Module 2 - Case MARKETING AND STRATEGY Case Assignment Global Food and Beverage Select one of these multinational food and beverage companies as the basis for this case. McDonald’s Around the World D

Trident University International

Student Name

SLP 3 Script

BUS401 International Business

Professor’s Name

Date of Submission

Presentation Script

• Create a script to accompany the presentation. It should be informational. It should be written in a professional style. Since you are engaging in research, be sure to cite in the script and add a reference list in APA format.

This part of the Individual Project should at least 2-3 pages in length (single spaced).

References

This listing should be in alphabetical order. Below are a few examples of reference list entries. The following list needs to be removed before you submit the paper.

Journal in online library (be sure that you give the specific library database for journal articles that you have retrieved from the library, e.g., Proquest, EBSCO – Academic Search Complete, EBSCO – Business Source Complete, IBISWorld, etc.):

Last name, Initials. (yyyy of journal volume). Title of article. Title of Journal, volume

number,(issue number), pages. Retrieved from [insert name of library database]

Example:

Borgerson, J. L., Schroeder, J. E., Escudero Magnusson, M., & Magnusson, F. (2009).

Corporate communication, ethics, and operational identity: A case study of Benetton. Business Ethics: A European Review, 18(3), 209-223. Retrieved from Proquest.

Book in online library:

Last name, Initials. (yyyy published). Book title. Retrieved from [insert name of library

database]

Example:

Johnson, R. A. (2009). Helping really fat dogs. Retrieved from EBSCO eBook Collection.

Newspaper in online library:

Author last name, first initial. (YYYY, MM DD). Name of article. Title of Newspaper,

pages. Retrieved from [name of library database].

Example:

Dee, J. (2007, December 23). A toy maker’s conscience. New York Times Magazine, 34-39.

Retrieved from EBSCO – Academic Source Complete.

Websites

APA end reference for a website – with author:

Author. (Year [use n.d. if not given]). Article or page title.

Larger Publication Title. Retrieved from https://urladdress

Example:

Shiva, V. (2006, February 12). Bioethics: A third world issue. Nativeweb. Retrieved

from https://www.nativeweb.org/pages/legal/shiva.html

APA end reference for a website – with no author:

Title of article. (Year [use n.d. if not given]). Website Title. Retrieved from

https://www.website-name/ABCDEFG-12345

Example:

Media giants. (2014). Frontline: The Merchants of Cool. Retrieved from

https://www.pbs.org/wgbh/pages/frontline/shows/cool/giants/