- Subject: Strategic Management. - Mandatory book for this week's assignment (file attached - please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-

B ack g ro und

F ra n ch is in g is w id ely u se d in th e c a su al d in in g a nd fa st- fo od in dustr y , y e t S ta rb ucks

is q uit e s u cce ssfu l w it h a la rg e n um ber o f c o m pany-o w ned s to re s.

T he Q uestio n ( 2 0 P oin ts )

H ow d o y o u e xp la in th is d if f e re nce ? Is S ta rb ucks b uckin g th e b andw agon e ff e ct, o r is

s o m eth in g e ls e g oin g o n? A llia nce s a re o fte n u se d to p urs u e b usin ess-le ve l g oals ,

b ut th ey m ay b e m anaged a t th e c o rp ora te le ve l. E xp la in w hy th is p ortfo lio a ppro ach

to a llia nce m anagem ent w ould m ake s e nse .