- Subject: Entrepreneurship. - Mandatory book for this week's assignment (file attached - please include in citations): Hisrich, Robert D., Peters, Michael P., Shepherd, Dean A.. (2020). Entrepreneur

Find five business plans in your library or on the Internet. What are the common topics covered across all five plans? What are the differences? Choose the one that you believe is the best written and then describe why you believe it is better than the others.

2. What are the three most effective advertisements on television? Why are they effective? What are the three least effective advertisements on television? Why are they ineffective? Are they truly ineffective if you have been able to recall them?

3. Find an example of a small business that is using social media such as Facebook, Twitter, or LinkedIn to promote their products or services. How effective do you think this strategy is? Give some advantages and disadvantages of the use of social media by this company .

4. Find a marketing strategy that is being used now that you believe will be ineffective.

Characterize the strategy, why you believe it will be ineffective, and support your answer .

5. What is the purpose of the business plan if the audience is (a) the entrepreneur, (b) an investor, or (c) a key supplier? How might the plan be adapted for these different audiences? Or do you believe that it is better to simply have one business plan that serves all audiences?