuous in physiotherapy care in the lower mainland. The company will survey the definition and favor the usage of the proposed techniques. The period for these techniques is three years, beginning in September 2020.

CONSULTANT COMPANY

Preetha Consulting is a consulting firm based in Vancouver, the company specializes in offering advisory services to the private and public sector, specifically in emerging markets around the country. Bringing together professionals from different backgrounds it is a guarantee that the firm will deliver high quality project implementation support and consulting that will take care of the needs of our clients.

WHO WE ARE?

Preetha Consulting is based in the metropolitan area of Vancouver which creates an easy access for all types of organizations that would require our services. Partners and other Associates of our firm come from around Vancouver who has a prestigious background in consulting and in the financial world. With this in mind it is clear that we will be able to provide the highest quality of advisory services that will be presented with flexibility and agility that is demanded by the contemporary realities.

WHAT WE DO

Integrity fairness, professionalism and client appreciation is what we believe in at Preetha consultancy which influences our services that we provide, which is honest advice and dedicated support, offered through jointly working with the clients to achieve the required results. Therefore in each project we undertake and each client we serves we seek to develop a professional relationship that is long term based on respect and mutual trust.

COMPANY LOGO

Our Company provides the services that our client need that is why we always seek to have the answers to all the problems or issues that our clients might have. It is does not mean that we have all answers but working with the clients will help to achieve all the aspects in question.

Mission, Vision and Values

Our mission is to go beyond the clients’ expectation in providing the outstanding services. At the same time, we also strive to share approachable and executable ideas with our clients.

Our vision is to be best consultant in British Columbia for healthcare organizations by using our core values such as integrity, Passion and reliability.

CONTACT US

www.preethaconsultancy.ca

Tel : +1778-898-6519

E-Mail : preethaconsultancy.org

LinkedIn: Preetha Consultancy

COMPANY PROFILE

Sunshine Physiotherapy and Sports Clinic, British Columbia

Address: 6345 120 St #121, Delta, BC V4E 2A6

Unit-127 15299 68 Ave, Surrey, BC, V3S2C1

Business Hours: -

Surrey Location,

• Monday – 10:00 AM- 6:00 PM

• Tuesday- 10:00AM- 6:00PM

• Wednesday- 10:00AM- 5:00 PM

• Thursday- 10:00 AM- 6:00 PM

• Friday- 10:00AM- 5:00 PM

• Saturday- 10:00AM- 4:00 PM

• Sunday- 10:00 AM- 1:00 PM

Delta Location,

• Monday – 9:00AM- 5:00 PM

• Tuesday- 10:00AM- 8:00PM

• Wednesday- 10:00AM- 8:00 PM

• Thursday- 10:00 AM- 8:00 PM

• Friday- 10:00AM- 8:00 PM

• Saturday- 10:00AM- 5:00 PM

• Sunday- 10:00 AM- 2:00 PM

Contact number: +1(604)500-2011 (Surrey), +1(604)445-1100 (Delta)

Contact e-mail :[email protected]

[email protected]

About Sunshine Physiotherapy and Sports Clinic

Sunshine Physiotherapy and Sports Clinic is one of the biggest known physiotherapy clinics in British Columbia. The clinic was established in 2018. It was established by the director of the center Dr. Nitika Kair which is additionally the physiotherapist of the clinic. The center offers different administrations like physiotherapy, massage treatment, and active rehabilitation to patients in a cutting edge and agreeable condition. Both branches are in a good place, so there is easy transit service available. There is parking in the structure and a lot of road stopping for patients who drive.

The facility has exceptionally experienced physiotherapists, and kinesiologists devoted to helping their clients to rediscover their wellbeing and health. Sunshine Clinic is the main facility offering Laser therapy to the patient and Radial Shockwave Therapy. They likewise offer other refined analytic techniques to figure out what sort of administrations are reasonable for the patients in their recuperation.

Services Offered:

There are different services offered by Sunshine Physiotherapy and Sports Clinic which incorporate active rehabilitation, custom foot orthotics, dry needling/acupuncture, laser therapy, manual therapy, pre and post-operative, radial shockwave therapy and ultrasound therapy. The clinic helps patients with numerous different conditions like back agony, sciatica, neck torment, shoulder torment, engine vehicle mishap injury, work wounds, post-careful recoveries and numerous more. The team of experts offering these administrations work intently towards their shared objective to ensure that every patient gets a customized treatment plan all through their recuperation plan. The work intimately with their patient's back up plans, businesses just as medicinal services suppliers for their snappy and safe come back to work and day by day exercises.

