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1 Change Management Simulation: How to Play Copyright © 2013 Harvard Business School Publishing 2 Overview You will play the role of either the CEO or Director of Product Innovation at Spectrum Sunglass Company You’re in charge of getting Spectrum to adopt a new sustainability initiative. You have 96 weeks to achieve a critical mass of managers at Spectrum to adopt your initiative 3 PREPARE: Introduction & How to Play •Review the preparatory materials: • How to Play • Foreground Reading • Simulation Introduction • Organization Chart 4 Sidebar The sidebar, available on all screens, gives an overview of your progress. The calendar tracks your progress over the course of 96 weeks. Credibility : some levers are more effective depending on your credibility level in the organization. Organizational Phase of Adoption : As the initiative gains traction, the organization will with move through the 3 phases:Mobilize | Movement | Sustain The number of adopters in the organization . You are Spectrum’s first adopter. Change Efficiency Ratio : Calculate by dividing # of adopters by week’s used. A higher ratio show greater change efficiency. This will be N/A until you gain your first adopter. 5 ANALYZE: Dashboard As targets are outlined to indicate their rank in the company. As they move through the Stages of Adoption, their bars will fill: • Awareness: 1 bar • Interest: 2 bars • Trial: 3 bars • Adoption: 4 bars 6 DECIDE: Decisions Each week you’ll decide which lever to pull, and if applicable, who to target. • Click the Lever to select it. • Click the checkbox of the person you wish to target. 7 DECIDE: Decisions: Lever Information Click on “ ?” for more information about a lever. Scope of Impact : Some levers target everyone in the organization.
Others only target a few people and require you to select who to target Weeks to implement: Levers can only be pulled on at a time, and some take longer than others. Weeks before re -use: Some levers cannot be used again right away. 8 ANALYZE: News After submitting a decision, results, you will return to the Dashboard . • The News will update you on the impact of your most recent decision on the organization, its targets, and your credibility. • It also links to the Decision History screen. 9 DECIDE: Decision History You can review your past decisions at any time from the Decision History screen. • Decision submitted • Targets selected • Snapshot of the Lever’s Impact 10 ANALYZE : Dashboard (Post -Interviews) If you choose to conduct private interviews, the interview results are available on the Dashboard. • : The “i” icon indicates that you’ve interviewed that person. Click to access a transcript of their interview. • : A yellow triangle indicates that a person has been identified as resister. 11 ANALYZE: Organizational Readiness Organizational Readiness tracks how many people you have in each phase of adoption and how that changes over time. • Vertical lines indicate where the organization moved to the next Phase of Adoption 12 ANALYZE: Lever Impact Lever Impact details the direct and indirect impact of the most recent decision submitted on each target. • Note that this is not cumulative and only reflects the most recent lever pulled. • Use the toggles to view Direct Impact, Indirect Impact, or turn on both for Total Impact.. 13 ANALYZE : Relationship Networks The Relationships Network graph show Formal (professional) and informal (personal) connections. • Roll over a person’s picture to highlight his or her network. • Yellow: Works with • Blue: Is Friends with • Green: Is Friends with & Works with • Once you interview people, you will see their informal network too (if they have one).
