POLICY ANALYSIS AND EVALUATION CLASS problem set please fill-up the Libby boxes no unnecessary explanations ONLY detailed and explained answers! please check the paper which I have uploaded

1 ccupation and career are central to how we evaluate ourselves and one another. We therefore seek to associate ourselves with occupa- tions and workplaces that reflect positively on our social standing and self -esteem. Public bureaus and their employees, howe ver, are burdened by deep - rooted public hostility and by political and media bashing (Goodsell, 1994; Hvidman & Andersen, 2015; Marvel, 2015, 2016; Del Pino et al. , 2016). Extant management research would suggest that negative reputation signals may lead e mployees to withdraw their identification with their bureaus , and commitment to them , resulting in lower indi- vidual and organizational performance. Despite the gravity of these concerns, within the public man- agement literature the implications of entrenche d negative bureau reputations for the attitudes and behaviors of public sector employees are rarely dis- cussed (Chen & Bozeman, 2014; Garrett et al. , 2006). Moreover, the few studies that analyze the consequences of bureaucracy bashing for employ- ees fail to examine endogenous mechanisms that public organizations might use to secure employ- ees’ attachment and contributions. To advance the limited research in this do- main, we delineate a theoretical model, which stresses the contingent effects of reputation sign als on public -sector employees’ organizational identifi- cation and commitment. Building on Carpenter (2010), we treat reputation signals as expressions of external audiences’ views of a bureau, relating to its performance, technical expertise, procedural le gal- ity, or morality. We argue that reputation signals, which reveal the public’s disregard for a bureau- cratic organization, do not universally undermine its employees’ organizational identification and commitment. Employees who derive high self -es- teem from their perceived competence and value within the organization, are relatively buffered from the effect of exogenous reputation signals. Em- ploying a survey experiment, we test these proposi- tions in the context of an Israeli welfare agency. O * Department of Political Science & the Federmann School of Public Policy and Government , The Hebrew University of Jerusalem ; † Department of Political Science, The Hebrew University of Jerusalem ; ‡ Department of Political Science, The Hebrew University of Jerusalem & The National Social Security Institute Address correspondence to Sharon Gilad at ([email protected] ) Copyright: © 2018. The authors license this article under the terms of the Creative Commons Attribution 4.0 International License. Abstract: Notwithstanding the significance of a positive bureaucratic reputation, the average bureau functions amidst deep -rooted public hostility. Bureaucracy bashing presumably weakens public sector employees’ com- mitment to their bureaus, which is known to undermine public sector performance. Motivated by these con- cerns, this paper in vestigates whether exogenous signals regarding a bureau’s reputation affect the organiza- tional attachment – identification and commitment – of its employees, and the variation in employee re- sponses. Employing an experiment at an Israeli welfare bureaucracy , we show that the organizational attach- ment of employees who feel central and influential within the bureau is unshaken, and even reinforced, in response to negative reputation signals. Conversely, employees who feel marginal and powerless are receptive to both negative and positive reputation signals. The implications of these findings are that public organiza- tions can buffer their employees from the detrimental effects of negative reputation signals, yet by so doing they may shut out justified scrutiny a nd demands for change. Keywords: Bureaucratic reputation, Reputation signals, Organizational identification, Organizational commitment Journal of Behavioral Public Administration Vol 1(1), pp. 1 -11 DOI: 10.30636/ jbpa.11. 