Exercise Therapy and Active Rehab

Custom Foot Orthotics

Acupuncture

Laser Therapy

COMPANY REVIEWS

The Company received an excellent review and five star rating on Facebook.

TEAM OF SUNSHINE PHYSIOTHERAPY AND SPORTS CLINIC

Nitika Karir is clinical Director at Sunshine Physiotherapy and Sports facility. She finished four-year college education in physiotherapy from Guru Nanak Dev University, Amritsar, INDIA. She has over 12 years of clinical involvement with rewarding orthopedics sports, working environment wounds, engine vehicle mishap wounds and arthritis. Her subject matter is for the most part hand on treatment which incorporates various methods. She has done needle therapy and dry needling/IMS course which has additionally improved my training.

Shahnaz Gupta, manager of the clinic has finished a Bachelor of Physiotherapy Degree from Guru Nanak Dev University Amritsar, India in 2008. He has over 12 years of involvement with rewarding patients with different wounds incorporating 4 Years with the Indian Army as a physiotherapist. He is conversant in English, Punjabi, Hindi, and Urdu. He knows about different Manual treatment methods (Maitland, Cyriax, Kaltenborn and Butler). He has superb correspondence and restorative aptitudes. He manages all the clinical charging, compares with the protection supplier, regulates regulatory obligations, and guarantees that the facility is clinging to best practices and principles

The practitioner’s team includes physiotherapists Sukhjit Gill and Navneet Kaur who are in good standing with the College of Physical Therapist of BC (CPTBC) and Canadian Physiotherapy Association (CPA). Binita Aggarwal working as a physiotherapy assistant, she assists the physiotherapists in providing the treatments to patients and maintains daily progress report of them. Navjot Kaur and Rupinder Kaur are working as medical office assistant.

THE CURRENT SITUATION

The estimation of non-intrusive treatment administrations in the social insurance framework is much more than sprain or back agony. Exercise based recuperation suppliers additionally work to improve cardiorespiratory, pelvic just as neurological wellbeing. In view of current circumstance examination clinic has the chance to exploit developing interest and conviction of clients in active recuperation administrations. This permits the facility to build their income and extend their business to making the center progressively gainful.

The Patient can get to the treatment administrations with or without a specialist's referral. The administrations have inclusion choices from Workplace injury (WCB), Motor Vehicle Accidents (ICBC) and Employer or private advantage plans. For patients having inclusion, their cases are submitted to the safety net provider straightforwardly by the front work area staff. Be that as it may, it does not have a lot of patient stream because of the absence of legitimate advertising procedure and because of the nearness of settled other physiotherapy facility in the neighborhood. The Google survey of the facility is 4.6 and there is absence of clinic on other social platforms. The audits of the any business in social the media stage is significant as clients are impacted by the audits of different clients. The notoriety of the center has been debased by inept executives.

CURRENT MAJOR COMPETITORS

The market of physiotherapy clinics in British Columbia has been expanding at a rapid rate. Physiotherapists are exceptionally prepared clinical experts who can treat individuals everything being equal and with a wide range of conditions. Physiotherapists utilize an assortment of physical modalities including activity, back rub, and spinal control to treat wounds, sicknesses, and different issues. Sunshine Physiotherapy and Sports Clinic has already two branches, so it is a good strategy for the clinic to expand their business in Vancouver by opening up of new clinic but there are many well-known physiotherapy clinics in British Columbia which also offers unique and brilliant health care services, so those clinics are major competitors of Sunshine Physiotherapy and Sports Clinic. After using Google maps to check how many competitors are operating, we found that there are many clinics. The result shows as follows.

PROPOSED STRATEGIC PLAN

Initial Agreement

Preetha Consultants has the plan to develop sun shine physiotherapy clinic through various strategic techniques. The main aim is to extend the sunshine physiotherapy clinic and this can be achieved through attaining the vital goals and objectives. The advancements can be made using various advertising and branding techniques and trough different collaborations. Moreover, business expansion and implementing the client administration services will also be done to increase clinics brand and profits. The complete planning procedure is set to cover a period of three years, whereby the strategic plan is supposed to be achieve by August 2023

Contract between Consultant and Client

The Agreement includes all the terms and conditions that lead the contract betweenPreetha Consultants and sunshine physiotherapy and sports clinic Unit-121 6345 120 Street Delta BC V4E2A6] (the “Client”) who agrees to be bound by this agreement whereas the consultants offers consulting services in the field of Consultation; and the Client desires to retain the services of the consultants according to the written agreement.

