1. Carefully read the attached : Dual Concern Model, Interdependence and Group Conflict and the Case Study, " A New Brand for Senior Health Plus". 2. Then complete the five questions outlined. Make

CASE STUDY QUESTIONS

Case Study on Conflict and Cooperation Assignment:

Please provide a written response to the following questions:

1. What is the source of the conflict over the Rebranding effort between the Marketing and Human Resources Departments?

2. How does the Rita Lansing, head of the Marketing Department respond to this conflict?

Refer to the Dual Concern Model Characteristics.

3.  How does Jamie Richards, head of the Human Resources Department respond to this conflict? Refer to the Dual Concern Model Characteristics.

4. Do you agree with how Ms. Richards of Human Resources responded? Did her way of handling the conflict help the organization? Did it reflect well on her and her department?

5. Could there have been a better outcome for the Organization? What are your thoughts?