11 Sharon Gilad *, Pazit Ben -Nun Bloom †, Michaela Assouline ‡ B ureaucrats' processing of organizational reputation signals Gilad, Ben -Nun Bloom, & Assouline, 2018 2 Bureaucratic Reputation and Employees’ Organizational Attachment Organizational Identification (Riketta, 2005) and Organizational Commitment (Meyer et al. , 2002) are two facets of organizational attachment. Organ- izational commitment received substantial a tten- tion in public management research (e.g. Bullock et al., 2015; Chordiya et al. , 2017; Dick, 2011; Hassan & Rohrbaugh, 2012; Lyons et al. , 2006; Moldoga- ziev & Silvia, 2015; Moynihan & Pandey, 2007; Stazyk et al. , 2011; Tummers & Knies, 2013; Yang & Pand ey, 2009), whereas organizational identifica- tion has been relatively overlooked (cf. Rho et al, 2015). The salience of both concepts, in organiza- tional studies, lays in their documented correlations, albeit to different degrees, with significant out- comes, including employees’ absenteeism, job in- volvement, voluntary contributions, overall job and organizational satisfaction and intentions to leave (Meyer et al. , 2002; Riketta, 2005). Organizational identification regards an in- dividual’s categorization of herself as a member of an organization, and of the organization as central to her self -concept (Ashforth & Mael , 1989; Has- lam & Ellemers , 2005). As such, the theorization of organizati onal identification is rooted in Social Identity Theory, according to which individuals’ self -concept is based on their self -linkage to multi- ple social groups and organizations, with some identities being more salient than others given situ- ational factors and contextual cues (Tajfel , 1982). Organizational commitment is a broader, less distinct, concept, encompassing three elements of one’s attachment - staying in the organization due to positive affect (affective commitment), sense of obligation (normative commitment), or lack of alternatives (continuance commitment) (Al- len & Meyer , 1990; Van Dick , 2004). In this study, we focus on employees’ affective organizational commitment, which has been shown to exert the strongest, and most constructive, effects on e m- ployees’ attitudes and behaviors (Mathieu & Zajac, 1990; Meyer & Allen, 1997; Meyer et al. , 2002). Our introduction hinted at the dearth of research about the consequences of bureaus’ repu- tations for employees’ organizational attachment, or indeed for any type of attitudes or behaviors.

Garrett et al. (2006) conducted focus groups with senior civil serv ants who indicated that bureaucracy bashing in electoral campaigns impaired their mo- rale, undermined bureau recruitment and fueled distrust between civil servants and political appoin- tees. More recently, Chen and Bozeman’s (2014) survey -based study found t hat public sector man- agers tend to internalize the public’s perceptions of private sector superiority, resulting in lower re- ported levels of job involvement, job satisfaction, and pride in being members of their bureaus. Alongside the above scarcity in pub lic ad- ministration studies, a sizeable body of non -exper- imental, survey -based organizational research sug- gests that employees’ beliefs about their organiza- tions’ external image is positively associated with organizational identification (e.g. Bartels et al ., 2007; Dukerich et al. , 2002; Dutton et al. , 1994; Fulller et al., 2006; Riketta, 2005; Rho et al. , 2015; Smidts et al., 2001) and commitment (Carmeli, 2005; Carmeli & Freund, 2009). Building on social identity theory, this literature suggests that emplo yees are inclined to adopt highly -regarded organizations as central to their self -concept, over other potential identities (e.g., other organizations or social groups), because this reflects positively on their self -esteem (Meyer et al ., 2006). For public organizations, the above litera- ture implies that negative public sentiment and bu- reaucracy bashing may undermine employees’ or- ganizational attachment, with detrimental behav- ioral consequences. Still, we cannot draw reliable inferences from current research , since organiza- tional image , as conceptualized and measured in these studies, regards employees’ subjective beliefs about external audiences’ perceptions of their or- ganizations. The patent flaw in extant research per- tains to its overlook of the possible e ndogeneity be- tween the dependent variables – employees’ organ- izational identification and commitment – and em- ployees’ construction of the organization’s image.