The initial agreement between both parties includes few important aspects like:

1. Term

The Agreement began on [16th July 2020] and will continue for three years. Either Party may terminate this Agreement for any reason with [14] days written notice to the other Party.

2. Consulting Services

The Consultant agrees that it shall provide its expertise to the client for all resources to Business Growth and Strategic planning.

3. Compensation

In consideration for the Consulting Services, the client shall pay the Consultant at the rate of $ 35 per hour. The Consultant shall invoice the Client once every [30 days] and such invoices shall be due and payable within [10 days] days of the Client’s receipt of the invoice.

4. Intellectual Property Rights in Work Product

Both parties should agree that the client has conceptual property right to any of the product resulting from the consulting services. The consultants should agree of not claiming any such ownership in work product’s intellectual property at any time even after the agreement period.

5. Confidentiality

The consultant company should not discloseclient’s business information to any third party which includes business plans. Consultants cannot make photocopies of any Information or content relating to the concepts of plan or business.

6. Noncompetition

During the period agreement or even laterafter this period the consultants should not in any competition with the client or any of its subsidiaries, including any clinic engaged in Physiotherapy.

7. Non solicitation of Employees

During the agreement period and later, the consultant should not recruitany of the company’s employees, or contractors for work at another company either directly or indirectly.

8. Indemnification

The client should agree to compensate and protect the consultant team against all lawsuits and costs of every kind pertaining to the client’s business.

9. No Modification Unless in Writing

No modification of this Agreement will be valid unless in writing and agreed upon by both Parties.

In witness of execution by the parties below, this Service-Level Agreement will form a part of the Contract.

[Preetha Consultant]

Signature

16/07/2020

[Jaspreet Kaur Sidhu]

[Sunshine Physiotherapy and Sports Clinic]

Signature

16/07/2020

[Nitika Karir]

Present of Sunshine Physiotherapy and Sports Clinic SPS, SPC, SPCC, and SPT

SPC

Identification of Mandates

For any organization to be in the field of business there will be few laws and regulations which are specific to each type of businesses. To run a physiotherapy clinic the few mandates required are:

License for Business:

To start a business in the province there should be an approved license which is valid for the respective year. This business license must be renewed annually as any business license expires on December of every year.

Registered Physiotherapist:

To practice physiotherapy on patients in British Columbia, one must be registered as a qualified physiotherapist.

Privacy and Record Keeping Standards:

Business in the field of health care requires the standards of maintaining confidentiality of patient’s profile. The clinic must ensure to keep the patient’s personal information in private. Moreover, the patient records must be properly maintained as they are the tools to track patient’s status and evidence for the care provided.

Infection Control and Equipment Maintenance Standard:

The clinic must make sure to maintain the standards to prevent and control the infections that may be caused due to equipment. Physiotherapists must ensure that they have proper written protocols of infection control and prevention in their practice setting.

Liability Insurance:

To practice physiotherapy in British Columbia there must be Liability Insurance, which covers financial compensation for people that has been affected due to professional’s malpractice. Two common liability insurance providers are Canadian Physiotherapy Association and Physiosure (College of Physiotherapists of Ontario, n.d.)

Company Mission

• To provide the quality care and evidence-based physiotherapy techniques to regain body functions as soon as possible.

Company Vision

• To improve the quality of life for the people in British Columbia Community.

ENVIRONMENT ANALYSIS

EXTERNAL AND INTERNAL ENVIRONMENT: -

Various models can be used to analyze the external and internal environment of a company and the model that we have chosen are as follow: 

• SWOT Analysis 

• PEST model 

Experienced Physiotherapists and Staff:

The organization has been able to be equipped with professional and experienced staff. Most specifically the physiotherapist who plays the most integral part in the business. Having such employees who have enough experience is one of the factors that makes the clinic to be on top of the physiotherapy market.

