Please help with this assignment. Please refer to attachments. The highlights are listed below: Scenario Your loyalty rewards program product line proposed a marketing and sales campaign targeting low
MEMO
| To: | Don Washington, Dir of Marketing, Rewards Membership Alva Ramirez, Dir of Sales, Rewards Membership |
| From: | [Insert your name.] |
| Subject: | Addressing Legal Team Concerns on Low-Income Marketing and Sales Plan |
Executive Summary
[Insert a 3- to 4-sentence summary of the legal team’s concerns, what you were asked to do, and the nature of your recommendations.]
Addressing the Two Legal Requirements
Truth in advertising: Analysis and recommendations
[Insert your analysis and recommendations here.]
Data collection and privacy: Analysis and recommendations
[Insert your analysis and recommendations here.]
Addressing the Three Ethical Concerns
Direct marketing to low-income populations: Analysis and recommendations
[Insert your analysis and recommendations here.]
Transparency in language: Analysis and recommendations
[Insert your analysis and recommendations here.]
Collection and use of consumer data: Analysis and recommendations
[Insert your analysis and recommendations here.]