Employees who have incorporated the bureau as central to their self -concept are presumably moti- vated to believe that external audiences value their organization, because such a belief allows them to maintain positive self -esteem. As Chen and Bo- zeman (2014 , p. 561) acknowledge, overcoming this shortfall entails an experimental manipulation of employee s’ perceptions of how external audi- ences perceive their organization. Hence, the first goal of this paper is to assess whether positive and negative reputation signals, which are independent of employees’ self -construction of the organiza- tion’s image, in f act shape their organizational at- tachment. Specifically, we hypothesize that: Journal of Behavioral Public Administration , 1(1) 3 H1a-b: Negative (/positive) reputation signals are negatively (/positively) associated with an employee’s identification with, and commitment to, the organization. Organization -based Self -esteem as a M oderator of Reputation Signals Our above hypothesis suggests that bureaucratic reputation, due to its consequences for employees’ derivation of self -esteem from organizational membership, likely shapes their organizatio nal identification and commitment. Still, we propose that public sector organizations and their managers can regulate the effect of reputation signals on em- ployees by enhancing (or undermining) employees’ perceptions of themselves as competent and valued within the organization. An extensive body of research shows that employees’ perceptions of themselves as competent, influential, and important within the organization (Bowl- ing et al. , 2010), tagged Organizational -Based Self - Esteem ( OBSE ), are shaped by int ra-organizational factors. This includes organizational and job struc- tures that allow employee participation and discre- tion, encouraging messages from significant others (e.g., supervisors) and on -the -job experiences of success and failure (Pierce & Gardne r, 2004). Prior studies have confirmed a strong, positive, associa- tion between OBSE and both organizational iden- tification, and affective organizational commitment (Bowling et al. , 2010; Pierce & Gardner, 2004). In addition to its established direct effect, we expect employees’ OBSE to moderate the effect of reputation signals on their organizational identi- fication and commitment. Employees who feel competent, influential, and important within their bureau are pot entially more threatened by negative reputation signals. This is so because such signals conflict with a key grounding and dimension of their self -esteem and self -concept. Related organi- zational research documents employees’ response to such identity threa ts. It suggests that committed employees working in “dirty occupations” (Ash- forth et al. , 2007), or condemned organizations (Gendron & Spira , 2010), tend to guard their iden- tities through an array of strategies including adher- ence to occupational ideologie s that explain away external allegations as misguided, maintaining high social cohesion and/or defensive derogation of those who are making the accusations (e.g., Petriglieri , 2011). Consequently, we expect employ- ees who enjoy high OBSE to dispute the vera city and impartiality of negative reputation signals. The identity threat posed by negative external signals may accentuate these employees’ perception of us (bureau members) versus them (the ignorant pub- lic, self -serving politicians, and biased media) and paradoxically may enhance their organizational identification and commitment. Alternatively, a related psychological mechanism implies that employees who enjoy high self -esteem from organizational membership would be unaffected by external reputation sig nals, regardless of their content. Given their strong in- centive to maintain a positive image of their organ- ization, such employees are incentivized to accu- mulate information that supports their favorable image of the organization and to rehearse defense of their workplace. Well -rehearsed attitudes form strong and stable associations between objects and evaluations which are automatically activated (e.g., Fazio, 2001; Fazio et al. , 1986 ). Such entrenched as- sociations between their organization and positive evaluations may render employees’ attitudes imper- vious to the influence of new information, whether positive or negative. Turning to employees at the low end of OBSE, extant research would expect the bureau to be relatively peripheral to these employees’ se lf- concept, given their feeling of marginalization within the organization. As such, they are less psy- chologically invested in a positive image of the or- ganization and of their own work within it. We would