Module 2 - Case MARKETING AND STRATEGY Case Assignment Global Food and Beverage Select one of these multinational food and beverage companies as the basis for this case. McDonald’s Around the World D
Running head: INTERNATIONAL BUSINESS MODULE 3 CASE 0
Trident University International
Student Name
Module 3 Case
BUS401 International Business
Professor’s Name
Date of Submission
International Business Module 3 Case
This is your 2-3 sentence introduction. No heading is required. Remember to always indent the first line of a paragraph (use the tab key). The margins, font size, spacing, and font type (bold or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font. This introduction should provide a quick overview of the topic discussed.
Global market trend: United States
Global markets are affected by conditions created by international trade institutions and the international trade policies they formulate. These global market conditions vary based on the regional trade blocs.
International business professionals must track trends in global market conditions that impact the success of operations in one or more foreign markets. For example, the United States anti-dumping case against European Union steel industry, Japanese automotive import quotas, European Union agricultural tariffs.
Using mainly articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central), research a current global market condition trend involving the United States. Examine the significance of the trend for international trade institutions and international trade policies. (2 pages)
Global market trend: country #2
Using mainly articles from Trident Library’s full-text databases like (Academic Search Complete, Business Source Complete and/or Proquest Central), research a current global market condition trend involving another country that you have not previously researched in the course. Examine the significance of the trend for international trade institutions and international trade policies. (2 pages)
Since you are engaging in research, be sure to cite and reference the sources in APA format. The paper should be written in third person; this means words like “I”, “we”, and “you” are not appropriate. For more information see Differences Between First and Third Person. NOTE: failure to use the specific, required research with accompanying citations will result in reduced scoring (no higher than 75%) for all components of the grading rubric.
Conclusion
This is your 2-3 sentence conclusion. Remember this is the last thing your reader will hear.
References
This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.
Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):
Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume
number,(issue number), pages. Retrieved from [insert name of library database]
Example:
Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).
Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.
Book in online library:
Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library
database]
Example:
Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.
Newspaper in online library:
Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,
pages. Retrieved from [name of library database].
Example:
Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.
Retrieved from EBSCO – Academic Source Complete.
Websites
APA end reference for a website – with author:
Author. (Year [use n.d. if not given]). Article or page title.
Larger Publication Title. Retrieved from https://urladdress
Example:
Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved
from https://www.nativeweb.org/pages/legal/shiva.html
APA end reference for a website – with no author:
Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from
https://www.website-name/ABCDEFG-12345
Example:
Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from
https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/