Modern Equipment:

The clinic is equipped with the required modern equipment for every procedure which enables it to have an upper hand in providing the proper health care for the patients.

Location:

The clinic is situated in the hub of city and place is accessible through buses as bus stop is nearby. A lot of parking space is available near the clinic for people who visit on their own vehicles. The clinic is wheelchair accessible.

Marketing and Advocacy:

This is one area that the clinic is lagging whereby marketing is the most integral aspect of any business. The business is not promoted in any sense. The clinic lack marketing strategies, the strategies that are actually working for the clinic are neglected whereby these cost the clinic money and time, whereby it is integral for the development of the business development in the coming years. The three areas that this clinic is lagging when it comes to marketing include proper networking like workshops or health fairs, Doctor Referral marketing and marketing on various social media platforms.

Poor Networking:

Poor networking, the clinic needs to develop outside links that will help the business to grow which is the overall objective of this strategic plan. The company does not have any probable networks that would help the clinic in gaining a larger percentage of the market share or getting services at better terms or similar aspects. Therefore, collaborating with elderly homes or sports organizations would a great move for the clinic.

Opportunities

Social Media Marketing:

In today’s life social media marketing is integral for every business mainly because that is where everyone if found. Marketing through the mobile phone is the one of the impactful strategies in the marketing plan of the clinic and it is important to see that they have been able to have a head start by considering the Cliniko App. This is because consumer behavior is mainly affected using social media and now the clinic’s social media and the website is one of the most important platforms for promoting their products and services. But unfortunately, it is one of the areas that is neglected. The clinic has professional and unique services giving them differentiation; therefore, to achieve growth, they should utilize their social media handle and make the website more interactive to promote their business.

Collaboration with External Stakeholders:

The clinic does not have any collaborators now therefore it is an opportunity that needs to be exploited, which will increase the reputation and value, of the clinic.

Networking through Health Fairs:

Through the participation of health fairs, the clinic can be able to network and at the same time advertise about its services, offers and the clinic in general. Here the health professionals on the clinic can be able to gain some referrals from the networking and establish credible business ties.

Threats

Stiff Competition:

The clinic is surrounded by several reputed and well-established competitors. These competitors are within a radius of a few kilometers which basically means that they are competing on virtually the same physiotherapy service market. These competitors include, Damini Physiotherapy and Sports Clinic, Momentum Physiotherapy Clinic and Lakeside Physiotherapy and Sports Clinic whereby it is clear that they have identical service combination Physiotherapy and sports services therefore tapping the geriatric and sports person population. The competitors have more positive reviews than the clinic, which negatively affects the clinic in terms of growth and profit.

Price:

This is another factor that affects the clinic as there is a competitive pricing to all the services. Therefore since the competitors do not have much competitive leverage, price becomes the basis of the competition, if there is a slight rise in the pricing/fee then it means that the customers might repel to other clinics as long as the competitor has the Physiotherapy and Sports Clinic Suffix; meaning they can provide similar products and treatment.

Competitors Easily Imitating Services:

Establishing the competitive nature, it is important to understand that the services are rather similar, so there is not much room of differentiating services. The small innovation in the services will be easily copied within a spilt second. It negatively affects the clinic, and factors like having professional physiotherapists work for the clinic. The professionals at the clinic offer evidence-based treatment that gives the clinic an upper hand mainly because the medical treatment does not change it is only improved. This is a real problem whereby the only way of staying afloat, is through staying innovative and authentic.

STALKHOLDER ANALYSIS

The planning process contains internal and external stakeholders. The owner, managers and employees of clinic are internal stakeholders while competitors, government, collaborators, suppliers, vendors, organizations that provide insurance like ICBC, Work safe BC, and clients.

Stakeholder analysis involves the division of stakeholders based on their power and interest in four types. Power means the impact in the organization and strategic planning whereas interest means the stake they have in the company. The four categories are as follows: -

• Players: In this category, the stakeholders have high interest and high power. The people in this category are the Director (Dr. Nitika karir), Manager (Shahanz Gupta), BC government, College of Physical Therapists of BC, Canadian Physiotherapy Association. 

• Subjects: The stakeholders show low power and high interest in this category. The employees working in the clinic, the practitioners, patients, and the competitors come under this category. 

• Crowd: The stakeholders have low power and low interest in this category. The people in this category are vendors, suppliers, cleaners, and public.

