Instructions Management functions include setting and measuring goals for a company, determining which elements are key to a particular situation, and leading/motivating the company to meet those goal

Specifically, the following critical elements must be addressed:

 Based on the TOWS analysis performed on your chosen company, set two goals for your chosen organization to pursue.  Suggest at least one metric per goal that managers could use to measure how well the company is meeting each goal. Metrics need to be objective and meet the SMART criteria: Specific, Measurable, Actionable, Relevant, and Timely. See Start SMART Goal Setting for more information on setting SMART goals. Rubric Guidelines for Submission: This short paper must be 2–3 pages in length (plus a cover page and references) and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. All references must be cited in APA format.

Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value Goals Meets “Proficient” criteria and employs industry-specific language to demonstrate expertise in the two goals for the chosen organization to pursue based on TOWS analysis Provides two goals for the chosen organization to pursue based on TOWS analysis Provides two goals for the chosen organization to pursue based on TOWS analysis, but goals are unclear or lack detail Does not provide two goals for the chosen organization to pursue based on TOWS analysis 45 Metric Meets “Proficient” criteria and employs industry-specific language to demonstrate expertise in providing at least one metric per goal that managers could use to measure how well the company is meeting each goal Provides at least one metric per goal that managers could use to measure how well the company is meeting each goal Provides at least one metric per goal that managers could use to measure how well the company is meeting each goal, but metrics are unclear or lack detail Does not provide at least one metric per goal that managers could use to measure how well the company is meeting each goal 45 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 10 Total 100%