therefore expect them to be more open to external direction and less judgmental of the verac- ity and impartiality of external signals, which nei- ther threaten nor reinforce a central dimension of their individual identity and self -esteem. Thus, their beliefs about the organization and how others view it, an d thereby their organizational identification and commitment, may be more malleable to the in- fluence of external signals. Negative reputation sig- nals would convey to employees that external audi- ences have a negative view of their organization, undermining their already low derivation of self -es- teem from organizational membership, leading to an even lower organizational attachment. Positive signals, conversely, would improve these employ- ees’ perceptions of the organization’s image, providing an external source of self -esteem from organizational membership and thereby boost their generally low organizational attachment. Thus, we Gilad, Ben -Nun Bloom, & Assouline, 2018 4 propose: H2a-b: The effect of reputation signals is moderated by organ- izational -based self -esteem, such that the detrimental (/ad- vantageous) effect of negative (/positive) reputation signals on organizational attachment wanes as employees enjoy higher organizational -based self -esteem. Methodology Research Design Our research focuses on the organizational identi- fication and commitment of employees of the Is- raeli National Social Security Institute (NSSI). The NSSI is a statutory organization, employing around 3,800 employees. NSSI provides all Israeli citizens with a basic, mandated pension and manages citi- zens’ claims for means -tested benefits for disability, unemployment and income support, among others. We conducted our research in July 2016 simultaneously in four of the NSSI’s 23 branch of- fices at the cities of Jerusalem, Tel Aviv, Beer Sheva and Rehovot. 1 We selected these four offices for their relatively large employee numbers and for their non -extreme values as revealed from a confi- dential NSSI’s client satisfaction survey. 2 Permis- sion t o conduct the study at the NSSI branches was granted by the organization’s chief HR director, the branches’ heads and local HR managers. The study was subject to ethical review and authorization by Hebrew University’s IRB committee. Three trained research assistants, supervised by the third coau- thor who works for the NSSI’s research depart- ment, distributed surveys in the relevant offices to consenting participants and collected them within about an hour of their distribution. Participants were randomly ass igned to one of three versions of our survey 3 employing a between -subjects, non -factorial design. 4 All surveys opened with an identical set of Likert -item ques- tions, including questions about employees’ OBSE, additional demographics and controls. Following these survey questions, two groups of respondents read and were primed with one of two versions of an experimental manipulation (N=62 and N=51).

The third control group received a manipulation - free survey (N=52). All participants were then asked identical survey items regarding their organi- zational identification and commitment. Manipulation and Operationalization of Variables The experimental manipulation, which provided re- spondents with an external signal of the NSSI’s reputa- tion, involved equivalent positive and negative framing (as in Olsen, 2015) of the findings of a real academic study (Mizrahi et al., 2010). The control g roup received no reputation signal. Our negative and positive reputa- tion signal conditions read as follows (bold and under- line in the original): The logic underlying the above manipula- tions is that organizational identification, like other forms of social identity, is malleable and open to external cues (cf. Benjamin et al. , 2016; Ben -Nun Bloom et al., 2015; Cohn et al. , 2014). Our measurement of Organizational Iden- tification, which appeared immediately following the manipulations, involved translation of three items (Cronbach’s alpha=0.82) from an index de- veloped by Mael and As hforth (1992). A re pre- sentative item from this index is “When talking to family and friends about the NSSI’s employees, I tend to say ‘we’ and not ‘them’.” Appearing following the manipulations, our operationalization of Affective Organizational Commitment drew on four item s (Cronbach’s al- pha=0.78) from a validated index developed by Al- len and Meyer (1990). Representative items from this index include “the NSSI is very meaningful for me,” or “the thought that I would be working at the NSSI until retirement pleases me.” “Towards conclusion, we would like to al- low you to convey, in your own words, how you