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Running head: STRATEGIC COMMUNICATIONS PLANNING 1

Strategic Communications Planning

Name

Institution

Strategic Communications Planning

Effective communication helps in solving different problems in a company or organization. The level and types of communication facilitate efficient interactions, which stakeholders need to operate in the right way to arrange and organize the different operations, which tend to lead to the organization's success. Strategic communications planning helps the company run seamlessly like cogs and wheels to achieve the company's set goals in the most ethical ways that the company or organization intends them in the correct timelines. Identifying the various aspects of the communication that limit their success could be the message intention, barrier or problems and the solutions actions that help them move forward in terms of relations, social responsibility and profits. The messaging objective of the paper is to train the people to actively listen to their leaders and incorporate the information in their operations.

Problem

One of the reasons people miss the intended information in the communication they do is because they fail to listen to the speakers' messages actively. Employees look at their leaders as people in authority who try to impose their ideas and coerce them into situations that are profiting to the company even though they may not be beneficial (Gompertz, 2018). On the other hand, employers and leaders tend to handle the employees as lowly individuals whose ideas do not matter in the grand scheme of events that the company or organization targets by their visions and missions in the end. Such dispersedly different opinions and viewpoints create a huge disparity between these two groups, crucial for the company's or organization's success.

Once a piece of information has been passed from the highest ranks in the company, there begins to be strong tension between the bosses and their junior employees who receive the messages in different ways. The employees feel the need to defend their feelings of inferiority and little worth, which usually stem from how their superiors deliver the information. The defense mechanism prevents the open reception of the and, in the end, a robust repulsive attitude towards the carrier and message in the communication. In the end, all these affect the implementation of the different aspects which are intended by the information for the company's prosperity.

Solution

Emotional intelligence is one of the best tools which can improve communication in all settings, despite the message, the messenger and the recipient. Empathy seeks to understand and deeply relate to people’s situations and why they say what they say and do what they do. Reasoning with empathy helps employees know where the superiors come from when they ask or even command or instruct them to take some tasks (Rusu, 2017). This makes it easier for them to respond positively even when the delivery of information is distorted. On the other hand, it helps the superiors relate to the pressures that lay on the employees’ shoulders, leading them to mind how they offer instructions and directions concerning projects. The employees will be more self-motivated to deliver better in the company when they know that they deeply care for them and their well-being rather than just their services.

Actions

Empathy should be a part of the company to succeed in strategic communication planning. The company should continuously train all their members using consistent seminar sessions to help them learn, master and practice it in their daily communications (Rusu, 2017). Furthermore, when empathy becomes a part of the company and their communications rather than occasional practice, the company's different stakeholders will have an easier time having effective communication, and that will lead to much productivity in the company due to increased interpersonal and interdepartmental cooperation.

References

Gompertz, K. (2018). The Relation of Empathy to Effective Communication. Journalism Quarterly, 37(4), 533-546. https://doi.org/10.1177/107769906003700405

Rusu, M. (2017). 2. Empathy and Communication through Art. Review Of Artistic Education, 14(1), 139-146. https://doi.org/10.1515/rae-2017-0018