- Subject: Strategic Management. - Mandatory book for this week's assignment (file attached - please include in citations): Rothaermel, F. T. (2013). Strategic management: Concepts. New York: McGraw-

B ack g ro und T he s h are d v a lu e c re atio n fr a m ew ork p ro vid es h elp in m akin g c o nnectio ns b etw een eco n om ic n eeds a nd s o cia l n e eds in a w ay th at tr a nsfo rm s in to a b usin ess o ppo rtu nit y .

T he Q uestio n ( 2 0 P oin ts ) T a kin g th e r o le o f c o nsu lt a nt to N ik e In c., d is cu ss h ow N ik e m ig ht m ove b eyo nd se ll in g h ig h-q ualit y fo otw ear a n d a ppare l a nd u tiliz e it s e xp ertis e to s e rv e a s o cia l need . G iv e N ik e s o m e a dvic e o n a ctio ns th e c o m pany c o uld ta ke in d if f e re nt geog ra phic m ark e ts th at w ould c o nnect e co nom ic a nd s o cia l n eeds.