• Context setters: The stakeholder has high power and low interest here. The shareholders and government involve in this category. 

PESTLE Analysis

PESTLE is a vital arranging instrument used to assess the effect of political, economic, social, technology, environment and legal components may have on a venture. It includes an association thinking about the outer condition before beginning a task. It is a decent method of guaranteeing one has caught every likely hazard and issues. PESTLE Analysis is a systematic apparatus for vital business arranging. PESTLE is a key structure for understanding outer effects on a business or on any venture (Rastogi and Trivedi, 2016).

Political

These variables decide the degree to which an administration may impact the economy or a specific industry. Fiscal strategy, exchange taxes and so on that a legislature may exact around the monetary year and it might influence the business condition (financial condition) by and large. In sunshine physiotherapy and sports clinic, change in human services bill and plans, changes in protection commands and Changes in charge enactment

Economic

These components are determinants of an economy's presentation that legitimately impacts an organization and have reverberating long haul impacts. [For example] an ascent in the swelling pace of any economy would influence the way organizations' value their items and administrations. Adding to that, it would influence the buying intensity of a buyer and change request/gracefully models for that economy. Monetary elements incorporate expansion rate, loan costs, outside trade rates, financial development designs and so forth. It additionally represents the FDI (remote direct speculation). Change in expansion rate and change in seasonal cycles occur in the clinic.

Social

The sociological calculate takes thought all occasions that influence the market and network socially. Along these lines, the points of interest and weaknesses to the individuals of the region in which the task is occurring additionally should be thought of. These occasions incorporate social desires, standards, populace elements, solid cognizance, vocation elevations, a dangerous atmospheric deviation, and so on. These variables investigate the social condition of the market, and check determinants like social patterns, socioeconomics, populace examination and so forth. In sunshine physiotherapy and sports clinic, increasing open certainty and improvement in the open spotlight on the wellbeing condition.

Technology

These components relate to developments in innovation that may influence the tasks of the business and the market well or ominously. This alludes to mechanization, innovative work, and the measure of mechanical mindfulness that a market has. This figure takes thought all occasions that influence innovation. Since innovation frequently gets obsolete inside a couple of months after it is propelled, it is essential to think about this. This factor could likewise think about all boundaries to section in specific markets and changes to money related choices. Increase in exceptional experts who could give tele-recovery and development in the abilities and clinical gear.

Legal

This figure takes thought every lawful viewpoint like work, quantities, tax assessment, assets, imports and fares, and so on. These elements have both outer and inward sides. There are sure laws that influence the business condition in a specific nation while there are sure strategies that organizations keep up for themselves. Lawful examination considers both edges and afterward diagrams the methodologies considering these enactments. For instance, purchaser laws, wellbeing principles, work laws and so on. For physiotherapy clinic, discrimination law, copyright, patents / Intellectual property, consumer protection and e-commerce, employment law and health and safety law.

Environment

These variables incorporate each one of those that impact or are controlled by the general condition. Variables of a business ecological investigation incorporate yet are not restricted to atmosphere, climate, topographical area, worldwide changes in atmosphere, natural balances, ground conditions, ground pollution, close by water sources, and so forth. Air and water pollution regulations in Specialized Health Services industry, recycling waste management in healthcare sector, attitudes toward “green” or ecological products and attitudes toward and support for renewable energy

Strategic Issues

The major concern for the clinic is poor marketing and networking strategies which resulted to the company not being on the physiotherapy “market map” of BC. Throughout the years the clinic has been serving the same customers and if there are new, they are referred by the older clients or who have found the clinic by chance. Being know by customers and collaborators is a very intricate part of any business that and that is why it affects the business, therefore considered as a strategic issue. Looking at the other aspects the company has in check includes professional and experienced staff, proper equipment, and proper strategic location. Whereby having all these aspects in place does not serve the clinic as it should which leaves a room for growth that is not exploited. Specifically looking at social media is another aspect that should be thoroughly addressed in the strategic planning mainly because that is where the clients are; in the modern-day clients require instant services provided by social media.