experience the relati onship between the NSSI and the insured 5 public . In research conducted by the universities of Haifa and Ben -Gurion, funded by the NSSI, cit- izens were asked about their trust in the Insti- tute 6 and its employees. Around 50% of the insured who participated in the study reported that they [have no trust / trust] in the National Social Security institute. In the available space [below], tell us about an experience in which you encountered, personally or via the media, the public’s [mistrust/ trust] of the NSSI, and how you felt at that moment. ” Journal of Behavioral Public Administration , 1(1) 5 Our measurement of OBSE is a transla- tion of a six -item index (Cronbach’s alpha =0.87), developed by Pierce et al. (1989). A representative item is “my opinion is important in this work- place.” To facilitate interpretation of the relative effects of the variable s, we normalized all measure- ments to range between zero and one. The appen- dix presents descriptive statistics for the sample and for each of the three experimental groups, as well as a full translation of the above survey indices. Results The multivariate analysis in Table 1 tests the effects of the manipulated negative and positive reputation signals of NSSI’s reputation versus the baseline of the control group, on employees’ organizational commitment (Models I -Va) and identification (Models I -Vb). First, in accordance of H 1a-b we as- sess the independent effects of the positive and negative manipulated reputation signals (Models Ia & Ib). Then, in line with H 2a-b, we estimate OBSE as a moderator of the effect of both the positive and the negative reputation signals by specifying in- teractions between these two terms ( Models II -Va & II -Vb). We present both the bare -bone models (I-IIa & I -IIb, IVa & IVb), including just the exper- imental treatments and OBSE , as well as the mod- els using control variables (IIIa & IIIb, Va & Vb), holding constant employee demographics and fixed effects for the NSSI local branches as addit ional ro- bustness checks. Table 1 The interactive effect of reputation signals and organizational -based self -esteem on or- ganizational commitment and identification – Experiment Organizational commitment Organizational identification Ia IIa IIIa IVa Va Ib IIb IIIb IVb Vb Positive reputation signal .017 .021 .024 .245+ .288* .015 .016 .022 .379* .431** (.040) (.036) (.036) (.134) (.130) (.047) (.044) (.045) (.157) (.157) Negative reputation signal -.028 -.303* -.321** -.012 -.013 .001 -.211 -.239 .015 .027 (.038) (.126) (.120) (.035) (.035) (.044) (.149) (.148) (.041) (.042) Organizational -based self - esteem (OBSE) .306** .243* .556** .521** .333** .277* .602** .587** (.102) (.099) (.098) (.095) (.120) (.121) (.113) (.113) Negative signal X OBSE .384* .411** .298 .359+ (.162) (.155) (.193) (.192) Positive signal X OBSE -.294+ -.348* -.479* -.545** (.169) (.166) (.199) (.202) Education -.074+ -.088* -.060 -.083 (.042) (.042) (.051) (.051) Male .123** .123** .091 .090 (.047) (.047) (.058) (.058) Age -.121 -.085 -.179 -.141 (.103) (.105) (.127) (.127) Tenure .078 .059 .112 .092 (.063) (.064) (.079) (.078) Branch fixed -effects No No Yes No Yes No No Yes No Yes Constant .765** .531** .557** .339** .342** .698** .446** .497** .241** .262* (.028) (.082) (.098) (.079) (.099) (.032) (.096) (.116) (.091) (.113) N 156 156 150 156 150 159 159 152 159 152 R2 .009 .213 .340 .200 .327 .001 .141 .219 .159 .240 Note: Table entries are unstandardized OLS coefficients, with standard errors in brackets; ** p<.01, * p<.05, + p<.1 Gilad, Ben -Nun Bloom, & Assouline, 2018 6 Counter to the expectations of H 1a-b, the manipulated negative and positive signals of the NSSI’s reputation had no significant effect on em- ployees’ organizational commitment ( Model Ia) and identification ( Model Ib), compared with the control condition. In addition, comparing the pos- itive and negative reputation signals with each other directly (not presented in Table 1) yielded no statis- tically significant effects (p OC=.240, p OI=.742). While we find no evidence for the direct eff ects of reputation signals ( Models Ia and Ib), seven of the possible eight treatment -by -OBSE in- teractions - in both the controlled and uncontrolled models, and for both dependent variables - allow rejecting the null hypothesis for H 2a-b, showing the expect ed moderation trend. 