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Compare and Contrast

PFE needs a structured solution to remedy its present situation towards expansion and establishing smaller self-reliant stores. The CEO also has ideas on combining department and customer information to enable PFE to make healthy and suitable business decisions. The essay will furnish the company with relevant information comparing how ERP, CRM, and BI can help the business and recommendations enable it to steer to its mission.

Enterprise Resource Planning (ERP) incorporates management of main business procedures, normally in real-time and affected by software and technology. It provides a general outline of business enterprise through the database, organized, and directed by the management system. On the other hand, Pólkowski et al. (2016) explain that Business Intelligence (BI) is the business approach and innovation for data analysis of enterprise information. BI is a forum that demonstrates data in a functional, and right format that is appropriate for each customer in a way that enables them to make an informed decision. There are two classes of BI technology sources, hence, the internal and external sources. Internal sources include data files and databases in the business assets, while external sources include data and information acquired from the internet. Pólkowski et al. (2016) further explain that Customer Relationship Management (CRM) is a process in which an organization manages its association with clients, generally using data analysis to investigate a substantial amount of information.

There is always uncertainty among ERP, BI, and CRM; for instance, many people believe that ERP and BI are the same. However, BI is a more sophisticated technology system that, even though it depends on ERP, also depends on the information and data from the back office (Pólkowski et al. 2016). Furthermore, an organization can merge the CRM functions into BI and ERP solutions. The highest and ideal use of CRM and BI systems' capability needs to enclose them into a central system that promotes a company's management. Therefore, appropriate management of the central system is an essential element responsible for business success since it is a key feature of an enterprise's internal information technology infrastructure.

PFE has an aspiration of extension into three more neighboring states in the next five years. The organization wants to use the same population numbers to ascertain the number of branches it should open. However, the CEO is concerned about department and customer information, which needs accumulation to enable the company to make healthy and timely decisions. The organization must establish distinctive, excellent customer service and offer quality to the client base. Since PFE is implementing enterprise solutions, it needs to invent a tactical sourcing plan to help them concentrate on future strategies through this uncertainty.

Through the establishment of ERP, the company needs to develop a strategic sourcing team with a suitable experience level in different departments. This team would include engineering, supply chain, marketing, sales, and finance. Additionally, PFE should check their plan and develop a projection for organizing IT logistics, bring the company together, and reason tactically. According to Ali & Miller (2017), PFE needs to introduce a long-term emphasis on data management and analysis, with the capability to view data and concentrate on appropriate varieties. PFE's work plan should be based on different categories, including a view of expenses and prices (Ali & Miller 2017). Besides, the company should ensure that suppliers are accessible while enhancing a relationship with other stakeholders. Finally, appropriate execution of ERP, BI, and CRM systems need to use designed techniques and approaches for the implementation of different stages.

References

Ali, M., & Miller, L. (2017). ERP system implementation in large enterprises–a systematic literature review. Journal of Enterprise Information Management. https://doi.org/10.1108/JEIM-07-2014-0071

Pólkowski, Z. D. Z. I. S. L. A. W., Constantin, D. A. M. I. A. N., Raducu, A. I., & Blidaru, E. W. (2016). The integration of BI, ERP and CRM systems. Zeszyty Naukowe Uczelni Jana Wyżykowskiego. Studia z Nauk Technicznych. Retrieved from http://yadda.icm.edu.pl/baztech/element/bwmeta1.element.baztech-4b53ed4a-036c-424d-abbc-9371921f557a