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TECH460 Module 2 Organization Profile and Problem Statement Rubric Criteria Total Selection of Organization 30 Identification of products and services 40 Analysis of potential improvements 40 Problem statement 40 Total 150 The Organization • Fitbit, Inc. • Builds and distributes wearable products that wirelessly track activity of users to monitor health and fitness • Main competitors: Apple, Xiaomi, Huawei, Samsung • Public company established 2007 • 1,684 employees • Revenue has nearly doubled in last 5 years to $1.4B • Net income has gone from +$132M in 2014 to -$321M in 2019 • Share of wearable device market declined from 34% (2015Q1) to 2.6% (2020Q3) • Acquisition by Alphabet Inc. (Google parent co.) announced 2019 but not yet completed Sources: Plunkett Research, 2020; Statista, 2020. Products and Services • Connected health and fitness tracking devices • Smartwatches: Sense, Versa • Trackers: Inspire, Charge, Ace • Smart scale: Aria Air • Other products • Accessories • Gear • Web portal / Fitbit mobile app • Health and fitness statistics • Stress management score • Basic insights about activity, weight, sleep and nutrition • Premium membership • Guided programs • Premium challenges • Health metrics dashboard • Advanced (personalized) insights • Workouts • Mindfulness • Health coaching • Personal action plan • Unlimited in -app messaging • Data -driven guidance • 1-on -1 coaching Products Services Source: Fitbit Inc., 2020. Areas for Improvement with Technology • Broaden smartwatch features to better compete with Apple, Samsung • Wider range of non -fitness apps • Better iOS, Android integration • Better Google Assistant, Alexa support (compete with Apple Siri) • Music storage • Fall detection • Add advanced health monitoring • Blood pressure • Air quality • Improve connectivity • Offer standalone LTE option (connect without phone) • Enter new wearables markets • Hearables (smart headphones) • Smart glasses Sources: Baxter, 2020; Curry, 2020; Savvides , 2020; Sawh , 2020. Project focus Problem Statement • Support Fitbit’s addition of a blood pressure monitoring capability through design of a web and mobile app user interface with the following features: • Display blood pressure readings numerically and graphically • Track changes over time • Identify low/high readings and trends that may indicate health concerns