Strategic Management Assignment. Please read through the instructions and make sure you fully understand before you send a proposal. Thank you.
Book: Strategic Management of Health Care Organizations Eighth Edition Peter M. Ginter, W. Jack Duncan, Linda E. Swayne
This assignment requires you to integrate Chapter 4 (value Chain), Chapter 6 (market segmentation), your reading on Diversity and Strategy, and Chapter 9 (value adding support strategies)
Consider the market segmentation strategies from Chapter 6.
Explain why it is important for a health care provider to use their value chain in the market segmentation process.
How does the value chain support any value added support strategy?
How does this recognize the uniqueness of customers in designated market segments?
This assignment should be one page with reference page.
Value Based Competition –
Please read the last two articles from Michael Porter (see the syllabus), which describe another way to think about competition and strategy. This is state of the art theory, which is becoming practice. Also reading the attached document that criticizes this concept. Since publishing his book on Value Based Competition, Redefining Health Care, in 2006, Professor Porter has taught his concepts to hospital CEOs, COOs, and CFOs at the Harvard Business School as a week-long intensive seminar. Please also read the attached article, which is some of the criticisms related to Porter's concepts.
Key Concepts from the articles are:
1. Value Based/Positive Sum Competition,
2. Zero Sum Competition,
3. Competing around medical condition,
4. Narrow or broad based strategies,
5. Scope/experience/quality outcomes
Define these five in your own words (no quotes) your essay should not exceed one and half (1 and 1/2) pages with reference page.
More of Porter's Five Forces - pages 89 - 104
Attached Files:
More on Porter's Fives Forces.doc (178.5 KB)
View the following videos on Youtube:
http://www.youtube.com/watch?v=5JjNUxxsDP0
http://www.youtube.com/watch?v=mYF2_FBCvXw
Recorded Lecture - Mission, Vision and Values
Attached Files:
- MVV and Strategies.mp3 (10.756 MB)
Mission, vision and values are important strategically - they can help our organization differentiate itself from the competition.
Chapters 6 & 7
Attached Files:
- Strategy Development Part 1.mp3 (14.385 MB)
This lecture presents Corporate Strategies. Read the following articles from The New York Times, found at: http://www.nytimes.com/2013/08/13/business/bigger-hospitals-may-lead-to-bigger-bills-for-patients.html?hp and
http://www.nytimes.com/2014/02/05/business/economy/health-law-goals-face-antitrust-hurdles.html?ribbon-ad-idx=4&rref=business&module=Ribbon&version=origin®ion=Header&action=click&contentCollection=Business%20Day&pgtype=article (for this article cut and paste into your browser)
Strategy Selection Process Part II Chapters 6 & 7
Attached Files:
- Strategy Development Part 2.mp3 (9.53 MB)
Second Part that describes SBU and Operational Unit Strategies.
For chapter 7, read pages 245-252, 264 to the thop 0f 269, 274-287
Value Adding Service Delivery Strategies - Porter's Values Base Competition
Attached Files:
- Value Based Competition Part One.mp3 (8.229 MB)
- Value Based Competition Part Two.mp3 (12.342 MB)
Read Chapter 8 in the text and spend a few extra moment on Value Based Competition, which appears in the text. This is an important new approach to competition and strategy in health care, one that is gain momentum in the field. Please read the articles identified on the syllabus as Porter 2 & 3. You can access the articles from the library, do a Google search or purchase them from the Harvard Business School the digital copy is only $3.
View one or both of these videos on youtube
http://www.youtube.com/watch?v=KXecsdrQ-YI
http://www.youtube.com/watch?v=DRkhppxZzL0
Value Added Support Strategies
After you read Chapter 9, please view the following You Tube videos on the Culture of the Organization:
http://www.youtube.com/watch?v=HuwZLU5hITY
http://www.youtube.com/watch?v=kiFMJfrCO_0
