Instructions Submit Milestone Three: Strategy and Key Performance Indicators for your chosen company. Make sure your chosen strategy is in line with the company's mission and values. Your KPIs should

IV. Strategy: What does the company need to do to change direction? A. Devise an informed basic strategy to move the organization in a new direction based on the environmental analysis.

B. Identify the key players in implementing the strategy (marketing, operations, accounting, sales, HR, etc.) and describe how it affects them. C. Develop a basic (high-level) plan to improve organizational performance. 1. Define goals for profitability based on specifics from analyses. 2. Explain in detail how the goals are in alignment with the company mission/vision and values. D. Describe in detail how this plan affects the organization’s departments (marketing, operations, HR functions, etc.). V. Key Performance Indicators: What does success look like? A. Determine the specific KPIs you will use to effectively measure the success of the strategy and explain how/why these KPIs align with the identified strategy and with the organization’s mission, vision, and values.

B. Identify at least one KPI for each profitability goal identified previously. Rubric Guidelines for Submission: This milestone must be submitted using the worksheet provided and must be written in APA format. Use double spacing, 12-point Times New Roman font, and one-inch margins. All references must be cited in APA format. Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value Strategy: Basic Strategy Devises an informed basic strategy to move the company in a new direction based on environmental analysis Devises a basic strategy to move the company in a new direction, but the strategy is not logically based on environmental analysis Does not devise a basic strategy to move the company in a new direction based on environmental analysis 10 Strategy: Key Players Identifies the key players in implementing the strategy and describes how it affects them Identifies some of the key players in implementing the strategy, but the identification is incomplete or lacks detail on how they are affected Does not identify the key players in implementing the strategy 10 Strategy: Basic Plan Develops a basic (high-level) plan to improve organizational performance Develops a basic (high-level) plan, but it contains inaccuracies in relation to improving performance Does not develop a basic (high- level) plan to improve organizational performance 15 Strategy: Basic Plan - Goals Defines goals for profitability based on specifics from analyses Defines goals for profitability, but goals contain inaccuracies in relation to analyses Does not define goals for profitability 13 Strategy: Basic Plan – Alignment Explains how the goals are in alignment with the company mission, vision, and values Explains how the goals are in alignment with the company mission, vision, and values, but explanation is incomplete or lacks sufficient detail Does not explain how the goals are in alignment with the company mission, vision, and values 13 Strategy: Basic Plan - Affects Describes how the plan affects the organization’s other departments Describes how the plan affects other departments, but the description is incomplete or lacks sufficient detail Does not describe how the plan affects other departments 10 Key Performance Indicators: Specific KPIs Determines the specific KPIs to use to effectively measure the success of the strategy and explains how they align with strategy and mission, vision, and values Determines KPIs to use to measure the success of the strategy, but some KPIs are incorrect, or explanation of how they align with strategy and mission, vision, and values is missing or incorrect Does not determine the specific KPIs to use to effectively measure the success of the strategy 13 Key Performance Indicators: One for Each Profitability Goal Correctly identifies at least one KPI for each profitability goal Identifies a KPI for most but not all goals, or KPIs are misaligned to goals Does not identify at least one KPI for each goal 10 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 6 Total 100%