7 Figure 1 depicts the marginal effects for the four interactions between the reputation signals and OBSE. That is, the changes in the effect of each of the two reputation signals across the ob- served range of OBSE. The upper panels depict the marginal effect of the negative and positive signals on organizational commitment (corresponding to Models IIIa and Va, respectively), and the lower panels - on organizational identification (Models IIIb and Vb). Starting with the left -hand side panels of Figure 1, the i nteractions indicate that exposure to a negative reputation signal, relative to the control condition, has a diminishing effect on organiza- tional commitment and identification of employees, which declines and reverses as employees’ OBSE increase. These res ults accord with H 2a. Specifically, the negative effect of the reputation cue on organ- izational commitment was significant at the 95% level among employees holding low to medium lev- els of OBSE - equal to, or smaller than, .58 on a 0 - 1 scale (15% of the sam ple) - and at least marginally significant under OBSE levels of .62 (p<.1, 24% of Figure 1 The m arginal effect of the reputation signals by level of OBSE on organizational commitment and identification Journal of Behavioral Public Administration , 1(1) 7 the sample). The opposite effect, indicating a back- lash effect of negative reputation signals on organ- izational commitment, emerges at a 10% signifi- cance level for employees at the highest 2 -3% of OBSE scale (p<.1, 5.5% of the sample). Whereas this trend replicates for organizational identifica- tion, the negative effect of the negative reputation signal at the low level of OBSE does not reach con- ventional levels of statistical significance, whereas the backlash effect at the high level of OBSE is sig- nificant at a 10% level above an OBSE level of 0.92, which relates to 15% of the sample. Moving to the positive reputation signal presented in the right -hand side panels, the effect s of the signal at the minimum level of OBSE over- turns as hypothesized (H 2b). When OBSE is at the low to medium levels (organizational commitment:

p<.1 min to 0.63; organizational identification:

p<.1 min to 0.64; 27% of the sample), employees’ organizatio nal commitment and identification in- crease when exposed to the positive reputation sig- nal relative to the control condition. For employees at the highest level of OBSE, in line with our ex- pectations, exposure to the positive reputation sig- nal had no signif icant effect on organizational com- mitment at any level, but it did however have a sta- tistically significant negative effect on organiza- tional identification when OBSE is at its maximum level of 1 )b= -.114 , p=. 092 , 5% of the sample). 8 Discussion and Conclusion Public administration scholars assert that a positive organizational reputation is a requisite for bureau- cratic success, autonomy, and power (Alon -Barkat & Gilad, 2016; Busuioc & Lodge, 2015, 2017; Car- penter, 2010; Carpenter & Krause, 2012; Gil ad et al., 2015, 2016; Maor, 2015; Maor et al. , 2013). Yet, constructing a positive bureaucratic reputation is an uphill battle given the public’s mistrust in the public sector (e.g. Marvel, 2015, 2016) and bureaucracy bashing by politicians and the media. The assump- tion of extant research is that bureaucracies’ often negative reputations may undermine their perfor- mance, inter alia due to the detrimental effect for employee morale and commitment. Employing an experimental manipulation, this paper sought to es- timate the effect of negative and positive reputation signals on public sector employees’ organizational attachment, and its moderation by employees’ der- ivation of self -esteem from feeling valued and im- portant within the organization (OBSE). To the best of our knowledge, ours is the first study to assess the effect of an experimental manipulation of employees’ perceptions of external audiences’ views of the organization on employees’ organizational identification and commitment. Ex- perimentally manipulatin g reputation signals – ra- ther than measuring perceived organizational im- age, as is the rule in extant research – is important, given that there is likely a reciprocal influence (en- dogeneity) between employees’ organizational identification and commitment a nd their construc- tion of the organization’s image. Contrary to our expectations and those of extant survey -based research, we found no inde- pendent effect to the positive or negative reputa- tion signals on employees’ organizational attach- ment. Yet as expecte d, our findings confirm that employees’ OBSE fully conditions their reactions to external signals regarding the bureau’s reputa- tion. For employees who feel marginal and power- less within the organization, external reputation sig- nals provided a relevant cue for the bureau’s reflec- tion on their image as individuals, shaping their in- clination to adopt or reject the organization as part of their self -concept and to commit to it. Conversely, external