The Organization’s Response to ChangeOverviewFrom the same case that you have chosen for Deliverables 1 to 3, you will advise the CEO on how best to position the organization to be responsive to chang

Running Header: INNOVATION AND COMPETITIVE ANALYSIS

Innovation and competitive analysis

February 7, 2021

Introduction

Marketing innovation is essential for the survival of any particular company in a dynamic, fast competitive market. The main factor to a rapid rivalry between the business firms in different industries is the adoption in production, manufacturing, and manufacture and sales of products and services of a state-of-the-art technological system. Reguia (2014) marketing breakthrough relates to the application of a modern marketing approach that requires radical improvements in product design, packaging, positioning, promotion, and product pricing.

In contrast to rivals within the same sector, the comparative edge applies to a far superior result (Jurksiene & Pundziene, 2016). The relation between marketing innovation and competitive edge is that an organization must undertake marketing innovation to have a competitive advantage over its business rivals (Anwar, 2018). The Apple Business was an example of a creative firm in 2018 being ranked number one. The fact that it was the first corporation in the world to reach a market valuation of 1 trillion US Dollars was behind Apple Company was ranked No. 1 in the world. Therefore, the thesis of this study is the critical examination of the beneficial effect of marketing disruption on the strategic advantage of the business.

The objective of the study

This research aims first and foremost to assess the value of marketing creativity by the company to contribute significantly to the company's strategic competitive advantage (Anwar, 2018). The numerous marketing technologies and their consequent strategic advantages for the business would thus be addressed.

Discussion

Innovations of different forms occur and are rendered in commercial terms that are very important for a business to expand and prosper (Amarakoon, Weerawardena, & Verreynne, 2018). For example, we have product creativity representing the art of developing and ultimately selling a new commodity or service or an updated concept from existing commodities and services. For instance, Foxconn has extended its marketing strategy to product creativity among many other technology-based gadgets in manufacturing iPhones and iPods (Reguia, 2014). Process invention that refers to modern or modified methods of distribution or processing of products is another advancement. This factor concerns the positive improvements in product distribution software, equipment, or techniques (Jurksiene & Pundziene, 2016). Google Corporate is a prime example of a business that has had a good process innovation. The company strives to develop its activities continually.

We also have manufacturing advances relating to designing and introducing newly revamped and strengthened products and services on the market (Weerawardena & Mavondo, 2011). With a more in-depth view of marketing. Development creativity involves taking a current commodity or good into a new one with better market values. The incorporation of GPS in both private and commercial vehicles to improve their protection are examples of product advancement. The Garmin Corporation is a major multinational maker of GPS for cars and is an example of a leading foreign business that has embraced manufacturing innovation (Weerawardena & Mavondo, 2011).

In addition, service advancement is based on certain technology types or systemic processes, which apply to the product or service—the innovation in non-technological fields in the field of operation (Reguia, 2014). There is also no relationship between the viability of service invention and the innovation of absolute technology alone. The Amazon Corporation is one example of world leadership in service innovation since Amazon's web services were born out of the technology needs of Amazon's e-commerce and had thus become a USD 13 billion company.

There are some types of ties between creativity and strategic advantage in marketing. For example, innovative marketing is very important for a company's sustainability as it enables businesses to join markets, thereby gaining a more significant consumer market share (Amarakoon, Weerawardena, & Verreynne, 2018). Marketing creativity is equally important as it can lead to creating original ideas, which gives the business a competitive edge in turn. For instance, a company through which it has access to natural resources the access by rivals is limited. Besides, creativity in marketing encourages a business to leverage its potential by selling the products and services it wants on the market.

The main forum for recording a product's pattern, configuration, and shape is a creative concept registration. In the selling of electrical goods, Apple is a geographically positioned business. Innovative marketing requires large patenting ideas that are essential in the competition in products and services. The feature of innovative product and service pricing would allow a business to acquire a broader consumer portfolio. For instance, by overtaking its rivals, Apple has been able to stand out in the market.

Conclusion

Finally, it should be remembered that an organization with a set of strategic advantages is well known for different types of marketing creativity. Service invention, for example, was addressed among other forms of inventions. This research has also analyzed and established the connection between the different technologies and the strategic gains of a business enterprise. The creative branding, architecture, and promotion of the organization are also necessary to reach untapped markets worldwide.

References

Amarakoon, U., Weerawardena, J., & Verreynne, M. L. (2018). Learning capabilities, human resource management innovation, and competitive advantage. The International Journal of Human Resource Management, 29(10), 1736-1766.

Anwar, M. (2018). Business model innovation and SMEs performance—does competitive advantage mediate? International Journal of Innovation Management, 22(07), 1850057.

Jurksiene, L., & Pundziene, A. (2016). The relationship between dynamic capabilities and firm competitive advantage. European Business Review.

Reguia, C. (2014). Product innovation and competitive advantage. European Scientific Journal, 1(1), 140-157.

Weerawardena, J., & Mavondo, F. T. (2011). Capabilities, innovation, and competitive advantage. Industrial Marketing Management, 40(8), 1220–1223. https://doi.org/10.1016/j.indmarman.2011.10.012