Persuasion in the Real World Directions: After practicing your understanding of persuasion and persuasive tactics, you will demonstrate your understanding by finding real world examples of persuasion.

Advertisements

Three advertisements using different persuasive tactics

10 points

Only two advertisements or only two persuasive tactics identified

7 points

Only one advertisement or only one persuasive tactic identified

3 points

No advertisements

No points

Explanation of advertisement

At least 5 sentences identifying tactic

15 points

3 or 4 sentences identifying tactic

10 points

1 or 2 sentences identifying tactic

5 points

No evaluation of advertisement

No points

Original advertisement

Uses multiple tactics

10 points

Uses only one tactic

7 points

Uses no tactics

3 points

No original advertisement

No points

Explanation of original advertisement

At least 10 sentences describing tactics

15 points

3 - 9 sentences describing tactics

10 points

1 - 3 sentences describing tactics

5 points

No evaluation of original advertisement

No points