That is, locating service and getting the service. For instance, when searching for Physiotherapy clinics on Google, the clinic is not even on the first Google page, which is not a good show. But these are some of the issues that need to be addressed, like through SEO Search Engine Optimization it can help the organization to be on the first page but that is a discussion of another day. Now the focus is making sure that the marketing strategies in place so that we can be able to analyze how effective they are. Whereby we will be able to increase customer interaction that will give the business a rough idea of what are the customer’s concern. Because that is the reason why the clinic is open in the first place. The two reviews of the company were from Facebook which is not enough to represent the whole population that the clinic serves. At the same time put in place marketing strategies that will change the current marketing situation of the clinic to the level that the clinic needs to be and working with different collaborators to make sure the client easily access the clinic.

The issues therefore can be addressed through the formulation of a proper strategic plan:

Strategy Formulation

The Prioritized Business Goals are as Follows:

Sunshine physiotherapy clinic and sports club can collaborate with care societies such as Elim Christian Care society and Strive living society who extend their services to children, adults, and seniors. The clinic can do partnership with nonprofit organization- Development disabilities association to provide care to people with disabilities.

Strategic Goal 3:   

Sunshine Physiotherapy and Sports Clinic has two well-known branches in Delta and Surrey. The clinic is also economical stable, so it is a good strategy for the clinic to open a new branch in Vancouver. Opening of new location in Vancouver is quite beneficial for the clinic as Vancouver is most populous city in the British Columbia and is one of the best places to live, work, and invest in the world.

Goal 1:

Branding and Advertising is the backbone of this clinic just as it is for any other business. Therefore, the most important aspect is to have in place marketing strategies that will work. This involves various steps like:

Step 1 – Advertise on various social media platforms, advertisements, radio, newspapers, and mails to create awareness and for better client satisfaction. 

Step 2 – Doctor Referral marketing, making client satisfaction vocal to increase client base. 

Step 3 – To attend health fairs and to conduct workshops to increase relationships with public and to get recognition in the society 

Selecting the Right Social Media Platform:

Now there are different social media platforms, each platform has a unique features and benefits that will be passed to the clinic. Therefore, advertising on Face book, YouTube and Instagram will be the proper way to meet the market. Instagram and YouTube will target the Young Sports men & women who make of much our market, and Face book will focus on the geriatric population.

Making the current online activities of the clinic interactive:

Social Media Marketing involves getting the right people to notice your products. Therefore, being interactive on social media is important, like conducting Q&A’s through the Facebook and Instagram Stories. Additionally, replying to the comments of the patients, this will be made possible if the clinic will have a social media manager.

YouTube Campaigns:

YouTube campaigns are important, and this can be done through creating professional content of the clinic. This includes interviews of the practitioners, presenting clinic ambience through videos. This mainly involves filmed videos and some of the similar content can be shared on Google and Instagram which results in attracting more clients.

International Yoga Festival and Health Expo:

This health fair, The International Yoga Festival and Health Expo has organized its 6th event virtually on June 20th, 2020. Booth will be booked for next event at a cost of $ 1000 for 2 days event (International Yoga Festival and Health Expo, n.d.).

We believe that through participation in such fairs, the clinic will get to interact with clients, collaborators with similar business, legal service providers, government agencies and other industry players that will improve the current business position. The clinic will provide its services in the fair and explain its services in detail so that the customers can understand and feel the overall services that are offered. For example, one of the options was offering free health screening and charge for other services that the patients might require.

GOAL 2:

Collaboration with Different Organisations- Elim Christian Care Society, Strive Living Society and Developmental Disability Association

Description

Strive Living Society is an organization that is focused in providing care for the Senior, Youth and Adults. It provides home support and community integration services to senior with physical limitations, health concerns and disabilities. It offers residential and community integration services to adults with brain injuries, diverse disabilities, and other health concerns, whereby adults may be referred to Strive by health authorities and also offers different services for children and youth with special needs, such as acquired brain injuries, physical disabilities, intellectual, disabilities and complex health care issues. Elim Christian Care Society on the other hand, is a Christian organization that mainly specializes in providing full range senior’s housing and care options.

The Developmental Disabilities Association provides more than 50 programs, to adults and children who unfortunately have development disabilities and their families in Vancouver and Richmond. An extended network of support is created for a safe community.

Benefits

Sunshine Physiotherapy clinic and these three organizations will have benefits from each other after doing the partnership. Sunshine clinic will recommend exercises and fitness classes to people of Elim Christian Care Society & Strive Living Society. On the other hand, the care societies will advertise Sunshine clinic by selling their brochures and posters to all its clients and members. It would benefit the clinic’s business through building up more clients. 