reputation signals had little consequences for the organization al attach- ment of employees who blossom under intra -or- ganizational structures and dynamics that com- municate high regard for their contributions. If an- ything, these employees seem to reject the veracity and impartiality of negative reputation signals, ren- der ing their organizational identification and com- mitment even more salient. The key implication of our findings is that employees’ longing to feel valued and esteemed within the organization regulates their response to external reputation signals. Consequent ly, senior managers can mitigate, and even offset, the detri- mental effects of a negative bureaucratic reputation through organizational processes and interfaces that signal the value that they and the organization attribute to employees’ competence and con tribu- tions. These findings provide an important and hopeful message for those who believe that public sector organizations are unduly burdened by nega- tive reputations despite their generally decent per- formance. Still, a potential concern raised by our find ings is that employees’ derivation of high self - Gilad, Ben -Nun Bloom, & Assouline, 2018 8 esteem from feeling important and valued within the organization may buffer them selves and public organizations from adaptation to politicians and the public’s expectations and demands for change. These cont ributions notwithstanding, we acknowledge the limitations of our study. First, our conclusions draw on findings derived from one Is- raeli organization, calling for replication in other or- ganizations and countries, possibly employing a stronger manipulation of the organization’s posi- tive and negative reputations. Second, our moder- ate, one -off, manipulations of the NSSI’s reputa- tion are likely to have created no more than a tran- sitory effect on employees’ organizational identifi- cation and commitment. Still, we believe that the effects that we have shown are suggestive of the operation of OBSE as a buffer to employees’ cu- mulative exposure to real -world reputation cues via media coverage, and daily interactions with family, friends and clients. That said, our exp eriment did not include a manipulation check and we are there- fore unable to empirically rule out the possibility that the null main effects are due to the subtle na- ture of the manipulations or to the relatively small sample size. Still, the fact that the e xpected signifi- cant effect did emerge within the subset of employ- ees with low OBSE and that our group sizes (over 50 respondents in each group) are not atypical of similar experimental studies somewhat attenuate these conce rns. Third, future research may s eek to further unravel the micro -mechanisms underlying the moderating effect of OBSE. We suggested two possible micro -mechanisms. One offers that em- ployees, who feel central, valued, and influential within the organization reject the veracity and im- partial ity of signals that threaten their identity and self -esteem. A second explanation suggests that employees’ OBSE regulates the strength of associ- ation between the organization and entrenched positive attitudes. Whichever the case, this study points to the s carcity and importance of further re- search regarding the effects and moderation of rep- utation signals on public sector employees’ atti- tudes and behaviors. Acknowledgement The authors thank Saar Alon -Barkat, Noam Brenner and Chagai Weiss for their assistance in carrying out this research. Notes 1. For technical reasons, surveys in Rehovot were distributed two days after their distribution in the three other branch offices. 2. Two branches had above average and two had below average customer satisfaction scores. 3. In each branch, one research assistant manually distributed the surveys to all present employees who were at their rooms and desks handing the different versions in sequence, so that if one employee received version 1, the person sitting in the de sk or room next to her received ver- sion 2 and so forth. 4. Two additional treatment groups of different respondents who were exposed to manipula- tions of their OBSE are omitted from this pa- per. 5. “The insured” is NSSI internal jargon for citi- zens/clients. 6. “The Institute” is how employees refer inter- nally to the NSSI. 7. Although as indicated in Table 1 , the statistical significance was significant at a 10% level in two of the models ( pIVa =.085, p IIIb =.064) . 8. This unexpected finding may reflect the mod- erate nature of our positive manipulation, which suggested to employees that 50% of Is- raelis have high trust in the NSSI. 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