- Subject: Strategic Management. - Mandatory book for this week's assignment (file attached - please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-

B ack g ro und It is c o m mon fo r fir m s to “ g o g lo bal” in o rd er to a cce ss a la rg e r m ark e t in s u pport o f gro w th . N ot a ll b usin esse s s tr iv e to b e h uge c o nglo m era te s, a nd y e t m any in te ntio nally s m alle r fir m s s e ek b usin ess a ro und th e w orld .

T he Q uestio n ( 2 0 P oin ts ) If t h e g oal is n ot to b e a la rg e m ult in atio nal c o rp ora tio n, w hat r e aso ns m ig ht d riv e s m all fir m s to e m bra ce a g lo bal b usin ess s tr a te gy? S upport y o ur id eas w it h c o ncre te e xa m ple s.