The clinic and development disability association will also have win win situation. The NPO will provide its patients to clinic for their successful treatment. Sunshine clinic will get the benefits with enhancement of customer number and will get more recognition in the society.

Action Plan: 

Step 1

The organizations will be contacted for collaboration by Office Manager Sahanaz Gupta by initial contact through email and then through Phone call.  

Step 2

Meeting

Meetings will be conducted for efficient, affordable treatments, profits, branding, different marketing strategies. Person responsible for this is Clinic director Nitika Karir.  

Step 3

Collaboration

Clinic director Nitika Karir and manager Sahanaz Gupta will come together to collaborate and become partners to make their bond stronger and more profitable in the business world. Memorandum of Agreement is required. The Agreement will be signed by two of them.

The major reason behind this strategic goal is to implementclient services software with improved administration which in turn will improve the patient experience.

Action Plan

Preetha Consultancy is looking to fully integrate Cliniko App to promote the delivery of quality healthcare within the Sunshine Clinic. Cliniko app avails video consultation thereby enabling patients to engage with their healthcare providers on a digital platform. This will improve patients' experience as they will be able to access health care at their convenience. The app has a free version that has a trial period of 30 days. Thereafter, subscriptions can be made which is usually based on the number of practitioners within the practice. While using the Cliniko App, patients are guaranteed privacy and confidentiality. Their valuable information is protected from infiltration by unauthorized people (Cliniko, 2020). Security is a central feature in Cliniko and determines every decision to be made.

Plan Support

Cliniko App offers unlimited support to its customers assisting them to enjoy free online chatting and email support. The app has an online forum for the health community through which health care providers from Sunshine Clinic can interact and share experiences with other healthcare professionals. Cliniko App has various features such as appointment calendars, health records, transactions, business management, and reporting and tracking. Through the appointment calendar, one can easily manage their healthcare schedule. The calendar is clear and concise with online bookings and flexible views that assist healthcare providers in scheduling their duties. Treatments notes in Cliniko can be stored in the Cliniko cloud storage provision. Health care professionals can build their treatment templates and save their notes for future retrieval. Through the transaction platform, one can manage their invoices as well as make prompt payments. The financial tools are comprehensive and simple thereby building confidence within users. Performance reports can easily be recorded and evaluated (Cliniko, 2020). This assists in management decisions as well as improving clinical outcomes among patients visiting Sunshine Clinic.

Inform Stakeholders

The training of health care providers is pivotal for the delivery of quality care. However, it is not sufficient to deliver personalized quality care as this relies on various aspects of healthcare service. Although the experience of healthcare providers is essential, Cliniko App offers an avenue through which they can receive decision support, expert opinion, and clinical algorithms that can prove helpful in delivering personalized care (Cliniko, 2020). In utilizing this approach, the health care providers will be issued with a digital tool through which they can communicate with their patients. This can take different models including checklists and video and graphic counseling messaging platforms (Scott et al., 2013). Digital supervision and strategies have been proposed by Agarwal et al., (2016) to be core components of the health care structure.

Implementation

The need for our company to reach more people has called for the integration of technology in the delivery of clinical care. The Tele health system integrated into Cliniko App will help in bridging the gap between health care providers in healthcare facilities and the patients in their homes. Tele health feature is a new adjustment to the Cliniko App, and it is initiated to enable patients’ access health care services from Sunshine Clinic without physically visiting the clinic. Patients can arrange video consultations and obtain treatment schedules from their physicians. The increased rate of chronic diseases and people receiving home-based care has prompted the integration of Tele health to ensure many patients are reached. Elderly patients with mobility challenges will be able to receive vital health information at home through their computer, tablet, or even a mobile phone (Cliniko, 2020). Using Telehealth, numerous cases of hospitalizations and hospital readmissions have considerably been avoided especially in patients with chronic illnesses such as diabetes and cardiovascular disorders (Dinesen et al., 2016).

Key Resources for Implementation

The partnership between Preetha Consultancy and Sunshine Clinic is going to explore the financial viability of the project before settling on the timeline of its implementation. In the case of inadequacy, Preetha Consultancy will look to explore other options available to ensure the realization of the project. Moreover, Medical Insurance Agencies could be a viable option to consider in case of financial constraints.

GOAL 4

BUSINESS EXPANSION

Sunshine Physiotherapy and Sports Clinic has two well-known branches in Delta and Surrey. The clinic is also economical stable, so it is a good strategy for the clinic to open a new branch in Vancouver. Opening of new location in Vancouver is quite beneficial for the clinic as Vancouver is most populous city in the British Columbia and is one of the best places to live, work, and invest in the world. For this we consider three options:

Construction of building for Sunshine Physiotherapy and Sports Clinic. There are pros and cons of constructing a building. Constructing a building will be more costly and consumes a lot time. Additionally, there is addition cost of labor, electricity fitting, material and equipment cost, government fee.

• Electrician rates: $50-$100 per hour.

• Roofer: $5,000-$10,000.

• Plumber costs: $50-$200 per hour.

• Concrete Contractor costs: $4,000-$13,000.

• Framer rates: $10-$20 per square foot.

• Drywaller prices: $1-$3 per square foot.

• Architect & Structural Engineer rates: $100-$250 per hour.

• Soil test cost by a Geotechnical Engineer: $800-$1,800.

• Landscape Architect fee: $900-$4,000.

• Land Excavator and grading cost: $1,500-$5,000.

• Land Surveyor fee: $400-$700.

Pros of constructing a building, we can construct a building according to our wishes and we can use best material for constructing. We can design the rooms and interior according to our needs. For constructing a building, everything is new, so there is no risk of safety, water and energy efficiency will also be good. The constructing of building is costly, so we will not suggest that option for clinic.

Another option is buying an existing building in Downtown Vancouver. This option is less costly as compared to constructing a building. But buying an existing building has negative sides, firstly we do not know what kind of material is used for building, so in terms of health and safety will be risky, maintenance needs to be done according to our needs and wants. Moreover, water and energy efficiency are also not very good. To buying an existing building in Downtown Vancouver, 5,000,000$ to 22,000,000 for 4,000sf to 14,000sf, so this option is also not suitable for clinic.

The last and best option is renting a commercial building. We have seen few places in Vancouver. There are positive sides of renting a commercial building; we can start the clinic in a short duration once we get the permission of government.

For equipment part, we need treatment tables so for one room one treatment table is enough. The cost of one treatment table is $700, so for six rooms the total treatment cost of tables will be $4200.00. Electrotherapy treatment machines Chattanooga, price of one machine is $2000.00 we need six, so total cost will be $12000.00. Computers will be required for keeping the records, for booking the appointment and to do other clinic administration works, so we need at least three, cost of computers will be $3600.00. Exercise balls and Thera Band soft cost will be $400.00 (six pieces of each).

Cables would cost as around $500. Monthly cost of electricity for computer each is $ 7.00 if we use them 10 hours and electrotherapy machines cost will be $ 5.00 each if we use them 5 hours, which is $6,720.00 per year. In total we need $250,000 initial investment, $13,500 for paying rent and utilities.

Action Plan: -

Constructing option: -

2225 W Broadway, Vancouver, BC

4,722 ft square

$ 6, 888, 000

Address: - 4305 Dunbar Street, Vancouver, BC

6, 135 ft square

$ 7, 490, 000

2. Buying an existing building: -

Buying a place in Vancouver between 4000sf to 14000sf ranged between 5.000.000$ to 22.000.000$.

3. Renting a commercial building: -

3401 E Hasting St, Vancouver, BC

7, 256 FT square

$ 28.00/sf/yr.

$ 16, 930/ month

Address: - 4570 W 10th Ave, Vancouver, BC

2, 474 FT square

$ 31, 91/sf/yr.

$ 7, 304/month

FUTURE

Once the strategic plan is fulfilled, it is anticipated that the clinic will be on the right path that will lead to business expansion. The social media interactions are anticipated to be progressed; the following is also expected to be improved in 2023. Considering all the other aspects like investing client software, patient satisfaction will improve more than before, which means that they will have a high number of patients specially form referrals. There will be collaborations, whereby the subsequent organizations will connect forces with the clinic: Elim Christian Care Society, Strive Living Society, and the Non-profit Organization Developmental Disabilities Association.

APPENDICES

3 Implementation of Client Management system

Budget Allocation Plan

4 Business Expansion

Constructing New Building

Buying an existing Building

Renting a commercial building

Collaboration with Different Org

3 Implementation of Client Management System

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